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Club-Mate

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Caffeinated maté drink

Club-Mate
Country of origin Germany
Introduced1924
Websitewww.club-mate.de/en/ Edit this on Wikidata

Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) in Münchsteinach, Germany, which originated in 1924. Club-Mate has 20 mg of caffeine per 100 ml, sugar content of 5 g per 100 ml, and 20 kcal per 100 ml, which is lower than most energy drinks. Club-Mate is available in 0.33-litre and 0.5-litre bottles.

Some Club-Mate bottles include the slogan "man gewöhnt sich daran", which roughly translates as "you'll get used to it".

Examples of Club-Mate-based mixed drinks are: vodka-mate; Tschunk, a combination of rum and Club-Mate; Jaeger-Mate, a mix of Jägermeister and Club-Mate.

History

Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte in 1924. The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate in 1994.

In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.

In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.

In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.

Club-Mate Zero, a sugar free version of Club-Mate is available since April 2022.

As of July 2010, the company listed countries for example the United Kingdom, the United States, Belgium, Bulgaria and Luxembourg to reach distributors in 60 countries, primarily in Europe, but also in Canada, Australia, Hong Kong, Costa Rica and Taiwan.

Culture

Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club. It is also popular at Noisebridge and HOPE in the United States, Electromagnetic Field in the UK, the Hack-Tic events in the Netherlands and the FOSDEM in Belgium. Club-Mate appeared in numerous leading media websites like Al-Jazeera, TechCrunch and Vice.

For similar reasons, the drink is also popular among ravers in cities across Europe such as Berlin.

Ingredients and variations

There are several variations on the original recipe available: Club-Mate IceT Kraftstoff (an iced-tea variant with slightly higher caffeine content (220 mg per L) and more sugar), Club-Mate Granat (with added pomegranate for a more fruity taste) and Club-Mate Winter Edition (with spices giving it a gingerbread-like taste - this edition is only available during the winter months). The latest variation is Club-Mate Zero, a sugar free version.

Tschunk

Tschunk
Cocktail
TypeHighball
Base spirit
Commonly used ingredients
PreparationDice limes, put them together with the brown sugar into a high glass and crush both. Add crushed ice and pour the rum and the Club-Mate over it. Add a straw

Tschunk [ˈtʃʊnk] is a German highball consisting of Club-Mate and white or brown rum. It is usually served with limes and cane or brown sugar.

Like Club-Mate, the Tschunk is a typical drink within European hacker culture and can often be found at scene typical events or locations like the Chaos Communication Congress.

Bloomberg journalist Vernon Silver noted 'It tastes a lot better than it sounds.'

See also

  • Materva, a Cuban carbonated mate-based beverage

Notes and references

  1. "Club Mate Reviews, Photos, Information, Videos and TV Ads". dizzyfrinks.com. Archived from the original on 14 December 2014. Retrieved 14 November 2011.
  2. "Tschunk – Entropia". entropia.de.
  3. "Tschunk Cocktail Recipe". 6 April 2021.
  4. "WaaAAAAAACH!!Als Sekt-Bronte begonnen, als Einhornpisse geendet". Die Tageszeitung: Taz. 27 December 2011. p. 13.
  5. "Goldgrüne Flüssigkeit zum Saugen". Der Tagesspiegel Online. 16 January 2006.
  6. ^ "Produkte – CLUB-MATE".
  7. "Club-Mate-UK". Retrieved 1 November 2010.
  8. "Club-Mate USA". Archived from the original on 27 December 2021. Retrieved 30 December 2014.
  9. "What is clubmate". clubmate.be. Archived from the original on 1 August 2015.{{cite web}}: CS1 maint: unfit URL (link)
  10. "Club-Mate Bulgaria". Facebook.
  11. "Manufacturer – Club-Mate / The Icetea". clubmate.de.
  12. "Club-Mate Canada". Facebook.
  13. "International – CLUB-MATE".
  14. Bruce Sterling (1 April 2007). "Club-Mate, favorite drink of the Chaos Computer Club". Wired.
  15. "Club Mate - Noisebridge". noisebridge.net.
  16. "Club-Mate". 2600 Magazine. Archived from the original on 15 August 2015. Retrieved 12 November 2009.
  17. Stupp, Catherine. "German hackers' drink of choice". www.aljazeera.com.
  18. "Flying high on Club Mate – TechCrunch". techcrunch.com. 11 February 2010.
  19. "How a German Soda Became Hackers' Fuel of Choice | Motherboard". motherboard.vice.com. Archived from the original on 2 March 2014.
  20. "Berlin And Club-Mate: A Buzzing Duo". Culture Trip. 24 March 2016. Retrieved 13 April 2024.
  21. "Des Hackers Cocktail". 23 April 2024.
  22. ^ Silver, Vernon (27 June 2017). "The Chaos Computer Club Is Fighting to Save Democracy". Bloomberg L.P. Retrieved 14 July 2017.
  23. "Club-Mate: The Favorite Drink of German Hackers and Club Kids Is Here". Eater.com. Vox Media. 8 September 2015. Retrieved 3 April 2018.
  24. "Hacking Club-Mate". Make. 24 May 2011.
  25. Judith Horchert (28 December 2013). "Chaospatinnen: Betreuung für den ersten Besuch beim Hackerkongress". Spiegel Online (in German).
  26. Silver, Vernon (27 June 2017). "The Hackers Russia-Proofing Germany's Elections". Bloomberg News.

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