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Cult wines are wines for which dedicated groups of committed enthusiasts will pay large sums of money.
Cult wines are often seen as trophy wines to be collected or as investment wine to be held rather than consumed. Because price is often seen as an indicator of quality, sellers may adopt a premium pricing strategy where high prices are used to increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at US$75, but as soon as we raise the price to US$125 they sell out and get put on allocation".
Other wines that fall under the title occasionally are from Burgundy, Bordeaux, Rhône and Italy.
These wines when scored highly by Robert Parker have had a tendency to increase in price resembling the Bordeaux investment market.
California cult wines
California cult wines refers to any of the California wines "typically but not exclusively Napa Valley Cabernets" for which collectors, investors and enthusiastic consumers will pay high prices. The emergence of the cult movement coincided with trends in the 1990s towards riper fruit and wines with bigger and more concentrated flavors.
These wines are generally very expensive, have limited production (often fewer than 600 cases per year) and can sell for several times their "release price" in the secondary market.
Bordeaux cult wines
The cult wines of Bordeaux tend to be left-bank cabernet-based wines that ranked highly in the Classification of 1855.
See also
- Cult brand
- Conspicuous consumption
- Cult following
- Langton’s Classification of Australian Wine
- Luxury good
- Garagistes
References
- Decanter (June, 2006). "Cape crusaders". pp. 90 & 92
- "Sommeliers look at their best options". WINEINVESTMENT. 2009. Archived from the original on 2009-08-16. Retrieved 2009-07-29.
Emrich-Schönleber Riesling Mineral, 2007. A sommelier describes the wine as "Riesling is an undervalued variety and with this wine the quality is way higher than the price ".
- Cult Worship: The New Cult Cabernets Archived 2013-12-03 at the Wayback Machine, Food & Wine, January, 2004
- An Eminent New Leader for a Cult Cabernet Archived 2022-07-19 at the Wayback Machine, Wall St. Journal, August 9, 2013
- Archived 2013-12-03 at the Wayback Machine, Wine Spectator, November 15, 2006
Further reading
- Robinson, Jancis (Ed.) The Oxford Companion to Wine. Oxford, England: Oxford University Press, second edition, 1999.