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The company was founded in 1993 by Marcus Pürner, who began with an area of 50 m in his father's furniture factory in Waldershof, Germany. The company has expanded its production area to 55,000 m and sells to more than 60 countries all over the world. They currently sponsor Intermarché–Wanty–Gobert Matériaux.
Products
The current product range consists of various types of mountain bikes, road bikes, cross bikes, triathlon bikes, e-bikes as well as trekking bikes. Ergonomically fitted women's bikes, bikes for kids, wear and accessories complete the product line-up.
Pilots & Teams
CUBE Action Team: Nicolas Lau, Gusti Wildhaber, André Wagenknecht and Daniel Schemmel & Newest Member Andrew Thomsen.
CUBE Global Squad: Greg Williamson, Jessie and bramble (UNNO factory racing) and Matt Walker.