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The first Miss Estonia was elected in April 1923, her name was Sinaida Tamm. The competition was arranged by "Estonia Film" and the main aim was to find a new actress. In 1925 the competition was arranged by a major newspaper "Päevaleht". In 1931, Lilli Silberg was the first runner-up at the Miss Europe contest in Paris. In 1932, Nadezda Peedi-Hoffmann was elected Miss Estonia and she held the title for 56 years, until 1988, when Heli Mets was awarded the title. Since then Estonia has had 15 beauty queens. Miss Estonia has been participating in the Miss Universe pageant since 1993, starting with Kersti Tänavsuu.
Cancellation
In 2019, the Eesti Miss beauty pageant was cancelled due to the lack of supporters for the annual project.
Mister Estonia
Valeri Kirss also produced the annual Mister Estonia (Mister Eesti) under Eesti Miss Estonia but the pageant does not exist since 2009. Here mentioned the recent winners:
Eesti Miss Estonia directorship — a franchise holder to Miss World from 2021; Eesti Miss Estonia Organization under new management took over the Miss World license and held the Miss World Estonia competition. The winner of Miss World Estonia pageant will represent Estonia at Miss World pageant.
Miss World 2023 was rescheduled to 2024 due to the change of host and when entering India as the new host, there were several issues that caused the postponement until March 2024.
In 1993, Kersti Tänavsuu (Miss Estonia 1993 First runner up) became the first Estonian representative in the Miss Universe pageant.
Other times that the first runner up replaced the original winner in Miss Universe competition are Mari Loorens (1998), Katrin Susi (2003) and Julia Kovaljova (2008).
In 2005, Jana Kuvaitseva didn't compete in Miss Universe 2005 for personal reasons but none of her runners up was sent to Thailand.
The pageant produces 4 Miss Baltic Sea winners: Liis Tappo (1992), Eva Maria Laan (1995), Kadri Väljaots (1999) and Dagmar Makko (2001).