Estonian Advertising Film (Estonian: Eesti Reklaamfilm, abbreviation ERF) was an advertising agency active from 1967 to 1998 which promoted products in the Soviet Union. It created over 6,000 commercials, many of which were for non-existent products such as a 'Hot Air Shower' or 'Double Layered Toilet Seat' to act as propaganda. The agency was founded by Peedu Ojamaa who produced propaganda films, after Leonid Brezhnev mandated that all Soviet companies should spend 1% of their revenue on advertising. Cinematographer Harry Egipt worked on many of the commercials.
References
- Mighty, Team (2022-08-29). "The Soviet Union produced commercials for products that never existed". We Are The Mighty. Retrieved 2023-05-31.
- "Ads in the USSR". Smith Journal. 2015-03-16. Archived from the original on 2021-03-31. Retrieved 2023-05-31.
- RBTH, Rakesh Krishnan Simha, special to (2017-05-18). "Soviet spiel: Why the USSR produced ads for non-existing products". Russia Beyond. Retrieved 2023-05-31.
{{cite web}}: CS1 maint: multiple names: authors list (link) - Uuna, Airi (2023), Eriksroed-Burger, Magdalena; Hein-Kircher, Heidi; Malitska, Julia (eds.), "Eesti Reklaamfilm as a Jack-of-All-Trades: On the Untold Opportunities of a Late Soviet Advertising Bureau", Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century, Cham: Springer International Publishing, pp. 205–242, doi:10.1007/978-3-031-20204-9_9, ISBN 978-3-031-20204-9, retrieved 2023-05-31
 | This Soviet Union–related article is a stub. You can help Misplaced Pages by expanding it. |
 | This article related to an Estonian film is a stub. You can help Misplaced Pages by expanding it. |
 | This Estonian corporation or company article is a stub. You can help Misplaced Pages by expanding it. |