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Ford Figo
Overview
Manufacturer	Ford
Also called	Ford Ka
Production	March 2010 – 2021
Body and chassis
Class	Subcompact car
Body style	5-door hatchback
Layout	Front-engine, front-wheel-drive
Chronology
Predecessor	Ford Fiesta (Mexico) Ford Ikon (India)

The Ford Figo was a subcompact hatchback manufactured by Ford India in its Chennai and Sanand plants. Based on the Mark V European Ford Fiesta hatchback, the Figo has been sold in emerging countries between March 2010 and 2021.

First generation (B517; 2010)

First generation (B517)
Overview
Also called	Ford Ikon Hatch (Mexico)
Production	March 2010 – 2015
Assembly	India: Chennai, Tamil Nadu (Ford India)
Body and chassis
Body style	5-door hatchback
Related	Ford Fiesta (fifth generation)
Powertrain
Engine	1,242 cc (75.8 cu in) Zetec-SE I4 1,398 cc (85.3 cu in) Duratorq DLD-414 TDCi I4
Transmission	5-speed manual 4-speed automatic
Dimensions
Wheelbase	2,489 mm (98.0 in)
Length	3,795 mm (149.4 in)
Width	1,680 mm (66.1 in)
Height	1,427 mm (56.2 in)
Kerb weight	1,040–1,130 kg (2,293–2,491 lb)

The Ford Figo was unveiled in Delhi in September 2009. It is based on the same body used by the Fiesta Mk5 (B256) but with revised front and rear treatments. It is smaller than the Fiesta Classic which Ford also sells in India. The name "Figo" is a colloquial Italian word meaning "cool".

It was launched to the Indian market in March 2010, and by July 2010 there were 25,000 sales bookings across all variants. A facelifted model of the Figo was launched on 15 October 2012. This model has a larger hexagonal grill and redesigned head and tail lamps. It was released in South Africa in January 2013.

Market variations

India

The Ford Figo available in both petrol and diesel versions, all with 5-speed manual transmissions and power steering as standard. Both engines meet the Bharat Stage - IV emission rules.

The Figo diesel is equipped with the same 1.4-litre engine which is currently powering the Ford Ikon and Ford Fiesta and the Indian petrol version is equipped with a new 1.2-litre The petrol variant gives a mileage of around 12.5 kmpl in the city while on the highway it offers around 15.5 kmpl. and the diesel returns a mileage of around 16 kmpl in the city while on the highway it delivers a mileage of 19 kmpl.

The Figo was available in a range of specifications including LXI, EXI, ZXI and Titanium. The Titanium adds alloy wheels, dual air bags and ABS.

The Figo underwent a facelift in October 2012 although the car remains unchanged mechanically and uses the same engines.

Mexico

The Mexican Ikon Hatch was available only with a 1.6-litre Duratec petrol engine producing 98 hp (73 kW; 98 hp) at 6500 rpm and torque of 142 N⋅m (105 lb⋅ft) at 4000 rpm.

Middle East

The Figo was available with a 1.4-litre petrol engine with a manual gearbox or a 1.6-litre with a 4-speed automatic transmission, which is same as Ford Focus MKII.

South Africa

The South African petrol Figo was powered by a 1.4-litre producing 62 kW (84 PS; 83 bhp) at 6000 rpm and torque of 127 N⋅m (13.0 kg⋅m) at 4000 and is available in Ambiente and Trend models.

Engines

Production

The Ford Figo was manufactured at Ford's plant in Chennai, Tamil Nadu, India. The 100,000th Ford Figo produced for the Indian market was delivered 15 months after its launch. The 200,000th Figo was sold during August 2012, after 29 months of production, while the 300,000th Figo was made in first week of August 2013, after 41 months of production.

Braking and handling

The Ford Figo had ventilated discs at front and drum rear brakes. The top variant came with an Anti-lock braking system (ABS) with Electronic Brakeforce Distribution (EBD) which enhances the safety of the car by helping it stop in emergency situations.

Safety

During a crash, the Figo's engine automatically falls from the bonnet area to prevent the car from catching fire. Dual front airbags are available on a premium package.

The Figo for India with no airbags and no ABS received 0 stars for adult occupants and 2 stars for toddlers from Global NCAP in 2014 (similar to Latin NCAP 2013).

Awards

The Figo had been awarded 20 Indian automotive industry awards, more honors than any other car in 2010. The Ford Figo was voted the 2011 Indian Car of the Year by a panel of leading automotive magazine editors. It was also named runner-up in the 2011 South African Car of the Year Awards.

Marketing controversy

A series of Ford Figo print ads were created by JWT India, including a caricature of former Italian Prime Minister Silvio Berlusconi in the driver's seat with three scantily clad women sitting gagged and bound in the trunk, a Paris Hilton caricature winking from the driver's seat while Kim Kardashian and two others are gagged in the boot, and a caricatured Michael Schumacher with Sebastian Vettel, Lewis Hamilton and Fernando Alonso lookalikes gagged in the back. All three featured the same tagline: "Leave your worries behind".

The print ads were not approved by Ford, but were used as speculative renderings to promote the agency. JWT breached trust and used an approval from Ford to use other poster ads made for Ford as a tacit approval to enter the adverts into the GoaFest 2013 Advertising awards and adsoftheworld.com. Ivan Razl of adsoftheworld.com confirmed that the ads were removed according to the rules of the website as the letter was only a generic approval and the said ads were not approved, which was confirmed to him by JWT. After the publication of the ads, Ford responded by stating that the posters were contrary to the standards of professionalism and decency within Ford and its agency partners. JWT India's parent, WPP plc, apologized for the adverts.

After the incident, JWT India chief creative officer and managing partner Bobby Pawar and Blue Hive creative director Vijay Simha Vellanki resigned; and a further ten employees were reported to have been laid off.

Second generation (B562; 2015)

Second generation (B562)
Overview
Also called	Ford Ka Ford Ka+ (Europe) Ford Figo Aspire (sedan, India) Ford Freestyle (crossover version, India)
Production	2015–2021
Assembly	India: Sanand, Gujarat (Ford India)
Body and chassis
Body style	5-door hatchback 4-door sedan
Related	Ford Fiesta (sixth generation)
Powertrain
Engine	1,499 cc (91.5 cu in) 1.5l Ti-VCT (Petrol) 1,196 cc (73.0 cu in) 1.2l Ti-VCT (Petrol) 1,498 cc (91.4 cu in) 1.5l TDCi (Diesel)
Transmission	6-speed dual-clutch automatic mated to 1.5l Ti-VCT (Petrol) 5-speed manual mated to 1.2l Ti-VCT (Petrol) and 1.5l TDCi (Diesel)
Dimensions
Wheelbase	2,491 mm (98.1 in)
Length	3,886 mm (153.0 in) (hatchback) 3,995 mm (157.3 in) (Aspire) 4,254 mm (167.5 in) (sedan)
Width	1,695 mm (66.7 in)
Height	1,525 mm (60.0 in)
Kerb weight	1,037–1,041 kg (2,286–2,295 lb)

Codenamed B562, Ford India launched the second generation Figo in 2015, six years after the initial launch. The second generation Figo came with "Aston Martin-esque" front grilles. On the top end trims Titanium and Titanium+, the slats/bars and the grille surround are chrome plated. The lower trims get either Black or Silver painted grilles and grille surround. The second generation Figo is available in three engine options. The 1.2-litre petrol unit makes 88PS and 112Nm and comes mated to a 5-speed manual transmission. Ford also has a larger 1.5-litre petrol on offer which is only offered with a 6-speed Dual-clutch transmission. This unit makes 112PS and 136Nm. And lastly, there is also a 1.5-litre diesel, churning 100PS and 215 Nm.

A performance oriented Figo S was also available. It includes a stiffer suspension setup, along with a rear sway bar and bigger wheels to improve the dynamic nature of the car.

All variants were offered with dual-front airbags except the base variant, which only has a driver-side airbag. The top-end variant gets six airbags in total.

It is equipped with an independent MacPherson strut with coil spring and anti-roll bar up front work in tandem with semi independent twist beam with twin gas and oil filled shock absorbers at the rear.

Equipment highlights for the Figo included the MyFord Dock, first introduced on the Figo Aspire, which allowed occupants to easily charge their smart-devices and also use the same for navigation.

The model was re-launched in February 2020 to comply with BS6 - Bharat Stage 6 norms, which went into effect in April 2020.

Recalls

Ford India issued a statement saying that they had initiated a voluntary recall for approximately 42,300 units of the new Figo and the Figo Aspire owing to problems in the Restraint Control Module (RCM).

The software issue on the RCM can result in airbags not deploying in certain collisions. This may lead to loss of life. Ford stated that they will be carrying out software upgrade on the RCM on all affected vehicles across the country, free of cost. The recall applied to Figo and Figo Aspire units manufactured since the launch of both the vehicles until 12 April 2016.

Safety

The Aspire for India with no ABS received 3 stars for adult occupants and 2 stars for toddlers from Global NCAP in 2017 (similar to Latin NCAP 2013).

The Indian-made Figo in its most basic Latin American market configuration received 4 stars for adult occupants and 4 stars for toddlers from Latin NCAP in 2019 (one level above 2010-2015).

Production

Ford India initially targeted 20,000 unit/month of average output for Figo and Figo Aspire from the Sanand, Gujarat plant. However reports indicated that Figo hatchback sales declined by 60 per cent between October 2015 and March 2016, while Figo Aspire sales went down 74 percent from its launch in August 2015 and March 2016. This led to slash in production to 10,800 units a month.

The Figo, along with the Endeavour/Everest and EcoSport, was discontinued due to the Chennai and Sanand plants being closed. The Figo for the Mexican market was on sale until 2021.

Freestyle

In 2018, a crossover-styled variant of the Figo was introduced, known as the Ford Freestyle. It is slotted between the Figo hatchback and the EcoSport. It is available with a 1.2-litre petrol engine and a 1.5-litre diesel engine. Both engines are mated to a 5-speed manual transmission. It is available in the following trims: Titanium and Titanium+.

References

1. "Ford launches Figo at killer prices". DNA India. 10 March 2010. Retrieved 23 June 2013.
2. ^ Valdes, Peter (23 September 2009). "Ford Figo unveiled; new small car for India - Sep. 23, 2009". Money.cnn.com. Retrieved 23 June 2013.
3. ^ "MkV Fiesta-based 2010 Ford Figo revealed in India". Icars.sg. 24 September 2009. Archived from the original on 2 August 2012. Retrieved 23 June 2013.
4. "Ford Figo reaches 25,000 sales booking milestone in close to 100 days | Ford Motor Company Newsroom". Media.ford.com. 15 July 2010. Retrieved 23 June 2013.
5. "Ford Figo Price, Images, Mileage, Reviews, Specs". CarDekho.
6. "Ford Celebrates 100,000 Figo Sales". Zigwheels. Retrieved 6 September 2012.
7. "Ford Celebrates 200,000 Figo Sales". Retrieved 6 September 2012.
8. "300,000th Ford Figo". Archived from the original on 7 September 2013.
9. "FORD FIGO - NO AIRBAGS" (PDF). Safer Cars for India.
10. "Ford Figo is the Most Awarded Car in India in 2010". Retrieved 6 September 2012.
11. "Ford & Figo Win 20 Awards". Archived from the original on 25 September 2012. Retrieved 6 September 2012.
12. "Ford Figo wins 2011 Indian Car of the Year Award". The Times of India. 16 December 2010. Archived from the original on 5 January 2012. Retrieved 6 September 2012.
13. "SA Car of the Year 2011: It's a tie!". Car magazine. 9 March 2011. Retrieved 23 June 2013.
14. Anant Rangaswami (25 March 2013). "How JWT scam ads got Ford India in a mess". Firstpost.com. Retrieved 23 June 2013.
15. Laura Stampler (21 March 2013). "Silvio Berlusconi with a Trunk Full of Tied-Up Women: Worst Ford Ad Ever?". Businessinsider.com. Retrieved 23 June 2013.
16. Welsh, Jonathan (23 March 2013). "Ford Apologizes for Offensive 'Berlusconi' Figo Ads". Blogs.wsj.com. Retrieved 23 June 2013.
17. Philip, Siddharth (25 March 2013). "Ford Apologizes After Mock Ads of Berlusconi Tying Up Women". Bloomberg.com. Retrieved 23 June 2013.
18. Thirani Bagri, Neha (1 April 2013). "India's Ad Industry Shaken After Ford Figo Controversy". The New York Times. Retrieved 23 June 2013.
19. Ketan Thakkar, ET Bureau (24 July 2013). "Ford's project B562 to make India a compact car global production base". The Economic Times India. Archived from the original on 27 July 2013. Retrieved 29 August 2013.
20. "Ford Figo : Detailed Review". zigwheels.com. 24 September 2015. Retrieved 8 May 2016.
21. "Ford Grafts an Aston Martin-esque Front Grille to 2013 Fiesta Facelift". 5 September 2012. Retrieved 15 May 2016.
22. ^ "New Ford Figo launched in India". 23 September 2015. Retrieved 15 May 2016.
23. "Ford Figo Review 2015". autocarindia.com. 12 November 2015. Retrieved 8 May 2016.
24. "Ford Figo BS6, Freestyle BS6, Aspire BS6 launched; check out new prices here". India Today. 20 February 2020. Retrieved 11 June 2021.
25. "BS6 Ford Figo, Aspire, Freestyle and Endeavour Bookings Open | CarDekho.com". CarDekho. Retrieved 11 June 2021.
26. "BS6 Ford Figo, Aspire, Freestyle launched: BS6-BS4 price difference explained". www.financialexpress.com. 19 February 2020. Retrieved 11 June 2021.
27. "Ford Recalls Over 40,000 Units of Figo and Figo Aspire". ndtv.com. 22 April 2015. Retrieved 15 May 2016.
28. "FORD ASPIRE (NEXT GEN FIGO) - 2 AIRBAGS" (PDF). Safer Cars for India.
29. "Official results of the Ford Figo + 4 Airbags (from 24/08/2018) VIN MAJTKNFZ0KTT67367 2019". LATIN NCAP - PARA AUTOS MAS SEGUROS.
30. "Poor Figo, Aspire sales tests Ford's multi-product India plan". moneycontrol.com. 18 April 2015. Retrieved 15 May 2016.
31. García, Gerardo (14 September 2021). "Ford dejará de producir autos en India: esto pasará con Figo y EcoSport en México". Motorpasión México (in Mexican Spanish). Retrieved 14 September 2021.
32. "Ford Freestyle launched in India: Price, engine, features and variants explained". 27 April 2018. Retrieved 29 December 2018.

External links

• Official website (archived)

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