The badge awarded to the national team that wins the FIFA World Cup
The badge awarded to the club that wins the FIFA Club World Cup
The FIFA Champions Badge is a kit emblem in the shape of a gold and white shield, awarded by FIFA to the reigning world champions of FIFA competitions, both at national team level (e.g. World Cup, Women's World Cup, Futsal World Cup and Beach Soccer World Cup) and at club team level (e.g. Club World Cup).
FIFA owns, makes and licenses-out the physical badge, which can only be worn on first-team kits (not on derivative versions, or on training clothing), of the reigning title-holders and is thus a temporary award. FIFA awarded the first badge in February 2008 to Milan, the then-reigning 2007 FIFA Club World Cup champions.
Award
Badge rules
The 78 by 58 mm (3.1 by 2.3 in) badge is shaped like a shield, and displays the image of the relevant trophy, with the inscription FIFA WORLD CHAMPIONS, next to the year in which the relevant FIFA competition had been won. The badge only comes in two colour schemes – gold letters on a white background, and white letters on a gold background. The winning national team or club team carries the badge on their shirt until the end of the next edition of the relevant FIFA tournament; thus, it is only worn by reigning champions.
The badge can be displayed on kits from the day the team becomes FIFA world champions, up to and including the day of the final of the next staging of the competition (e.g. if the team wins the competition again, they can hold the badge uninterrupted). The badge can only be worn on the club's official first-team kits (both home and away versions) – being the team that won the relevant FIFA world competition – and cannot be worn on any derivative or retrospective form of these kits, or on any related club training clothing, or by the club's reserve teams/any other of the club's teams.
Commercial aspects
The physical badge is manufactured by a third party on behalf of FIFA (by Unisport in 2019), and orders for the physical badge from kit manufacturers must go through FIFA; a logistical situation that created delays in consumers being able to purchase Nike-made kits of the United States women's national soccer team (USWNT) with the badge in 2019. There have also been concerns that major kit manufacturers such as Nike and Puma, have had issues licensing the FIFA Champions Badge for first-team kits that can be sold to the general public.
As well as the prestige, the award brings commercial benefits to the recipients through sales of kits that include the new FIFA badge.
Non-FIFA competitions
A separate agreement is required to wear the badge in a non-FIFA organised competition. For example, in 2009, the English FA granted Manchester United, the reigning 2008 FIFA Club World Cup holders, permission to wear the badge during FA Cup fixtures but not in the Premier League, and a similar arrangement was sought for Liverpool when they became 2019 holders, but they did grant the club the right to use the badge for one home Premier League fixture, against Wolverhampton Wanderers on 29 December 2019 (their first home match after becoming world champions). In contrast, both Real Madrid and Barcelona were allowed to wear the FIFA Champions Badge on their shirts during all of their Spanish La Liga fixtures. Manchester City, following their success in 2023, were granted permission by the Premier League to wear the badge for the remainder of the 2023/24 competition.
History
Club teams
The first official award of the badge was made in February 2008 to honour the reigning holders of the FIFA Club World Cup, Italian club Milan, who had won the title in 2007. At the time of the award to Milan, FIFA declared that the three previous winners of the FIFA Club World Cup, Corinthians, São Paulo, and Internacional, could also wear the badge until a new winner was crowned in the 2008 FIFA Club World Cup Final in December. However, when Corinthians won the badge in the 2012 FIFA Club World Cup, FIFA confirmed that it was their first time officially earning the FIFA Champions Badge.
National teams
In September 2008, the badge was extended to the FIFA World Cup and was presented to the defending champions from 2006, Italy, thus becoming the first national team to wear the badge. In 2009, the badge was extended to the FIFA Women's World Cup and awarded to Germany, reigning champions from 2007. The badge was further extended to the FIFA Futsal World Cup in 2012, where it was first won by Brazil. In 2013, the badge was added to the FIFA Beach Soccer World Cup, being first worn by Russia.
The badge has yet to be added for any of FIFA'a age-grade world championships—the U-17 and U-20 World Cups for men and women, the men's Olympic soccer tournament (U-23 with three over-age players allowed per squad), and the men's and women's Youth Olympic futsal tournaments (U-20).
Records
.jpg)
As of February 2023, the following records apply:
Continuous periods
- On 22 December 2019, Liverpool ended Real Madrid’s uninterrupted reign as FIFA Club World Cup Champions Badge holders that lasted 1,098 days from 18 December 2016; it was noted as the longest continuous period for which any club team had held a FIFA Champions Badge.
- The United States women's national soccer team won the 2019 FIFA Women's World Cup, and was thus able to keep a FIFA World Cup Champions Badge uninterrupted since 5 July 2015, when they won the 2015 World Cup until the end of the 2023 World Cup; this was the longest continuous period for which any national team has held a FIFA Champions Badge (no other national team has yet won the badge twice in succession).
Most wins
- For club teams, Real Madrid has won the right to wear the badge on five separate occasions since its inception, while Barcelona has won the right three times.
- For national football teams, the United States women's team has won the right to wear the badge on two separate occasions since its inception; no men's or other women's football team has won the right more than once.
- For other national teams, the Portugal national beach soccer team and the Russia national beach soccer team have won the right twice.
National team winners
Association football
- Male
| Year | Team |
|---|---|
| 2006 |  Italy
|
| 2010 |  Spain
|
| 2014 |  Germany
|
| 2018 |  France
|
| 2022 |  Argentina
|
- Female
| Year | Team |
|---|---|
| 2007 | Germany
|
| 2011 |  Japan
|
| 2015 |  United States
|
| 2019 | |
| 2023 | Spain
|
Futsal
- Male
| Year | Team |
|---|---|
| 2012 |  Brazil
|
| 2016 | Argentina
|
| 2021 |  Portugal
|
Beach soccer
- Male
| Year | Team |
|---|---|
| 2013 |  Russia
|
| 2015 | Portugal
|
| 2017 | Brazil
|
| 2019 | Portugal
|
| 2021 | Russia
|
| 2024 | Brazil
|
Club team winners
- Male
See also
Notes
- The "2015 FIFA Equipment Regulations" notes that the dimensions are 80 by 55 mm (3.1 by 2.2 in), but notes that FIFA can change the dimensions at its discretion.
- Even though FIFA presented Milan with the first "Champions Badge" seven months earlier in February 2008 as titleholders of the 2007 Club World Cup, because Italy were the reigning champions from the earlier 2006 World Cup, sometimes FIFA refers to Italy as being the "first recipient" of the badge in various press releases.
- ^ At the time of the award to Milan, FIFA declared that the three previous winners of the FIFA World Club Cup, Corinthians, São Paulo, and Internacional, could also wear the badge until a new winner was crowned in the December 2008 World Club Cup final; however, when Corinthians won the badge in the 2012 FIFA Club World Cup, FIFA confirmed that it was their first time officially winning the FIFA Champions Badge stating: "Newly-crowned FIFA Club World Cup Champions Corinthians are the latest member of the exclusive group of football teams who have the honour of wearing the FIFA World Champions Badge".
References
- ^ "2015 FIFA Equipment Regulations" (PDF). FIFA. September 2015. Archived (PDF) from the original on 6 November 2021. Retrieved 5 January 2020.
FIFA World Champions Badge (Chapter 14, page 81)
- "Bayern join elite group of badge-winners". Zurich: FIFA. 21 December 2013. Archived from the original on 29 September 2015. Retrieved 30 March 2018.
The badge, featuring an image of the FIFA Club World Cup trophy and the text 'FIFA World Champions 2013', will act as a physical reminder of the team's successful 2013 in which they first won the UEFA Champions League in May before being crowned World Champions in Morocco.
- ^ Glenn Price (21 December 2019). "Explained: Liverpool earn gold FIFA Champions Badge". Liverpool F.C. Retrieved 22 December 2019.
- ^ "First 'FIFA World Champions Badge' presented to Italy". FIFA. 2 September 2008. Archived from the original on 22 December 2019. Retrieved 22 December 2019.
FIFA President Joseph S. Blatter today presented the very first 'FIFA World Champions Badge' to reigning world champions Italy in Coverciano, Italy. The Squadra Azzurra are the first national team to receive this badge, which from now on will be awarded after every FIFA World Cup finals competition. The reigning world champions will be able to wear the badge until the next FIFA World Cup.
- ^ Miguel Angel Lara (4 December 2019). "Real Madrid give up the world champions badge after 1,098 days". Marca. Retrieved 22 December 2019.
On December 18, 2016, Real Madrid were crowned world champions after beating Kashima Antlers and they dethroned previous winners Barcelona. Straight after the final, Adidas launched Madrid's new kit which included the world champions badge. The team officially inaugurated that shirt on January 4, 2017, in a 3-0 Copa del Rey victory against Sevilla and have since played 172 official matches, of which they have won 108 and have scored a total of 392 goals while conceding 200.
- ^ "Germany to Loose 2014 World Cup Winners Badge". Footy Headlines. 15 July 2018. Retrieved 5 January 2020.
- ^ Glenn Price (21 December 2019). "Explained: Liverpool earn gold FIFA Champions Badge". Liverpoolfc.com. Retrieved 5 January 2020.
- ^ Sports, ed. (22 December 2019). "Liverpool won't wear golden badge for winning Club World Cup in Premier League". Irish Mirror. Retrieved 22 December 2019.
A FIFA spokesperson said: "As per the usage guidelines, the winning team can wear the FIFA World Champions Badge from the day it becomes champions up to and including the final of the next edition of the tournament." Liverpool will be presented with the badge - which is 78 millimetres by 57mm - at an official ceremony. It will only be permitted on current first-team shirts - not retro shirts or training attire.
- ^ Stephanie Yang (15 May 2019). "Show me the merch: what's going on with the USWNT's World Cup jersey sales?". Stars and Stripes F.C. Retrieved 5 January 2020.
World Cup champion patches are manufactured by Unisport, which adds a layer of logistics obviously, and actually draws FIFA into the mix, as orders reportedly go through them (which makes sense, since it is their brand).
- ^ "Is Nike Not Allowed To Sale France 2-Star Jersey With World Cup Winners Badge?". Footy Headlines. 9 December 2018. Retrieved 5 January 2020.
- "New Balance set for Liverpool kit boost following Club World Cup despite Nike deal". Irish Mirror. 28 December 2019. Retrieved 5 January 2020.
Sports marketing expert Tim Crow wrote on Twitter: "After losing Liverpool's licensing rights to Nike from next season, this is a big bonus for New Balance in the final few months of their LFC contract. FIFA Champions badge is a big sales driver as Real Madrid has shown."
- ^ Rory Smith (12 March 2009). "Manchester United 'world champions' crest rebuffed by Premier League". The Daily Telegraph. Retrieved 21 December 2019.
The Premier League have risked a potential diplomatic row with Fifa by refusing Manchester United permission to wear a crest denoting their status as world champions on their shirts for the rest of the year.
- Sean Bradbury (22 December 2019). "Liverpool get gold FIFA Champions badge but it won't be seen on Premier League shirts". Liverpool Echo. Retrieved 22 December 2019.
- ^ Chris Bascombe (25 December 2019). "Exclusive: Liverpool granted permission to wear gold badge for one Premier League game after Club World Cup victory". The Daily Telegraph. Retrieved 25 December 2019.
The domestic governing body has accepted an application by the Merseysiders enabling them to celebrate their Club World Cup success with supporters; the home fixture with Wolves on December 29 being the designated date.
- ^ Chris Beesley (27 December 2019). "Liverpool confirm they will wear Gold FIFA Champions badge against Wolverhampton Wanderers". Liverpool Echo. Retrieved 1 January 2020.
Liverpool are only the second English club to lift the trophy following Manchester United in 2008 but back then the Premier League refused to allow them to sport the badge in their competition.
- ^ "FIFA awards special 'Club World Champion' badge to AC Milan". FIFA. 2 February 2008. Archived from the original on 22 December 2019. Retrieved 22 December 2019.
At a ceremony today at the Home of FIFA in Zurich, FIFA General Secretary Jerome Valcke officially presented a badge to AC Milan's CEO Adriano Galliani to honour their club's victory at the 2007 FIFA Club World Cup. This new badge will also be provided to the winning club of all future editions of the competition.
- "FIFA awards special 'Club World Champion' badge to AC Milan". Zurich: FIFA. 7 February 2008. Archived from the original on 26 September 2015. Retrieved 30 March 2018.
- ^ "FIFA awards special 'Club World Champion' badge to AC Milan". FIFA. 7 February 2008. Archived from the original on 22 December 2019. Retrieved 21 December 2019.
FIFA will also honour the three previous winners of the FIFA Club World Cup from Brazil - Corinthians, Sao Paulo FC and Sport Club Internacional - with a similar distinction
- ^ "Corinthians join elite group of badge-wearers". FIFA. 17 December 2012. Retrieved 22 December 2019.
Newly-crowned FIFA Club World Cup Champions Corinthians are the latest member of the exclusive group of football teams who have the honour of wearing the FIFA World Champions Badge.
- ^ "Real Madrid presented with the FIFA World Champions Badge". FIFA. 16 December 2017. Retrieved 5 January 2020.
- ^ "German women honoured by FIFA". 21 April 2009. Archived from the original on 8 June 2019. Retrieved 21 December 2019.
- "German women honoured by FIFA". Zurich: FIFA. 17 April 2009. Archived from the original on 20 April 2009. Retrieved 30 March 2018.
- ^ "FIFA World Champions Badge honours Real Madrid's impeccable year". FIFA. 20 October 2014. Archived from the original on 22 December 2019. Retrieved 21 December 2019.
The badge is also worn by the Japanese women's national team following their triumph at the FIFA Women's World Cup 2011, while the most recent edition of the FIFA Futsal World Cup in 2012 saw the Brazilian national team take the title, along with the first FIFA World Champions Badge to be handed over for that particular competition. The latest tournament to be introduced to this exclusive award was the FIFA Beach Soccer World Cup Tahiti 2013, where reigning champions Russia were awarded the FIFA World Champions Badge.
- "Futsal kings to receive FIFA World Champions Badge". Zurich: FIFA. 24 August 2012. Archived from the original on 15 March 2016. Retrieved 30 March 2018.
- "Germany receive FIFA World Cup Badge at Die Mannschaft film premiere". FIFA. 10 November 2014. Archived from the original on 16 September 2020. Retrieved 5 January 2020.
- "Spain beat England to win world crown". FIFA. 20 August 2023.
- ^ "Barcelona honoured with FIFA World Champions Badge for third time". FIFA. 20 December 2015. Archived from the original on 16 September 2020. Retrieved 5 January 2020.
- "Holders entertain, while debutants play like veterans". FIFA. 23 November 2019. Archived from the original on 23 November 2019. Retrieved 5 January 2020.
Defending 2017 Champions Brazil (wearning their FIFA Champions Badge
- "Portugal on top of the world, Italy and Russia claim silver and bronze". FIFA. 2 December 2019. Archived from the original on 2 December 2019. Retrieved 3 April 2020.
- ^ "Badge of champions awarded to FC Barcelona". FIFA. 11 January 2012. Archived from the original on 12 August 2020. Retrieved 5 January 2020.
This is the second time that FC Barcelona have had the honour of wearing the badge, following their victory at the FIFA Club World Cup in 2009.
- "FC Internazionale receives the FIFA Club World Cup Champions Badge". FIFA. 6 January 2011. Archived from the original on 16 September 2020. Retrieved 5 January 2020.
FIFA Director Walter Gagg, Inter Club President Massimo Moratti and Inter Club Captain Javier Zanetti attend the presentation of the FIFA Club World Cup Champions badge
- ^ "Bayern join elite group of badge-winners". FIFA. 21 December 2013. Archived from the original on 16 September 2020. Retrieved 5 January 2020.
- Alex Chick (30 December 2015). "Barcelona to debut gold World Champions badge against Real Betis". Eurosport. Retrieved 5 January 2020.
- "Real Madrid receive FIFA World Champions Badge in Japan". FIFA. 18 December 2016. Retrieved 5 January 2020.
