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Bombo Radyo Philippines

Company type	Public (PSE: BRP)
Industry	Radio Network
Founded	Iloilo City, Philippines (July 6, 1966)
Founder	Don Marcelino Florete Sr.
Headquarters	Makati, Metro Manila, Philippines
Key people	Dr Rogelio M. Florete (Chairman) Margaret Ruth C. Florete (President and CEO) Rogelio M. Florete, Jr. (EVP) Jose Jenil C. Demorito (AVP)
Revenue	₱3.525 billion (FY 2016)
Net income	₱3.525 billion (FY 2016)
Owner	Bombo Radyo Holdings, Inc.
Parent	Florete Group of Companies
Subsidiaries	Newsounds Broadcasting Network, Inc. (NBN) People's Broadcasting Service, Inc. (PBS)
Website	Bombo Radyo

Bombo Radyo Holdings, Inc. (d/b/a Bombo Radyo Philippines) is a Philippine radio network of the Florete Group of Companies, which also manages banking and pawnshop operations. Its main office and headquarters are located at Florete Bldg., 2406 Nobel corner Edison Streets, Barangay San Isidro, Makati. It operates several stations across the country under the Bombo Radyo and Star FM brands. Currently, most of its stations are licensed to People's Broadcasting Service, Inc. (PBS), while a handful of its AM stations are licensed to Newsounds Broadcasting Network, Inc. (NBN). Consolidated Broadcasting System, Inc. (CBS) formerly served as licensee for some of its FM stations from 1992 until 2018, when PBS took over as their licensee, following the former's non-renewal.

Named after the Spanish language name for a drum, the bass drum and its beats serve as the network's sonic identity, commonly used between breaks during newscasts.

History

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Its flagship station, Bombo Radyo Iloilo, based in Iloilo City, was founded on July 6, 1966. Since the beginning of operations, the station's studios were located inside the Florete Building in Mapa Street in Iloilo City Proper, until they were relocated to the Bombo Radyo Broadcast Center alongside Luna Street in La Paz District. The station has been the top radio station since its inception during the 1970s.

DYFM was then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo, accepted a joint venture agreement with former Ilocos Sur Governor, Antonio D. Villanueva, enabling the station to begin its broadcasts.

From humble beginnings and starting with a small number of employees, the Florete Group then acquired the operations of NBC with ten stations and two affiliates in the whole archipelago. It also entered a management alliance together with Consolidated Broadcasting Systems, Newsounds Broadcasting Network and People's Broadcasting Service. From 1967 to 1975, Bombo Radyo Philippines established every station in Laoag, Vigan, Cauayan, Bacolod, General Santos, Palawan, Baguio, Daet and Davao.

In 1976, Dr. Rogelio Florete, through the advice of his mother Doña Salome Florete, had started to helm the day-to-day operations of Bombo Radyo. In the same year, the network launched its first FM station DYRF. From then on, the network continued to expand to several markets, including the acquisition of DWXB from Universal Broadcasting Network in 1987, which would later on carry the call letters DWSM.

Radio stations

The following is a list of radio stations owned and affiliated by Bombo Radyo Philippines.

Bombo Radyo

Bombo Radyo Philippines' AM division, despite the absence of a single radio station in Manila (but maintaining a newsroom and headquarters in Makati), is consistently strong in ratings particularly in the Visayas and Mindanao regions.

Most of Bombo Radyo AM stations are licensed to People's Broadcasting Service, except some (‡) which are licensed to Newsounds Broadcasting Network.

Star FM

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Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Iloilo, even with the existence of a substantial number of FM stations operating and stiff competition from both TV5's and GMA Network's own networks as well as from large radio networks (MBC's Love Radio, Easy Rock, and Yes The Best; RMN's iFM and PBS's Republika FM1 and Capital FM2), is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Until April 22, 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed on the said date of April 1994 when the network officially re-branded all 22 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections, during important Senate and hearings, when severe weather (such as typhoons) or disasters strike an affected area, or even breaking news or important news coverage when warranted.

All Star FM stations are licensed to People's Broadcasting Service since 2018.

References

1. Republic Act No. 7477
2. Republic Act No. 9214
3. Republic Act No. 7582
4. G.R. Nos. 170270 & 179411
5. Bombo Radyo kicks off 2019 top-level mgt conference; Bombo Music Festival bigger, grander
6. Bombo radyo eyes expansion in 2020
7. "NTC AM Radio Stations via FOI website" (PDF). foi.gov.ph. August 23, 2022.
8. "NTC FM Stations via FOI website" (PDF). foi.gov.ph. August 23, 2022.
9. Radio network ignores NTC suspension order

External links

• Official Website of Bombo Radyo Philippines
• Official Website of STAR FM

v t e Radio networks in the Philippines
Major	ABS-CBN/Prime Media DWPM Bombo Radyo Star FM Brigada/Baycomms/MBNI MBC DZRH Love Radio Easy Rock Yes FM Radyo Natin MBSI Win Radio PCMC FMR Tacloban/FMR Manila PBC/IBU (UNTV-BMPI) Radyo La Verdad Wish 107.5 Quest/Tiger 22 Magic Nationwide GMA Radio Barangay LS Super Radyo RMN DZXL iFM RPN Radyo Ronda SBN TV5/NBC/Bright Star (True FM) UBSI Energy FM
State-owned	AFP Armed Forces Radio IBC Radyo Budyong, DWAN NNC Nutriskwela Community Radio PBS Radyo Pilipinas RP1 RP2 RP3 FM1 FM2
Minor	AMBS All Radio Aliw DWIZ Home Radio ACI Monster Apollo Allied GV Radio CBC DZME CBS-DWAD DCG DCG FM Kiss FM EBC Radyo Agila Eagle FM Exodus WRocK FBS/SBSI Abante Radyo DWBL Mellow IBMI DWWW PBC Palawan Radyo Bandera K5 News FM RBN RJFM DZRJ Y2H (XFM)
Religious	Becca Music (Saved Radio) CEBSI INC Radio 954 CMN Radio Veritas 846 COP Bible Radio DBS EMBS (Life Radio) FEBC Philippines Mango Radio NDBC Radio Maria SDA Adventist World Radio Hope Radio SDV SMNI DZAR 1026 Sonshine Radio UCB Philippines/CMPI (The Edge Radio) ZOE Broadcasting Network DZJV
Regional	ABCBS BBSI Bohol Chronicle DYRD-AM/FM CBC Like Radio CCMCI Magik CLBC Pampanga COMNET DXRA-RMCBC eMedia Zamboanga FBN Hypersonic Iddes KBNI KBSI Gold FM Radyo Rapido MBC Aksyon Radyo Muews Radio PBN Bicol PECBC Real Radio PFCAI Charm Radio Prime FM Quest Magic Nationwide Radyo Pilipino One FM SBC Zambales TBNC Radyo BisDak UMBN DXUM Retro Wild FM Vimcontu Viva/Ultimate Halo Halo Radio VRN Big Sound FM
Others	Campus radio Adamson University Falcon Radio Station Ateneo de Manila University Magis Radio Radyo Katipunan Colegio de San Juan de Letran Arriba Campus Radio De La Salle University Green Giant FM DWSU Green FM DWDS Animo! FM Silliman University Silliman NetRadio University of the Philippines DZUP DZLB-AM DZLB-FM DYUP-AM DYUP-FM UP-FM/Maroon FM University of Santo Tomas UST Tiger Radio DWAQ Internet ABS-CBN MOR Entertainment MyxRadio CPN Pinoy Radio UK FEBC Saved Radio MBNI (Crossover Online) RMN WRMN New York RNG Alpha News Palawan Digicast Negros RNG Bicol RNG Luzon RNG Mindanao Sibya Online Radyo Pilipino Manila One FM Manila Trans-Radio Radyo Inquirer On-Line WXB 102 Shortwave FEBC PBS Radyo Pilipinas Worldwide Radio Veritas
Defunct/Inactive	8TriMedia Abante Radyo Tabloidista ABS-CBN MOR Philippines Radyo Patrol Bantay Radyo Dream FM Network Q Radio RBU UFM

• Bombo Radyo Philippines
• Philippine radio networks
• Radio stations in the Philippines
• Companies based in Iloilo City
• Companies based in Makati
• Mass media companies established in 1966
• 1966 establishments in the Philippines