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Sharp's Brewery

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(Redirected from Doom Bar (beer)) British brewery in Cornwall

Sharp's Brewery
Company typeSubsidiary
IndustryBrewing
Founded1994; 30 years ago (1994)
FounderWilliam "Bill" Sharp
HeadquartersRock, Cornwall, England
Area servedInternational
Key peopleJames Nicholls
ProductsBeer, cider
Production output> 100,000 barrels
Revenue£16.1m (2010)
Number of employees80
ParentMolson Coors
Websitesharpsbrewery.co.uk

Sharp's Brewery is a British brewery founded in 1994 in St Minver Lowlands, Rock, Cornwall, by Bill Sharp. Since 2011, the brewery has been owned by Molson Coors. It is best known for its flagship ale Doom Bar, named after the notoriously perilous Doom Bar sandbank in north Cornwall.

History

The brewery has been through three phases – from a small micro brewery, to a larger facility within the same building and finally to the current phase that has seen the Brewery extend its premises to accommodate more vessels and increase its brewing capacity.

Unlike many breweries, they do not own or operate any public houses, hotels or restaurants. Their focus is solely on brewing beer. Sharp's also run a joint venture with Paul Ainsworth – the Mariners – in Rock.

On 2 February 2011 the brewery was bought by Molson Coors for £20 million.

Beers

Sharp's produce regular cask ales, seasonal ales, and pasteurised bottled beers.

Doom Bar bitter

Doom Bar on draught alongside other beers in a pub in Wetherby, West Yorkshire.

Doom Bar bitter (4.0 abv), the brewery's flagship ale, accounts for nearly 90% of sales. Over 24,000,000 imperial pints (14,000 kl) of Doom Bar was produced in 2010. It was the highest selling cask ale in the UK in 2019. The beer is named after the dangerous Doom Bar sandbank at the mouth of the Camel Estuary in north Cornwall. Cask Doom Bar is brewed at Rock, but bottled Doom Bar has been produced, 267 miles (430 km) away, in Burton upon Trent, Staffordshire, since 2013. This ale can now be found across the UK as well as in Italy, Sweden and Japan.

Doom Bar bitter became the first official beer sponsor of the Oxford and Cambridge Boat Race between 2008 and 2012. Securing the "Doom Bar brand" was cited as the reason that Molson Coors spent £20 million on their takeover of Sharp's Brewery in 2011; Doom Bar is now the largest cask ale brand in Molson Coors' portfolio. Doom Bar was awarded an International Beer Challenge World Top 50 Beer award in 2006, and a bronze award in 2011 and 2012. In 2010 it won a bronze in the Publican Licensees Choice Awards. It received a Taste of the West bronze award in 2013, along with a Brussels Beer Challenge (Pale and Amber Ale: Bitter) bronze and a PMA Publican's Choice award for national cask ale brand.

An alcohol-free version, named Doom Bar Zero, was launched in August 2020.

A large, cylindrical tank with the words Doom Bar written on it, lying horizontal behind the fence of an industrial unit
Doom Bar yeast tank at Sharp's Brewery

Other ales

  • Sea Fury (Previously Sharps Special) (5.0% abv) was named 'Beer of the Festival' at Chelmsford.
  • Cornish Coaster (3.6% abv) is named after a fishing vessel used by Cornish fishermen in the last century. Coaster is made from an all malt grist, English hops and an open fermentation.
  • Sharp's Original (4.4% abv) (occasionally known as Sharp's Own) was the first beer brewed commercially at Sharp's Brewery, gyle no. 00001 in July 1994. Original contains the highest percentage of roasted malted barley of all Sharp's beers and as a result is their darkest brew. The use of special malts gives Own a rich brown colour. Simpson's crystal and roasted malts are used to give caramel and roast notes to the beer.
  • Atlantic IPA (4.5% abv) a dry beer available in mini-kegs and polyboxes, from which a percentage of every sale goes to the RNLI

Sharp's also produce four seasonal ales every year, although these change every year.

Chalky's

Sharp's collaborated with Rick Stein to create two beers after challenges set by Stein.

  • Chalky's Bark (4.5% abv) is triple fermented with ginger and continental hops, although this is no longer produced.
  • Chalky's Bite (6.8% abv) is created with three hop varieties and wild Cornish fennel.

Wolf Rock

Wolf Rock (4.8% abv) is a fusion of red ale and IPA styles and combines Noble and New World hops with special malt to deliver its distinctive flavour and red hue.

Awards

  • Brussels Beer Challenge Silver 2014
  • International Beer Challenge (Tasting) Silver 2016
  • International Beer Challenge Silver 2016

Cornish Pilsner

Sharps' Pilsner is brewed with Pilsner malts and Czech lager yeast and Saaz hops. Pilsner is a pale straw beer with a herbal lemon aroma. In the mouth the beer is crisp and light with clean fruit notes. The finish is brisk and refreshing leaving a dry citrus linger.

Awards

  • International Beer Challenge (Tasting) Bronze 2016
  • International Beer Challenge Bronze 2016
  • International Beer Challenge Silver (Tasting) 2013
  • International Beer Challenge Silver (Tasting) 2014
  • Taste of the West Award Silver 2014
  • World Beer Awards Best Pilsner 2013
  • World Beer Cup Bronze 2014
  • World's Best Lager at World Beer Awards Gold 2013

Cider

Orchard Cider (4.5% alcohol by volume) was made in collaboration with Cornish Orchards in Duloe. It is now made with Sheppy's Cider, a family-run farm in Somerset, using only West Country cider apples, and matured in traditional oak vats.

References

  1. ^ "Beer giant Molson Coors buys Cornwall brewery Sharp's". BBC News. 2 February 2011. Retrieved 3 February 2011.
  2. "Doom Bar doubles to reach 24 million pints". The Publican. 9 December 2010. Retrieved 29 April 2012.
  3. "The Drinks List – Top Brands to Stock in 2021". Morningadvertiser.co.uk. Retrieved 28 October 2021.
  4. Tierney-Jones, Adrian (4 August 2009). "The rise and rise of Sharp's Doom Bar". The Publican. Retrieved 6 November 2010.
  5. "Best-selling bottled ale Doom Bar not brewed in Cornwall". BBC News. Retrieved 6 June 2015.
  6. "Doom Bar bitter sponsors The Boat Race til 2012". The Publican's Morning Advertiser. 27 March 2009. Archived from the original on 5 May 2013. Retrieved 7 August 2012.
  7. McCann, John (2 February 2011). "'Sharp' Practice by Molson Coors". CAMRA press release. Archived from the original on 29 July 2012. Retrieved 29 April 2012.
  8. "Doom Bar – A Natural Wonder". Wetherspoon News: 58. March 2014.
  9. "Doom Bar named UK's number one cask ale". Western Morning News. 21 June 2013. Archived from the original on 8 May 2014. Retrieved 8 May 2014.
  10. "Brewing up tribute to famous dog". BBC News. 21 June 2007. Retrieved 6 November 2010.
  11. "Buy Sharp's Wolf Rock Red IPA | Sharp's Brewery". Sharpsbrewery.co.uk. Archived from the original on 6 September 2015. Retrieved 24 January 2017.
  12. "Buy Sharp's Pilsner Beer | Sharp's Brewery". Sharpsbrewery.co.uk. Retrieved 24 January 2017.
  13. "Orchard cider is launched". Sharpsbrewery.co.uk. Archived from the original on 30 September 2011. Retrieved 18 July 2011.
  14. "Buy Sharp's Orchard Craft Cider | Sharp's Brewery". 24 May 2015. Archived from the original on 24 May 2015. Retrieved 28 October 2021.

External links

Molson Coors
Brands
Miller
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