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Thryv Holdings, Inc. is a publicly traded software as a service (SaaS) company, providing customer relationship management and online reputation management software for small businesses. It has headquarters in Dallas, Texas, and operates in 48 states across the United States of America with more than 2,400 employees. The company began as a conglomerate of Yellow Pages companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period.

History

The company was created through a 2017 merger of Dex Media, a yellow pages publisher that restructured its debt in 2016 and YP Holdings, a yellow-pages publisher. It published over 1,700 directories, both yellow and white pages, as well as search tools for businesses.

With the increasing transition to digital, mobile and online search, Thryv provides local businesses marketing products to drive customers to client sites.

The company rebranded on 15 July 2019 with a focus on its flagship software product. It reported $1.4 billion in revenue that year with a profit of $35.5 million. In October 2020, Thryv Holdings, Inc. went public through a direct listing on NASDAQ with a reported 40,000 SaaS clients.

In February 2021, the company announced a partnership with Lendio for Thryv subscribers to access Paycheck Protection Program loans and small business financing.

References

1. ^ DiFurio, Dom (1 October 2020). "The 'hidden gem' Dallas company that owns the Yellow Pages just went back to the trading floor". The Dallas Morning News.
2. "Marketer Dex Media files for bankruptcy". USA TODAY. 17 May 2016. Retrieved 16 December 2016.
3. ^ Jarrett Banks (December 7, 2020). "Thryv CEO Joe Walsh on Entrepreneurship and Converting the 'Unclouded'". Exec-Edge. Yahoo! Finance.
4. "DexYP Announces Corporate Name Change To Thryv, Inc". Business Wire. 15 July 2019. Retrieved 2 February 2020.
5. "Dex One and SuperMedia File Pre-Packaged Plans of Reorganization as Part of Merger Process". Business Wire. 18 March 2013. Retrieved 10 May 2013.
6. "Dex One and SuperMedia Complete Merger, Move Forward Together as Dex Media". Reuters. Archived from the original on 20 March 2014. Retrieved 10 May 2013.
7. Jarzemsky, Matt (19 April 2016). "Phone Book Publisher Dex Media Preparing to File for Bankruptcy". Wall Street Journal. Retrieved 16 December 2016.
8. "Dex Media acquires YP Holdings to create DexYP, expanding its Thryv local business automation software nationwide". Dex Media. 2017-06-30.
9. BusinessWire
10. "Dex Media Completes Financial Restructuring, Emerges from Chapter 11". August 2016. Retrieved 1 August 2016.
11. ^ "About Us - Dex Media". Dex Media. Retrieved 2017-01-08.
12. "DexYP® Announces Corporate Name Change to Thryv, Inc". www.businesswire.com. 2019-07-15. Retrieved 2019-10-25.
13. "Thryv, Inc. Announces Strategic Partnership with Lendio to Help SMBs Secure PPP Loans and Business Financing". GlobeNewswire News Room. 2021-02-11. Retrieved 2023-03-29.

v t e United States telephone directory publishers
Current	CBD Media Dex Media (YP Holdings) Valley Yellow Pages Yellowbook
Online	WhitePages.com Yellowpages.com
Former	Ameritech Publishing DEX One Local Insight Yellow Pages Pacific Bell Directory SNET Information Services Southwestern Bell Yellow Pages

• Companies based in Dallas
• Telephone directory publishing companies of the United States
• Companies listed on the Nasdaq
• Search engine software
• Software companies of the United States
• Direct stock offerings