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(Redirected from Diffusion collection) Lower price line from a high-end brand

A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices. Diffusion products may be on sale alongside designers' signature lines but they can also be made available at concession outlets and certain chain stores. The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition.

Diffusion lines serve several purposes for designers. They can substantially increase sales volumes as their products become more affordable to a wider audience at the lower price point, with the designer at the same time leveraging the desirability of their premium ranges to create a kind of halo effect. They can also be a response to offset the effect of chain stores copying their products and undercutting the designer's prices.

Armani Exchange in Singapore

Diffusion lines

Diffusion line Brand Notes Reference(s)
10 Crosby Derek Lam
AAPE by A Bathing Ape A Bathing Ape
Armani Exchange, Armani Jeans, Emporio Armani Armani
BDL Ben de Lisi For Debenhams



Cheap & Chic, Love Moschino, Moschino Jeans Moschino
CK, CK Jeans, Calvin Klein Underwear Calvin Klein
CDG, Comme des Garçons Homme, Comme des Garçons PLAY, Comme des Garçons BLACK, Comme des Garçons Girl, Comme des Garçons SHIRT, Comme des Garçons WALLET Comme des Garçons
D&G Dolce & Gabbana Closed 2011
DKNY Donna Karan
DRKSHDW, Rick Owens Lillies Rick Owens
Farhi Nicole Farhi
Fendissime, Fendi 365, Fendi Country, Fendi Jeans, Fendi Maglia Fendi
Giamba Giambattista Valli
Halston III, H Halston Halston
Hugo Boss
ICE, ICE JEANS, SPORT ICE Iceberg
Pleats Please, Homme Plisse, ME issey miyake Issey Miyake Pleats Please launched 1993, ME issey miyake launched 2001, Homme Plisse launched 2013
JPG Jean Paul Gaultier
Just Cavalli, Cavalli Class, Roberto Cavalli Sport Roberto Cavalli
Karl Karl Lagerfeld
Kate Spade Saturday Kate Spade Closed 2015
Lacoste Live! Lacoste
L'Agent Agent Provocateur
Marc New York Andrew Marc
Marc by Marc Jacobs, The Marc Jacobs, Heaven Marc Jacobs Marc by Marc Jacobs closed 2015, The Marc Jacobs launched 2019, Heaven launched 2020
Max&Co, SportMax, 'S Max Mara Max Mara
McQ Alexander McQueen "suspended" 2022
MICHAEL by Michael Kors Michael Kors
Mimi Holliday Damaris
M Missoni, Missoni Mare Missoni
Miss Wu Jason Wu
MM6 Maison Margiela
MW Matthew Williamson For Macy's
Notte Marchesa
Overture Judith Leiber
Pierre Balmain Balmain
Philipp Plein Fetish Philipp Plein
R.E.D. Valentino Valentino Will close 2024
Richard Chai Love Richard Chai
See Chloé
Simply Vera Vera Wang For Kohl's and Harris Scarfe
Sonia Sonia Rykiel
T Alexander Wang
Tommy Jeans Tommy Hilfiger
Valentino Garavani Valentino
Versus, Versace Jeans Couture, Versace Collection, Versace Classic V2, V2 Versace
Victoria Victoria Beckham
Wannabe Patrick Cox
Y-3, Y's, S'YTE, Ground Y Yohji Yamamoto Y-3 for Adidas
Z Zegna Ermenegildo Zegna
Z Spoke Zac Posen For Saks
Zac Zac Posen Zac Posen

References

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