Fourth bottom line is a concept extended from the triple bottom line; instead of simply focusing on the 3 Ps: people, planet and profit, this concept involves extending to a fourth factor which not only has motivation for a business but also transcends to a humanistic value and beyond by factoring in terms such as "spirituality", "ethics", "purpose", "culture", "compassion".
Background
Main article: Triple bottom lineIn traditional business accounting and common usage, the "bottom line" refers to either the "profit" or "loss", which is usually recorded at the very bottom line on a statement of revenue and expenses. Over the last 50 years, environmentalists and "social justice" advocates have struggled to bring a broader definition of bottom line into public consciousness by introducing full cost accounting. For example, if a corporation shows a monetary profit, but their asbestos mine causes thousands of deaths from asbestosis, and their copper mine pollutes a river, and the government ends up spending taxpayer money on health care and river clean-up, how do we perform a full societal cost benefit analysis? The triple bottom line adds two more "bottom lines”: social and environmental (ecological) concerns. With the ratification of the United Nations and ICLEI TBL standard for urban and community accounting in early 2007, this became the dominant approach to public sector full cost accounting. Similar UN standards apply to natural capital and human capital measurement to assist in measurements required by TBL, e.g. the EcoBudget standard for reporting ecological footprint. The TBL seems to be fairly widespread in South African media, as found in a 1990-2008 study of worldwide national newspapers.
Description
The Fourth bottom line is extended from the triple bottom line; instead of simply focusing on the 3 Ps: people, planet and profit, this concept involves extending to a fourth factor which not only has motivation for a business but also transcends to a humanistic value and beyond by factoring in terms such as "spirituality", "ethics", "purpose", "culture", "compassion". On the whole, the multiple bottom lines are a concept that help clearly define parts in the ecosystem. In addition to the above-mentioned triple bottom line's people, planet, and profit, there is a fourth component, purpose.
The term was allegedly first coined and introduced into mainstream usage by Ayman Sawaf (2014) in a bid to factor in the return to one's spiritual self as an additional, fourth bottom line. Spirituality, according to Sawaf, is defined as your own unique relationship and partnership with God or The Divine. However, an earlier reference by Sohail Inayatullah (2005) makes reference to Spirituality as the fourth bottom line in an article in Futures. The sentiment remains. It is great to make money and to have a positive impact on society, people, and the environment. It is also important to have a positive impact on one's own spiritual growth. The fourth bottom line lifts business activities to a sacred form. The fourth bottom line is measured by how much more loving, understanding, happy, joyful, in touch with their destiny, deeper relationship or partnership with god or higher powers the person has become, while performing their business responsibilities. And as these qualities are acquired they are infused back into one's own business activities This definition, thus, identified spirituality as the fourth bottom line by businesses that relate it with happiness of stakeholders. That is when the question of why one is doing business becomes relevant. The first bottom line deals with the what. "What do I get?" is usually measured by money. The second and third bottom lines deal with the how. "How will I do this?" factors in that the means of doing business now matters. The question of whether one is doing business with honesty, trust, character, integrity, without hurting people and the environment. The Fourth Bottom Line has to do with why. To ask oneself, "Why am I doing this?" involves a deeper sense of self being nurtured by such a choice. With the fourth bottom line, commerce/business becomes a spiritual path. The context of spirituality as a fourth factor is further elaborated upon by Dr. Sohail Inayatullah, a professor at Tamkang University and Queensland University of Technology.
The fourth bottom line is also conceptualized based on the fact that improving lives can be a factor valuable enough to rival other business objectives due to being a key motivating factor for any business to continue. The concept introduces the fourth bottom line as being a way to utilize core business principles to factor in compassion, for example by being compassionate to the customers and hence developing value for the business in an altruistic way.
See also
References
- "Sustainability – From Principle To Practice". Goethe-Institut. March 2008. Archived from the original on 2014-10-20.
- "Enhancing the role of industry through for example, private-public partnerships" (PDF). United Nations Environment Programme. May 2011. Archived from the original (PDF) on 2012-11-12.
- Barkemeyer, Ralf; Figge, Frank; Holt, Diane; Hahn, Tobias (2009). "What the Papers Say: Trends in Sustainability: A Comparative Analysis of 115 Leading National Newspapers Worldwide". The Journal of Corporate Citizenship (33): 69–86. JSTOR jcorpciti.33.69. SSRN 2375569.
- ^ Sawaf, Ayman; Gabrielle, Rowan (2014). Sacred Commerce: A Blueprint for a New Humanity (2nd ed.). EQ Enterprises. pp. 24–28. ISBN 978-0-9906987-0-8.
- ^ "Spirituality as the fourth bottom line? | USC Research Bank - University of the Sunshine Coast". research.usc.edu.au. Archived from the original on 2016-03-04. Retrieved 2015-09-21.
- ^ Taback, Hal; Ramanan, Ram (2013-07-29). Environmental Ethics and Sustainability: A Casebook for Environmental Professionals. CRC Press. ISBN 9781466584211.
- ^ "Compassion as the fourth bottom line?". The Values-Based Business. 10 August 2014. Archived from the original on 2015-09-04. Retrieved 2015-09-21.
- Inayatullah, Sohail (1 August 2005). "Spirituality as the fourth bottom line?". Futures. 37 (6): 573–579. doi:10.1016/j.futures.2004.10.015.
- "Happiness-Spirituality as The Fourth Bottom Line | Triple Bottom Line Magazine". www.tbl.com.pk. 18 July 2008. Archived from the original on 2016-03-04. Retrieved 2015-09-21.
- "T02-Fourth Bottom Line". 25 January 2010. Archived from the original on 2015-06-12. Retrieved 2015-09-21.
- "SPIRITUALITY AS THE FOURTH BOTTOM LINE". www.metafuture.org. Archived from the original on 2015-09-23. Retrieved 2015-09-21.
Further reading
- Spreckley, Freer. "Social Audit - A Management Tool for Co-operative Working 1981" (PDF). Local Livelihoods Publications. Archived from the original (PDF) on 2020-03-01.
- Ekins, Paul. The Gaia Atlas of Green Economics (Gaia Future Series) (Paperback ed.). Anchor Books.
- Harvard Business Review on Corporate Responsibility. Harvard Business School Press.
- Chappell, Tom. The Soul of a Business: Managing for Profit and the Common Good.
- Hart, Stuart L. Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems.
- Savitz, Andrew W.; Weber, Karl. The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success—and How You Can Too.
- Willard, Bob (2002). The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce). New Society Publishers. ISBN 978-0-86571-451-9.
- Waite, Marilyn (2013). "SURF Framework for a Sustainable Economy". Journal of Management and Sustainability. 3 (4). doi:10.5539/jms.v3n4p25. S2CID 55491992.
