| Lieutenant ColonelSir Bill HaywardK.St.J. | |
|---|---|
 | |
| Chairman of Coca-Cola (South Australia) | |
| In office 27 November 1950 – 13 August 1983 | |
| Chairman of John Martin's | |
| In office 1964–1980 | |
| Managing Director of John Martin's | |
| In office December 1946 – 1964 | |
| Personal details | |
| Born | Edward Waterfield Hayward (1903-11-10)10 November 1903 College Town, South Australia |
| Died | 13 August 1983(1983-08-13) (aged 79) Carrick Hill, Springfield, South Australia |
| Spouses |
|
| Residence | Mitcham, South Australia |
| Alma mater | St Peter's College |
| Occupation | Jackaroo |
| Profession | Retail director |
| Military service | |
| Allegiance |  Australia |
| Branch/service | Australian Army |
| Years of service | 1940–1945 |
| Rank | Lieutenant Colonel |
| Unit | 2nd AIF 43rd Battalion |
| Battles/wars | World War II |
| Awards | Mentioned in dispatches Bronze Star Medal |
Sir Edward Waterfield Hayward (10 November 1903 – 13 August 1983) was an Australian businessman, best known for owning and managing John Martin's, a chain of department stores in Adelaide, South Australia, and for instigating the Adelaide Christmas Pageant.
Hayward was born in Adelaide and was educated at St Peter's College, Adelaide, where he took up polo among other sports in which he excelled. After completing his education, Hayward worked as a jackaroo in New South Wales for several years. He started in the retail sector for the first time in 1929, working for Sydney Snow and Co. Ltd., and moved back to Adelaide in 1931 to join the family business, John Martin's.
One of his first jobs at John Martin's was to visit Canada and the United States to gather ideas from department stores in those countries. It was on this trip that he came up with the idea to start the Adelaide Christmas Pageant, being in particular inspired by the Toronto Santa Claus Parade and by Macy's Thanksgiving Day Parade in New York City. Since the first pageant in 1933, it has become a much loved Adelaide tradition.
During World War II Hayward served in the Australian Army; he was 36 when he enlisted in the army. During the war Hayward noted the popularity of the soft drink Coca-Cola with the Americans. After the war Hayward established a franchise to bottle and sell Coca-Cola in Adelaide. He served either as president or chairman of the franchise for a total of 33 years.
In 1951 he co-founded Vintage Cellars. Hayward was chairman of the St John Council in South Australia when, in 1952, it became responsible for ambulance services in that state, and he was made a Knight of the Order in 1959. He was made a Knight Bachelor on 10 June 1961.
Hayward and his wife, Ursula (née Barr-Smith), were art enthusiasts and built up a magnificent art collection in their Adelaide home Carrick Hill. The house, its lands, and the collection were bequeathed to the state on Hayward's death (Lady Hayward having died before him), and now form a museum and cultural centre.
References
- ^ "Hayward, Edward 1903-1983". South Australian Government: State Library of SA: SA Memories. Archived from the original on 20 July 2008. Retrieved 5 December 2008.
- Sly, David (29 October 2004). "Spirit of Johnnies lives on". Adelaide Review. p. 11. Archived from the original on 1 November 2008. Retrieved 6 December 2008.
- New Compnay for Coca-Cola Adelaide Advertiser 28 November 1950
- Vintage Cellars is 70 Vintage Cellars
- Personality profile: Sir Edward Hayward, Spotlight : the official journal of the St. John Ambulance organisation in South Australia, vol. 1, no. 2, December 1979-January 1980, p. 11
- "Carrick Hill". Australian Traveller.
- Carrick Hill - History, https://web.archive.org/web/20080723164829/http://www.carrickhill.sa.gov.au/history.html
- Christmas Pageant creator dies at 79, The Advertiser, 15 August 1983, p. 14
- Cockburn, Stewart. Ideas man who led parade, The Advertiser, 15 July 1983, p. 6