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Equipment (clothing brand)

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(Redirected from Equipment clothing line) Fashion label based in Los Angeles, California

Equipment is a fashion label currently based in Los Angeles, California. Originally launched in 1976 by Christian Restoin, husband of former Vogue Paris Editor-in-chief Carine Roitfeld, the brand is currently carried in over 60 countries and 600 retail doors, including two Equipment retail stores.

History

Christian Restoin launched the brand in 1976. Restoin left the brand in 1998.

Equipment was re-launched in 2010 by Serge Azria, the older brother of Max Azria, head of the BCBG Max Azria Group empire, and has since been spotted on celebrities such as Kate Bosworth, Diane Kruger, and Anne Hathaway.

The brand is currently headquartered in Los Angeles, operating under the parent company, The Collected Group, LLC, along with contemporary brands, Joie and Current/Elliott.

Retail

Equipment opened its first freestanding flagship location in New York's Soho neighborhood in December 2012, followed by a West Coast location in West Hollywood's Melrose Place shopping district.

Collaborations

Notable brand collaborators include Los Angeles-based accessories designer, Clare Vivier, and French illustrator/influencer, Garance Doré.

Campaigns

In 2013, Equipment partnered with Alison Mosshart and British guitarist Jamie Hince of The Kills.

In Fall 2014, Equipment partnered with model/photographer Daria Werbowy, giving her creative freedom to shoot and model in the brand's next three advertising campaigns.

In 2016, Equipment enlisted Daria Werbowy to photograph Kate Moss for Equipment's Spring advertising campaign.

References

  1. ^ "Investment fund buys majority stake in Joie, Equipment and Current/Elliott". FashionMag.com. Archived from the original on 2015-09-04. Retrieved 2016-04-25.
  2. ^ Jessica Iredale (16 September 2009). "Getting Equipped: Christian Restoin's Label Returns". WWD.
  3. "Vogue gets shirty with Equipment's Serge Azria". Vogue.com.au. 2011-03-08. Archived from the original on 2016-09-24. Retrieved 2016-04-08.
  4. Michelle Scanga (25 April 2015). "Meet the Simple White Blouse That's Having a Major Moment". WhoWhatWear. Archived from the original on 2 June 2016. Retrieved 27 April 2016.
  5. Ana Colon (20 April 2015). "Diane Kruger Leopard Print Shirtdress Coachella Outfit". Refinery29.
  6. "Anne Hathaway In Saint Laurent, Equipment & Osman - 'The Intern' Promo Tour - Red Carpet Fashion Awards". Red Carpet Fashion Awards. 23 September 2015.
  7. "Exclusive Look: Equipment's First Store in Decades". ELLE. 2012-12-21. Retrieved 2016-04-07.
  8. "Garance Doré shoots for Equipment: behind the scenes". Vogue.com.au. 2012-09-10. Archived from the original on 2017-03-05. Retrieved 2016-04-07.
  9. Cohn, Alison S. (2015-07-22). "Shopping Events and Sales Happening This Week in New York". The New York Times. ISSN 0362-4331. Retrieved 2016-04-07.
  10. "We're Obsessed: Clare Vivier x Equipment". Harper's BAZAAR. 2015-10-16. Retrieved 2016-04-07.
  11. "Equipment Celebrates Its Collaboration with the Kills". Vogue. 16 September 2013. Retrieved 2016-04-07.
  12. "Exclusive: The Kills Return to Equipment for the Label's Fall 2013 Campaign". ELLE. 2013-07-16. Retrieved 2016-04-07.
  13. "Equipment Kills It (Literally) With Its Latest Campaign". Refinery29. Retrieved 2016-04-07.
  14. "Exclusive: Daria Werbowy Shoots and Stars in Equipment's New Selfie Campaign". Vogue. 28 July 2014. Retrieved 2016-04-07.
  15. "Top 10 Campaigns of the Season". The Business of Fashion. 2016-01-28. Retrieved 2016-04-07.
  16. Lidbury, Olivia (6 January 2016). "A make-up free Kate Moss heads to Mustique with Daria Werbowy for new campaign". The Telegraph. Retrieved 2016-04-07.
  17. "Kate Moss goes barefaced for new intimate ad campaign". www.glamourmagazine.co.uk. Archived from the original on 2016-04-16. Retrieved 2016-04-07.
  18. "Kate Moss and Daria Werbowy Stun in Equipment's S/S 2016 Campaign". WhoWhatWear. Archived from the original on 2016-06-02. Retrieved 2016-04-07.

External links


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