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easyFoodstore was a discount supermarket owned and operated by the easyGroup in London, England.

History

First announced by easyGroup in 2013, the easyFoodstore supermarket opened in London in February 2016, located next to easyBus House (the headquarters of easyBus Ltd).

The store had no item brands, and only had about 100 items such as tinned goods, pasta, rice, and cleaning products. The supermarket charged just 25p for essential food items. Just days after opening its doors it was forced to shut temporarily after running out of stock. The store then sold items at 50p each, with 25p returning during promotional periods only.

By late 2021 the sole trial store closed.

References

1. "Stelios plans to set up easyJet-style 'no brands' food store – Business". London24. 6 August 2013. Archived from the original on 4 April 2015. Retrieved 15 September 2014.
2. "Stelios' easyFoodstore will struggle to get off the ground". The Conversation. 12 August 2013. Retrieved 28 April 2022.
3. "EasyJet founder Stelios's budget foodstore fails to make it to checkout". The Guardian. 26 May 2014. Retrieved 23 March 2022.
4. "Founder of easyJet pledges 50p average price in his low-budget foodstore". The Guardian. 16 October 2014. Retrieved 28 April 2022.
5. "Will easyFoodstore be the next easyJet – or the next easyCruise?". The Guardian. 2 February 2016. Retrieved 28 April 2022.
6. "EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each". The Independent. 2 February 2016. Retrieved 28 April 2022.
7. "The one big catch with easyFoodstore - where food costs just 25p". The Independent. 3 February 2016. Retrieved 28 April 2022.
8. "EasyFoodstore forced to close after budget supermarket runs out of stock". The Independent. 4 February 2016. Retrieved 23 March 2022.
9. "EasyFoodstore, where food costs 25p, reopens with bouncers to maintain order". The Independent. 8 February 2016. Retrieved 28 April 2022.
10. "EasyFoodstore brings in 10 item limit". The Guardian. 12 February 2016. Retrieved 28 April 2022.
11. Marius, Callum (20 November 2022). "Hidden easyJet rudder makes it look like a plane is hidden in Wembley". MyLondon. Retrieved 16 September 2023.

External links

• Official website

See also

• List of supermarket chains in the United Kingdom

• London
• Companies

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• EasyGroup
• Supermarkets of the United Kingdom
• Discount shops of the United Kingdom
• Retail companies based in London
• Food and drink companies based in London
• Privately held companies of England
• English brands
• Food and drink companies established in 2016
• Retail companies established in 2016
• 2016 establishments in England
• British companies established in 2016
• United Kingdom retail company stubs