| Company type | Private |
|---|---|
| Industry | Brand consulting and marketing |
| Founded | Washington, D.C. (1999) |
| Headquarters | San Francisco, California Boston, Massachusetts |
| Key people | Jonah Sachs (founder) Paul Hammond |
| Website | FreeRange.com |
Free Range is an American brand-consulting storytelling company founded in 1999 that is based in San Francisco, California, and Boston, Massachusetts. It has entrepreneurs, designers, academics, and researchers. Its clients range from the for-profit, NGO, and government sectors around the world.
Films
The firm produced the award-winning 2003 animated short film, The Meatrix, an animal-rights parody of the 1999 film The Matrix. It and its two short 2006 sequels, The Meatrix II: Revolting and The Meatrix II 1/2, were set in factory farms and a slaughterhouse and were commissioned projects for the GRACE Communications Foundation.
Books
In July 2012, Free Range founder Jonah Sachs published his first book with Harvard Business Review Press, Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future. In Winning the Story Wars, Sachs argues that brands that tell value-driven stories can truly revolutionize marketing. In 2018, Sachs released his second book, Unsafe Thinking, which explains "how to be nimble and bold when you need it most".
References
- "Media That Matters Film Festival: Films". Mediathatmattersfest.org. Retrieved 2009-07-17.
- Sachs, Jonah (2012). Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future. Harvard Business Review Press. p. 272. ISBN 978-1422143568.
- Sachs, Jonah (5 May 2012). "Empowerment Marketing: Advertising To Humans As More Than Just Selfish Machines". Fast Company Co.Exist. Retrieved 10 July 2012.
- Sachs, Jonah (2018). Unsafe Thinking: How to be Nimble and Bold When You Need It Most. Da Capo Lifelong Books. ISBN 978-0-7382-2014-7.
External links
- FreeRange: The official Free Range website.