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East Coast Lifestyle

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Canadian clothing company
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East Coast Lifestyle
IndustryClothing
GenreLifestyle
Founded2013; 11 years ago (2013) at Acadia University, Nova Scotia, Canada
FounderAlex MacLean
HeadquartersNova Scotia, Canada
Websiteeastcoastlifestyle.com

East Coast Lifestyle is a Canadian lifestyle clothing company founded by Alex MacLean in 2013. Based in Atlantic Canada, the clothing brand utilizes an anchor symbol which serves as a means of symbolization towards Atlantic Canadians.

History

East Coast Lifestyle was founded by student Alex MacLean in 2013. The company was founded as an assignment in his business class at Acadia University in Wolfville, Nova Scotia. The company, which is based in and meant as a symbolization for Atlantic Canada, features an anchor symbol as its logo. The company's first physical retail location was opened in 2015 at the Seaport Market in Halifax. Within its first two years of business, the clothing line sold over 300,000 pieces of merchandise, with the brand emerging as among one of the most popular among Atlantic Canadians.

In January 2021, East Coast Lifestyle entered a partnership with Stanfield's to release a new line of clothing. That same year, the company partnered with Nova Scotia-based activist group GameChangers902, releasing merchandise with the proceeds being donated towards Black Nova Scotians.

References

  1. ^ Lu, Vanessa (September 17, 2015). "Clothing chain, started in classroom, celebrates East Coast". Toronto Star. Retrieved July 29, 2024.
  2. Dehaas, Josh (February 19, 2014). "East Coast Lifestyle earns an A+ in Marketing 101". Maclean's. Retrieved July 29, 2024.
  3. Montague, Derek (November 25, 2021). "East Coast Lifestyle Building New Bayer's Lake Headquarters". Huddle. Retrieved July 29, 2024.
  4. O'Kane, Josh (March 27, 2015). "Student's apparel brand puts East Coast hearts on sleeves". The Globe and Mail. Retrieved July 29, 2024.
  5. Nichols, Trevor (January 21, 2021). "Stanfield's and East Coast Lifestyle Partner On New Clothing Line". Huddle. Retrieved July 29, 2024.
  6. Long, Samantha; Lamb, Mike (June 17, 2021). "A fashion statement that speaks volumes: East Coast Lifestyle partners with GameChangers902 for a cause". CTV Atlantic. Retrieved July 29, 2024.
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