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Famolare

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American footwear company
Famolare
IndustryFashion
Founded1969
FounderJoe Famolare Jr.
HeadquartersNew York City
Websitewww.famolare.com

Famolare is a footwear company founded in 1969. It was active for several years before its hiatus, and multiple designs appear in the Metropolitan Museum of Art in NYC.

History

The shoe company was founded in 1969 by Joe Famolare Jr., featuring a method of absorbing the shock of walking on the foot. Stanley Marcus of Neiman Marcus wrote that Famolare was the most consistent or popular luxury brand in footwear alongside other name brands in the US like Kleenex and the Four Seasons hotel. The company was headquartered in NYC. Famolare was known for its thick, wavy soles, which they named “four-wave platforms”.They patented the sole.

Famolare became known for its provocative advertising, including ads where women were naked but for their shoes, however they reversed course in the 1980s. The change in advertising led the company to receive the Liberty Award from Ms. Magazine in 1981 for “non-sexist advertisement”. By the 1990s the shoe brand was available by mail order. Several styles of shoes have been preserved in the Met Museum in NYC, including the "Violin" created in 1971, a pair of clogs created in 1973, and a pair of 1975 sandals.

References

  1. ^ "Obit: Joe Famolare, 82". July 12, 2013.
  2. David Mansour (2005). From Abba to Zoom: A Pop Culture Encyclopedia of the Late 20th Century. Andrews McMeel. p. 151. ISBN 978-0-7407-5118-9.
  3. Stanley Marcus (2000). Stanley Marcus from A-Z Viewpoints, Volume II. University of North Texas Press. p. 139. ISBN 978-1-57441-073-0.
  4. The New York Debut of De-Architecture. The New Yorker. June 29, 1981. p. 45-46.
  5. Anne Evers Hitz (2020). Lost Department Stores of San Francisco. p. 127.
  6. Deborah Blumenthal (May 23, 1982). "The Shock Absorbers". New York Times.
  7. Kim Golombisky and Peggy J. Kreshel (2017). Feminists, Feminisms, and Advertising: Some Restrictions Apply. Lexington books. p. 144. ISBN 978-1-4985-2827-6.
  8. Golombisky and Kreshel, 39.
  9. Alice E. Courtney, Thomas W. Whipple (1983). Sex Stereotyping in Advertising. Lexington Books. p. 105.
  10. Patteson, Jean (October 26, 1993). "'70s Shoes: Funky Famolare Shoes Available by Mail-Order". Greensboro News and Record.
  11. "Joe Famolare | "Violin" | American". The Metropolitan Museum of Art. 1971.
  12. "Famolare | Clogs | Italian". The Metropolitan Museum of Art. 1973.
  13. "Joe Famolare | Sandals | American". The Metropolitan Museum of Art. 1975.
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