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editor-in-chief | Quavondo Nguyen |
---|---|
Categories | Fashion, music, culture, entertainment |
Frequency | Monthly |
Circulation | 600,000+ |
Founded | 2009 |
Country | United States |
Language | English |
Website | http://www.clichemag.com |
Cliché Magazine is a digital fashion magazine that focuses on fashion, music, lifestyle, entertainment, and culture. Based in Los Angeles and Las Vegas, the magazine releases monthly issues exclusively on digital platforms.
Basic information
The magazine was founded by Jeremy Fall as editor-in-chief and premiered on June 1, 2009. Fall founded Cliché at the age of 18, initially as a side project, while working as an event producer. According to Fall, the magazine reached one million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding. Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine.
Richard Corbett became the new proprietor of Cliché in December 2011, and Megan Portorreal took the reins as editor-in-chief of the magazine In October 2012, Wilson Greene joined the Cliché team as a managing partner and COO. In May 2012, Cliché assigned Quavondo Nguyen to their team as creative director and head photographer. With a design and photography background, Quavondo was able to provide creative insights to help the company rebrand its product. In the summer of 2013, Cliché relaunched with a new visual identity, including logo, website and magazine redesign. Quavondo left Cliché in 2018 but returned in 2020 as the editor-in-chief.
Print is Dead campaign/Environmental Efforts
In December 2009, the magazine released its "Print is Dead, Get Over It" campaign. In light of the online publication boom, Cliché's print issues were in high demand. In addition to its website, Cliché is also available as an iPhone and iPod touch application.
Furthermore, its August 2009 issue, titled "The Green Issue", focused on providing environmental conservation tips as well as highlighting eco-friendly brands such as Tom's Shoes.
Other brands
In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional personal content between issues. The blog posts have now been digitalized.
Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.
Cover models
Cliché's covers have featured a wide range of appearances, including Brittany Flickinger, Mandy Jiroux, Tiësto, actress Torrey DeVitto, and the band The Maine.
References
- "About Cliche Magazine". ClicheMag.com. Retrieved December 1, 2021.
- "Caught: Technology's Next Revolution". ClicheMag.com. January 2, 2012. Archived from the original on April 26, 2012.
- ^ "WeTheUrban Interview: Cliché Magazine's Jeremy Fall". WeTheUrban.com. March 29, 2011. Archived from the original on October 6, 2011.
- Stark, Robyn (May 2, 2011). "Catching Up with the Editor-In-Chief of Cliché Magazine". Stream.Fidoo.com. Archived from the original on October 12, 2011.
- "Dirk Mai: Fashion Photographer On The Rise". Minx Men. May 27, 2009. Archived from the original on March 23, 2010.
- ^ "THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine". FashionIndie. September 1, 2009. Archived from the original on October 4, 2011. Retrieved October 21, 2011.
- ^ "About". ClicheMag.com. Archived from the original on May 29, 2012.
- ^ https://web.archive.org/web/20100215030125/http://www.clichemag.com/issue07/. Archived from the original on February 15, 2010. Retrieved March 15, 2010.
{{cite web}}
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(help) - Mabasa, Daniel (July 21, 2009). "Launch of Cliché Magazine". Your Daily Thread. Archived from the original on January 16, 2010.
- Smith, Steve (October 22, 2009). "GQ, Other Conde Titles to Launch iPhone Editions". MinOnline. Archived from the original on October 2, 2011.
- https://web.archive.org/web/20100220152403/http://www.clichemag.com/issue03/. Archived from the original on February 20, 2010. Retrieved March 15, 2010.
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(help) - Moran, Corey (October 30, 2009). "FIRST LOOK: Cliché Magazine's "Behind The Scenes" Issue". FashionIndie.com. Archived from the original on November 3, 2009.
- "Hello Kitsch by ClichéMagazine". Hello Kitsch | Cliché Magazine Blog. Archived from the original on May 26, 2010.
- "Cliché TV". ClicheTV.tv. Archived from the original on January 8, 2014.
- "Former Paris BFF Finally Talks About Split". StarzLife.com. July 17, 2009. Retrieved October 21, 2011.
- Archived September 6, 2009, at the Wayback Machine
- https://web.archive.org/web/20100227093815/http://www.clichemag.com/issue08/. Archived from the original on February 27, 2010. Retrieved June 23, 2015.
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