Misplaced Pages

Delivery culture in South Korea

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Delivery culture in South Korea" – news · newspapers · books · scholar · JSTOR (March 2021) (Learn how and when to remove this message)
Some of this article's listed sources may not be reliable. Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed. (March 2021) (Learn how and when to remove this message)
This article is written like a personal reflection, personal essay, or argumentative essay that states a Misplaced Pages editor's personal feelings or presents an original argument about a topic. Please help improve it by rewriting it in an encyclopedic style. (March 2021) (Learn how and when to remove this message)
(Learn how and when to remove this message)

Delivery culture in South Korea started in the Joseon period. Nowadays, because of a fast-paced lifestyle and the role of technology in everyday life, people use delivery services to deliver anything from food, documents, presents, etc. at a cheap price. Although delivery is quite common in other parts of the world, Korean delivery is unique in a way because of the use of scooters and motorcycles to quickly transport food and services.

History

Korean delivery started in the Joseon period (1392–1910). The earliest Korean delivery food on record is naengmyun (냉면) which is cold buckwheat noodles in soup. Hwang Yun-seok (황윤석) mentions in his book, that he ordered naengmyun for lunch with his colleagues on a special day in July 1768. During that time, naengmyun was a famous delicacy in the royal court which also gained popularity among noblemen, which gave birth to the first delivery service. Throughout the Joseon era, delivery service became more widespread among kings and royalty.

In the 1930s, delivery food expanded to various soups and noodles and delivery became a common thing. It was all thanks to Chinese migration to Incheon in the 1900s. Through this expansion, jjajangmyeon (짜장면) noodles, which consists of black bean paste sauce, became popular during the 1950’s. Thus, delivery services continued to expand during a period of rapid economic growth into the 1970s. This enabled Chinese restaurants to open on every street corner. However, it was not until the 1990s when fried chicken and pizza places conquered the delivery service market. This allowed for the rapid growth of the food delivery market in Korea.

From phone calls to mobile applications

Before smartphones and the internet took over, the older generation used landlines to order delivery. It was common for restaurants to distribute their menu to every household so they can have access to their food options. As technology improved rapidly, delivery services became more convenient as well. Nowadays, 70% of people use mobile delivery to order, thus creating a dominance in the market. Among these apps Yogiyo (요기요), Coupang eats (쿠팡) and Baedal Minjok (배달의민족) are the most common.

References

  1. Jeon, So-young. "Trends & Traditions". Korean Culture and Information Service (in Korean). Ministry of Culture, Sports and Tourism Korean Culture and Information Service. Retrieved 5 March 2021.
  2. "Food Delivery Culture in South Korea - PHD.GO".
  3. Jeon, So-young. "Trends & Traditions". Korean Culture and Information Service (in Korean). Ministry of Culture, Sports and Tourism Korean Culture and Information Service. Retrieved 5 March 2021.
  4. Jeon, So-young. "Trends & Traditions". Korean Culture and Information Service (in Korean). Ministry of Culture, Sports and Tourism Korean Culture and Information Service. Retrieved 5 March 2021.
  5. Kim, Albert. "Top 5 Food Delivery Apps in Korea and How to Use Them". 10 Magazine. Retrieved 5 March 2021.
  6. "Food Delivery Culture in South Korea - PHD.GO".
  7. "Delivery Hero and the game of monopoly". 4 January 2021.
Categories: