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Foodbeast

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Food and drink magazine
Foodbeast
Type of siteFood news
Available inEnglish
HeadquartersSanta Ana, California, United States
Created byElie Ayrouth
URLfoodbeast.com
CommercialYes
Launched2008 (2008)

Foodbeast (stylized in all caps) is a food and drink publication and influencer network company headquartered in Santa Ana, California.

History

Foodbeast was founded by Elie Ayrouth in 2008.

Food festivals

On September 1, 2019, Foodbeast held the "Nood Beach food festival". The festival, hosted in Huntington Beach, featured noodle vendors and musicians Snoop Dogg, E-40, and Dash Berlin.

Social media vending machines

On February 28, 2019, Foodbeast began a social media vending machine campaign in collaboration with Nissin Foods USA. Two Foodbeast branded vending machines were installed, one in a mall in Las Vegas, and another in Los Angeles.

Media

Foodbeast staff was featured on the MTV2 show "Jobs That Don't Suck" hosted by Andrew Schulz. Their episode showed founders Elie Ayrouth, Rudy Chaney as they opened food packages and visited the Taco Bell test kitchen.

Controversy

In-N-Out 'Monkey Style' Burger

On June 28, 2013, a video was uploaded to Foodbeast's YouTube channel entitled "Ordering a Monkey Style Burger from In-N-Out." The video depicted the Foodbeast founder in an In-N-Out drive-thru ordering what he claims is a Monkey Style burger, a hamburger topped with the chain's Animal Style fries (cheese, grilled onions and spread). This resulted in many patrons trying to order their burger Monkey Style.

"There is no such thing," Carl Van Fleet, a vice president at In-N-Out Burger, said in a statement. "For a variety of reasons, we're unable to prepare burgers in the manner that a few websites have described as 'monkey style.' "

CBS covered the story in a late-night piece, with their KCAL9 team asking Ayrouth "if he tried to create a hoax by simply putting an order of fries on top of a burger." KCAL9 states that he did not respond.

References

  1. "[OP-Ed] Taking on the #KTownSpicyChallenge". koogle.tv.
  2. "Nissin Cup Noodles taps Instagram, vending machines for marketing effort". koogle.tv. 7 March 2019.
  3. "About Us FOODBEAST". www.foodbeast.com. Retrieved 2023-02-21.
  4. "Jeffrey Sutorius and Snoop Dogg Headline Foodbeast's Nood Beach Food and Music Festival". Your EDM. 30 August 2019. Retrieved 30 August 2019.
  5. "Noodles vending machine in Las Vegas uses Instagram as currency". Review Journal. 4 March 2019. Retrieved 4 March 2019.
  6. "Anchor - The easiest way to make a podcast". Anchor. Retrieved 2023-02-21.
  7. John, Arit (2 July 2013). "The False Origins of In-N-Out's Fake Monkey Style Burger". The Atlantic Wire. Retrieved 19 November 2013.
  8. ^ Harris, Jenn (3 July 2013). "In-N-Out 'monkey style' burger doesn't officially exist? Do it anyway!". Los Angeles Times. Retrieved 19 November 2013.
  9. "In-N-Out's 'Monkey Style' Burger Too Good to be True". KCAL9. 1 July 2013. Retrieved 19 November 2013.
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