Franzia - Misplaced Pages

Wine brand (founded 1906)

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Franzia

Mardi Gras Revelers Dressed As Franzia Box Wine
Industry	Wine
Founded	1906
Founder	Teresa Franzia
Owner	The Wine Group
Parent	The Wine Group
Website	franzia.com

Franzia is a brand of wine produced by The Wine Group, known for its box wines sold in 3 and 5-liter cartons. Franzia wines, throughout their history, were known as affordable table wines, popular in the 1960s and 1970s as "jug wine", and now as "box wine". The Wine Group is the third largest wine company in the world, behind Constellation Brands and the E&J Gallo Winery. The Franzia brand today has no business relationship with Fred Franzia of the Bronco Wine Company, known for its low-cost Charles Shaw wines. The Franzia family sold the brand to Coca-Cola in 1973 when Fred Franzia was in his early adult years; and it was sold to The Wine Group in 1981.

Teresa Franzia (born Teresa Carrara, 1879–1949) founded the Franzia Wine Company in 1906. Teresa's daughter, Amelia Franzia Gallo, was the wife of winemaker Ernest Gallo. Teresa loaned Ernest the money to start his company.

History

The brand was originally named after the Franzia family, who began growing grapes in California in 1892 and making wine in 1933 after the repeal of prohibition, later operating as the Franzia Brothers Winery, a Central Valley winery in Ripon, California. In 1973, Coca-Cola agreed to acquire the Franzia Brothers Winery for stock valued at about $49.3 million. As part of the acquisition, the Franzias were prohibited from using their name in future winemaking businesses—The Franzia Brand, prominent on the boxed wines, is today unconnected to the family, who have subsequently opened a business called the Bronco Wine Company. In 1981, the Coca-Cola Company agreed to sell the wine business of the Coca-Cola Bottling Company of New York (which included the Franzia Brothers Winery alongside the Mogen David Wine Corporation and Tribuno Wines Inc.), in a management buyout involving the top-level managers of the bottler's wine business and the First Boston Corporation.

Vineyard

Franzia is produced by The Wine Group, which is based at Concannon Vineyard in San Francisco's East Bay, but operates 13 wineries in California, New York and Australia.

Wines

Red Wines

Bold and Jammy Cab
Burgundy
Cabernet Sauvignon
Chianti
Chillable Red
Dark Red Blend
Fruity Red Sangria
Merlot
Pinot Noir/Carmenere

White Wines

Chablis
Chardonnay
Crisp White
Moscato
Pinot Grigio/Colombard
Refreshing White
Rich & Buttery
Sauvignon Blanc

Blush Wines

Pink Moscato
Rosé
Sunset Blush
White Merlot
White Zinfandel

In popular culture

Oregon State University students organize the Tour de Franzia, a costumed bike parade inspired by the brand's namesake. The parade attracts students, local residents, and out-of-towners and occurs every term. Similarly, students at Wesleyan University organize an unofficial campus scavenger hunt involving boxed wine.

Controversies

In 1993, Franzia and Bronco Wine Company were indicted on federal charges of conspiracy to defraud by misrepresenting cheaper grapes as premium Zinfandel and Cabernet Sauvignon. Bronco pleaded no contest and paid a $2.5 million fine. Franzia also pleaded guilty to his involvement, paid a $500,000 fine, stepped down as Bronco's president and member of the company's board of directors, and agreed to refrain from involvement with grape purchasing for five years in lieu of prison time.

Franzia has also been at odds with California's premium winemakers for several years over his inclusion of Napa and other related appellation terms on the labels of his wines. Franzia sued the state of California over the implementation of a 2000 law that tightened federal labeling laws. His lawsuit was unsuccessful initially and up through the appeals process as well; he eventually sought certiorari in the United States Supreme Court, but the Court declined to take the case.