Didi Seven is a stain remover that has been heavily advertised in North America. For many years, it was manufactured and marketed by Interwood, a Canadian company which acquired rights to the product from a German company.
It became well known for its infomercial television marketing campaigns, such as a commercial in which a red sock is turned to white.
Reviews
In 2004, Consumer Reports tested Didi Seven Ultra and found that it performed well in pretreating greasy stains and tannin/sugar stains before washing clothes in the laundry. However, the product failed to completely remove lipstick and ink stains.
References
- ^ "WE SCOUR THE CLAIMS FOR 'MIRACLE' CLEANERS". Consumer Reports. Vol. 69, no. 6. June 2004. Retrieved 20 July 2024 – via ProQuest.
- Chilton, David (22 June 1998). "Canada's DRTV experts go global". Marketing Magazine. Vol. 103, no. 24. p. 22. Retrieved 20 July 2024 – via ProQuest.
- Haire, Thomas (November 2013). "Liantonio's Concepts TV Celebrates 30 Years of Making a 'Global Impact'". Multi-Channel Direct Advertising. Retrieved 20 July 2024 – via ProQuest.
Further reading
- Lacitis, Erik (3 March 2000). "Stain remover leaves some indelible marks". Seattle Times. Retrieved 7 March 2019.