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Cynthia Marshall (born December 15, 1959) is chief executive officer of the Dallas Mavericks. In February 2018, Marshall became the first Black female CEO in the history of the National Basketball Association. Marshall was also one of her university's first African-American cheerleaders at the University of California, Berkeley in the late 1970s. Marshall worked for AT&T for 36 years in leadership role focused on improving workplace culture and encouraging diversity, equity and inclusion.

Early life and education

Marshall moved from Birmingham, Alabama to California when she was three months old. Marshall was raised in Richmond, California with three siblings. She describes her childhood as being painful growing up in public housing projects with a family struggling to pay the bills. When she was 11 years old, Marshall witnessed her father shoot a man in the head in self-defense.

Back in 1975, as a young teenager of 15, she faced domestic abuse from her father. She attempted to protect her mother from the violence, and in doing so, her father ended up breaking her nose. Her mother, Carolyn Gardener, was a high school executive administrator and resource librarian.

Marshall's mother was instrumental in her academic upbringing, she would put "a math book in one hand and the Bible in the other." During high school, Marshall was well-prepared for everything. Her hard work paid off when she earned a full scholarship to attend the University of California, Berkeley to study business administration and human resources management. While studying at Berkeley, Marshall became the university's first black cheerleader, breaking barriers in inclusion. She turned to prayer when fans expressed negative comments about her while she was on the football field as a cheerleader.

After graduating from UC Berkeley at 21, she took on a job as a supervisor at AT&T. Marshall worked in executive roles at AT&T for 36 years, where she focused on improving diversity and workplace behavior. She retired in 2017, and founded the consulting firm Managing Resources. While at AT&T she became the first African American head of the North Carolina Chamber of Commerce.

Dallas Mavericks

Mark Cuban hired Marshall following allegations claiming 20 years of sexual harassment and workplace misconduct within the Mavericks organization. Worth named Marshall as one of the 21 Most Powerful Women in the Business of Sports.

Personal life

Marshall prefers to be called "Cynt" as she acquired the nickname with her high school track team — "Cynt the Sprint."

During her marriage to husband Kenneth Marshall, they struggled to have children for ten years. Marshall had three miscarriages, one of which almost killed her, and the loss of a newborn daughter. In her book, You’ve Been Chosen: Thriving Through the Unexpected, published in 2022 by Random House, which covers her personal and professional life. Marshall chronicles her painful journey, ultimately adopting four children and beating her fight against stage 3 colon cancer.

References

1. Medina, Mark. "Meet Cynt Marshall: From one of Berkeley's first Black cheerleaders to the first Black woman CEO in NBA". USA TODAY. Retrieved 2021-04-21.
2. ^ Scipioni, Jade (2020-02-21). "From the first black cheerleader at Berkeley to making history as Mavericks CEO: How Cynt Marshall did it". CNBC. Retrieved 2021-04-21.
3. "Cynthia Marshall, NBA's first Black female CEO, helps transform culture of the Dallas Maverick franchise". The Official Home of the Dallas Mavericks. 2021-02-04. Retrieved 2021-04-21.
4. "Meet the Dallas 500: Cynt Marshall, CEO of the Dallas Mavericks". D Magazine. Retrieved 2021-04-21.
5. Scipioni, Jade (2020-02-21). "From the first black cheerleader at Berkeley to making history as Mavericks CEO: How Cynt Marshall did it". CNBC. Retrieved 2023-11-06.
6. "Delta Gamma Blog - Delta Gamma". www.deltagamma.org. Retrieved 2021-04-21.
7. "Cynthia Marshall, CEO Dallas Mavericks". Cheetah Digital. Retrieved 2021-04-21.
8. Medina, Mark. "Meet Cynt Marshall: From one of Berkeley's first Black cheerleaders to the first Black woman CEO in NBA". USA TODAY. Retrieved 2022-01-14.
9. "How Cynt Marshall's Faith and Strength Guides Her". SLAM. 2022-03-25. Retrieved 2022-08-25.
10. "How I Built Resilience: Cynt Marshall of Dallas Mavericks : How I Built This with Guy Raz". NPR.org. Retrieved 2021-04-21.
11. "The 21 Most Powerful Women in the Business of Sports". Worth. 2019-09-17. Retrieved 2022-01-14.
12. ^ "How the Dallas Mavericks CEO Took on Toxic Culture". Time. 2022-09-11. Retrieved 2023-11-06.
13. Hall, Cheryl (2022-09-09). "Mavericks CEO Cynt Marshall's new book explains what makes her tick". The Dallas Morning News. Retrieved 2022-09-12.

• Sports

• Dallas Mavericks executives
• NBA executives
• 20th-century American businesspeople
• American chief executives
• People from Richmond, California
• 1959 births
• Living people