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Dr. McGillicuddy's is a line of liqueurs produced in Canada and the United States by the Sazerac Company (acquired from Seagram in 1989). It comes in various flavors including Apple Pie, Butterscotch, Cherry, Coffee, Lemon, Mentholmint, Peach, Peppermint, Raw Vanilla, Root Beer, and Wild Grape. Dr. McGillicuddy's liqueurs are between 30 and 60 U.S. proof (15–30% alcohol by volume), depending on the flavor. The liqueurs are available in a range of bottle sizes 50 mL, 100 mL, 200 mL, 375 mL, 750 mL, 1 L and 1.75 L.

According to the brand website, a character named Dr. Aloysius Percival McGillicuddy created the liqueur. He lived in the late 19th century as a bartender in an old western town.

In 2016, Sazerac launched several Dr. McGillicuddy branded flavored whiskeys; Apple, Peach, Honey and Blackberry. They are all 60 proof. The flavored whiskey are available in bottle sizes 50 mL, 750 mL and 1 L.

In 2012, the brand was among the 100 largest selling brands by revenue among brands analyzed by SymphonyIRI, and had a market growth rate exceeding 100%.

The brand name has also been used by Sazerac for a New Orleans–based non-alcoholic root beer.

Discontinued flavors and the rebranding of Fireball

Originally, Fireball Cinnamon Whisky was labelled as "Dr. McGillicuddy's Fireball Whisky" when it was introduced by Seagram in the mid-1980s. The "Dr. McGillicuddy's" was dropped from the label in 2007, to differentiate it from the rest of the "Dr. McGillicuddy's" line.

Previously, the lineup included a Black Licorice, Black Pepper, Raspberry, and Lemon Drop liqueurs but the company web site does not currently list it as being available.

References

1. "Dr. McGillicuddy's Introduces New Flavors". Retrieved 2015-07-29.
2. "Shooters". Sazerac Company. Retrieved 2015-07-29.
3. ^ Leonard, Devin (April 24, 2014). "Successful Marketing: Fireball Whisky: Selling a Brand, Shot by Shot". Bloomberg Businessweek. Bloomberg News. Archived from the original on April 26, 2014. Retrieved July 29, 2015.
4. "Dr. McGillicuddy's". Liquor.com. Retrieved 2015-07-30.
5. ^ "Dr. McGillicuddy's Products". Dr. McGillicuddy's. Retrieved 2015-07-29.
6. "Spirits - Liqueurs & Cordials - Other Liqueurs - American Cordials - Liquor Barn". www.theliquorbarn.com. Retrieved 2015-07-30.
7. "Dr. McGillicuddy's. The legend of the world-famous Doctor". drmcgillicuddy.com. Retrieved 2015-07-29.
8. "Dr. McGillicuddy Flavors". Dr. McGillicuddy. December 16, 2016. Retrieved December 16, 2016.
9. "High-End Spirits Continue To Drive Off-Premises Growth". Shanken News Daily. January 11, 2013. Retrieved July 30, 2015.
10. Stenzel, Steve (May 6, 2013). "Sent from a friend: Dr. McGillicuddy's Root Beer". Steve's Root Beer Journal. Retrieved July 29, 2015.
11. "Dr. McGillicuddy's Old-fashioned Root Beer". Gourmetrootbeer.com. February 1, 2012. Retrieved July 29, 2015.
12. "Fireball Cinnamon Whisky is heating up". New York Daily News. Retrieved 2015-07-30.
13. "Dr. McGillicuddy's Introduces New Flavors". Retrieved 2015-07-30.
14. "Fireball Whisky". Proof66.com. Archived from the original on July 28, 2015. Retrieved July 29, 2015.
15. "NV Dr. McGillicuddy's Intense Black Licorice Schnapps Liqueur, USA: where to buy". Wine Searcher. Retrieved 2015-07-30.
16. "DR MCGILLICUDDY'S LEMON DROP SCHNAPPS 750ML". Liquor Barn. Retrieved 2017-01-20.

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