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Eleanor Laura Davan Mills (née Woodward; born 31 May 1991) is a British food writer and businesswoman, best known for the plant-based 'Deliciously Ella' food blog and brand. On her mother's side she is part of the Sainsbury family.

Early life and family

Woodward was born on 31 May 1991 in Rugby, Warwickshire, England, the daughter of the politician Shaun Woodward and his wife Camilla, daughter of politician Tim Sainsbury and granddaughter of Lord Sainsbury, of the Sainsbury's supermarket owning family.

After attending Rugby School and Hurtwood House, Woodward graduated with a degree in history of art from the University of St Andrews in 2013.

In April 2016 she married Tessa Jowell's son, Matthew Mills, who is also her business partner. The couple have two daughters, Skye, who was born in July 2019 and May, born in October 2020.

Career

Woodward writes about food in a blog she founded in 2012 named Deliciously Ella which was also the title of her first book, published in 2015. Her second book, Deliciously Ella Every Day was released in January 2016. A third book, Deliciously Ella With Friends was released in January 2017. She was an advocate of clean eating but turned against it after a media backlash that questioned its health benefits. Her clean eating series of books was called by The Guardian "arguably the most successful fad diet cookbook series in recent years".

In 2014, the Deliciously Ella App was launched containing over 100 recipes. The app with plant-based recipes, yoga videos and guided meditations is available in the App Store and Google Play.

In 2015, Ella and her business partner, Matthew Mills, opened The MaE Deli, Seymour Place, Marylebone. In 2016 they opened their second site, The MaE Deli, Weighhouse Street, Mayfair. In early 2017, a third site was launched named The Kitchen Counter, in Herne Hill, as an extension to their development kitchen. In March 2018, after less than a year, the Herne Hill site was closed down, as was the Marylebone deli, due to debts accruing of £720,000.

The Deliciously Ella brand also includes food products sold in stores. These products started with energy balls and eventually expanded to more than 30 products. They expanded to the United States in 2019.

Books

VegNews listed Deliciously Ella: Quick & Easy as one of the "Top 100 Vegan Cookbooks of All Time" in 2024.

• —— (2015). Deliciously Ella: Awesome ingredients, incredible food that you and your body will love. London: Hodder and Stoughton. ISBN 9781444795004.
• —— (2016). Deliciously Ella Every Day. London: Hodder and Stoughton. ISBN 9781473619487.
• —— (September 2016). Deliciously Ella: Smoothies & Juices: Bite-size Collection. ISBN 1473647282.
• —— (2017). Deliciously Ella With Friends. London: Hodder and Stoughton. ISBN 9781473619517.
• —— (August 2018). Deliciously Ella: The Plant-Based Cookbook. ISBN 9781473639218.
• —— (July 2020). Deliciously Ella: Quick & Easy Cookbook.

References

1. ^ Mosley, Charles (2003). Burke's Peerage, Baronetage and Knightage. Vol. 3. Burke's Peerage & Gentry. p. 3458. ISBN 9780971196629.
2. "Hall of Fame - Alumni". Hurtwood House. Retrieved 5 June 2023.
3. Mills, Simon (8 April 2015). "Ella Woodward, author of Deliciously Ella, wants us to feel good about healthy food, without being 'smug'". London Evening Standard. Retrieved 31 August 2016.
4. Finnigan, Lexi (26 April 2016). "Deliciously Ella ties the knot on the tropical island of Mustique". The Daily Telegraph. Retrieved 8 July 2016.
5. "Entrepreneur of the Year Awards 2017". Ernst and Young. Retrieved 27 July 2017.
6. "Deliciously Ella names baby after Tessa Jowell, her late mother-in-law". The Guardian. 28 July 2019.
7. Olivia Parker (24 January 2015). "Deliciously Ella: I want to get people excited about veg". The Daily Telegraph. Retrieved 10 March 2016.
8. Elizabeth Grice (23 January 2016). "Deliciously Ella: 'There's a pressure to be sparkly and shiny all the time'". The Daily Telegraph. Retrieved 10 March 2016.
9. Deliciously Ella With Friends. Hodder and Stoughton. 26 January 2017. ISBN 9781473619517. Retrieved 27 July 2017.
10. Lizzie Edmonds (10 January 2017). "Clean eating and why Deliciously Ella and the Hemsley sisters are turning their backs on it". London Evening Standard. Retrieved 27 July 2017.
11. "Bad fad – Ruby Tandoh on how clean eating turned toxic". Life and style. The Guardian. 13 December 2016. Retrieved 27 July 2017.
12. Gloss, Get The. "An App a Day: Deliciously Ella". Get The Gloss. Retrieved 12 April 2021.
13. Ben Norum (2 November 2015). "Deliciously Ella to launch The Mae Deli in Marylebone". London Evening Standard. Retrieved 27 July 2017.
14. "Deliciously Ella to open The Kitchen Counter in Herne Hill - Hospitality & Catering News". Hospitalityandcateringnews.com. 5 April 2017. Retrieved 27 July 2017.
15. Jonathan Prynn (9 March 2018). "Vegan blogger Deliciously Ella shuts down Herne Hill café | London Evening Standard". Standard.co.uk. Retrieved 14 August 2018.
16. Jerome Starkey (12 March 2018). "Food blogger Deliciously Ella swallows losses of £720,000 | News". The Times. Retrieved 14 August 2018.
17. "How Deliciously Ella Succeeded With Health Aware Younger Consumers". www.bordbia.ie. Retrieved 23 November 2021.
18. Glascott, Sarah (3 October 2018). "Deliciously Ella - Meet The Woman Behind The Fastest Selling Vegan Cookbook of All Time". TheTaste.ie. Retrieved 23 November 2021.
19. Pointing, Charlotte (16 January 2024). "The Top 100 Vegan Cookbooks of All Time". VegNews. Retrieved 16 January 2024.

External links

• Official website

• 1991 births
• Alumni of the University of St Andrews
• British women bloggers
• Clean eating advocates
• English bloggers
• English food writers
• English people of Dutch-Jewish descent
• Living people
• People educated at Hurtwood House
• People educated at Rugby School
• People from Rugby, Warwickshire
• Plant-based diet advocates
• Plant-based cookbook writers
• Pseudoscientific diet advocates
• Sainsbury family
• British women food writers