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Dutch Gold

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(Redirected from Dutch gold) Alcoholic beer sold in Ireland For the metal alloy, see Tombac.
Dutch Gold
The '4 for 5' Dutch Gold package
Typepilsner
Alcohol by volume 3.5% ABV

Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland. It was launched there in 1995.

The beer

The beer is distributed in Ireland by Comans Beverages, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer originally contained 4.2% alcohol by volume. This was changed initially to 4% and then in 2022 to 3.5% alcohol by volume in order to align prices with Ireland’s newly introduced minimum alcohol unit pricing laws. It is described by the distributor as having "a crisp, clean, fresh flavour".

Irish retailing

In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken as of 2007. Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.

Social and cultural implications

In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.

In 2005, University College Dublin had a Dutch Gold Society on campus, in a tribute to the beer.

References

  1. ^ "Did you know you can only buy Dutch Gold in Ireland?". The Daily Edge. 30 April 2014. Retrieved 25 May 2015.
  2. ^ "Beer/Cider - Dutch Gold". Comans Wholesale. 2013. Archived from the original on 4 October 2013. Retrieved 25 May 2015.
  3. "A facebook friend found these 18 year old Dutch Gold cans in DCU. They're good till March 2002!". 19 June 2020.
  4. O'Shea, Joe (2022-01-21). "Dutch Gold pulls stroke to beat booze price hikes and sell 4 cans for a fiver". Cork Beo. Retrieved 2023-09-30.
  5. East European Beers increasing significance Archived 2007-09-29 at the Wayback Machine Drinks Industry News, 8 November 2006
  6. Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006
  7. "Why there's now more to student life than boozing and beans (... seriously!", Irish Independent, 23 March 2005
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