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Emel (magazine)

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Islamic magazine in the United Kingdom

emel
CategoriesIslam, lifestyle
FrequencyMonthly
FounderSarah Joseph
Mahmud al-Rashid
Founded2003
First issueSeptember 2003 (2003-09)
Final issueJanuary 2013
CountryUnited Kingdom
Based inLondon, England
LanguageEnglish
Websitewww.emel.com

Emel (styled emel) was a British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013.

History

Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003. Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.

It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.

Writing in the Journal of Middle East Women's Studies in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."

Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard, allowed members to upload pictures and comments via downloadable "postcards".

Awards and nominations

In January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards.

See also

References

  1. "January Issue Out Now | Feature Articles | Features | January 2013 | emel - the muslim lifestyle magazine". Archived from the original on 1 March 2021. Retrieved 1 November 2015.
  2. Reynolds, John (13 January 2009). "Former Express ad director Mafham joins Emel". MediaWeek. Archived from the original on 2 February 2016. Retrieved 1 September 2015.
  3. Temporal, Paul (2011). Islamic Branding and Marketing: Creating A Global Islamic Business. John Wiley & Sons. ISBN 978-0470825396. Archived from the original on 1 March 2021. Retrieved 12 February 2019.
  4. Eigeland, Tor (March–April 2004). "Faith in practice". Saudi Aramco World. Saudi Arabia. pp. 12–14. Archived from the original on 26 November 2014. Retrieved 1 September 2015.
  5. ^ Sweney, Mark (23 June 2006). "Lloyds TSB launches Muslim community website". The Guardian. Archived from the original on 1 March 2021. Retrieved 1 July 2006.
  6. Lewis, Reina (Fall 2010). "Marketing Muslim lifestyle: a new media genre". Journal of Middle East Women's Studies. 6 (3): 58–90. doi:10.2979/mew.2010.6.3.58. JSTOR 10.2979/mew.2010.6.3.58. S2CID 145219753.
  7. "Emel Postcard". Archived from the original on 8 February 2007. Retrieved 1 July 2006.
  8. "British Muslim Awards 2014 winners". Asian Image. 31 January 2014. Archived from the original on 30 November 2018. Retrieved 1 November 2015.

External links

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