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Free Your Mind
Studio album by Cut Copy
Released	1 November 2013 (2013-11-01)
Recorded	Adelphia Studios (Fitzroy, Victoria) Sing Sing Studios (Cremorne, Victoria)
Genre	Synth-pop indietronica house dance-punk
Length	50:32
Label	Modular
Producer	Dave Fridmann Dan Whitford
Cut Copy chronology
Zonoscope (2011) Free Your Mind (2013) Haiku from Zero (2017)
Singles from Free Your Mind
"Let Me Show You Love" Released: 6 September 2013 "Free Your Mind" Released: 11 October 2013 "Meet Me in a House of Love" Released: 1 September 2014

Free Your Mind is the fourth studio album by Australian electronic music band Cut Copy, released on 1 November 2013 by Modular Recordings. The album was produced by frontman Dan Whitford, with mixing and additional production by Dave Fridmann. It spawned the singles "Let Me Show You Love", "Free Your Mind" and "Meet Me in a House of Love".

Background

Produced by frontman Dan Whitford, Free Your Mind was recorded in Cut Copy's hometown of Melbourne and later mixed by Dave Fridmann in Upstate New York. According to its press release, the album was inspired by the two different Summers of Love (San Francisco's in 1967 and Britain's in 1988 and 1989). "The concept of freedom is one that's universally positive and timeless, and whatever each person's version of that freedom is, it's a good thing to be reminding people or even just ourselves to be 'free'", Whitford stated.

Release and promotion

Cut Copy revealed the single "Let Me Show You" (eventually retitled "Let Me Show You Love") at the CHIRP Record Fair at the Pitchfork Music Festival in Chicago over the weekend of 19–21 July 2013, where 120 copies of the 12-inch vinyl were lathe-cut on-site and sold to fans. "Let Me Show You Love" was officially streamed on 29 July through the band's SoundCloud page, and was released as a digital single on 6 September.

In early September 2013, the title track was unveiled via six billboards that read "Free Your Mind", each placed at specific locations worldwide—Mexico City; Santiago, Chile; Moora, Australia; Blaina, Wales; Detroit, Michigan and the California desert. In order to hear the song, fans were instructed to visit one of the billboards and open the band's website on their iPhone or Android.

"Free Your Mind" made its official debut online on 9 September, while a digital bundle containing remixes by Spiritualized and Fort Romeau was released on 11 October. The accompanying music video, directed by Christopher Hill, premiered on 10 October and stars Swedish actor Alexander Skarsgård as a cult leader.

On 10 September 2013, the band announced a world tour in support of the album, which kicked off in Salt Lake City, Utah on 30 October, and ended in Copenhagen, Denmark on 13 December. The entire album was made available for streaming on 24 October.

In October 2013, Cut Copy shared the tracks "We Are Explorers" and "Take Me Higher" via SoundCloud; the band had previously debuted the former at a show in Charlottesville, Virginia on 6 June 2013, under the title "Explorers". The group also performed "We Are Explorers" on Late Night with Jimmy Fallon on 19 November 2013.

The video for "We Are Explorers", directed by Aramique Krauthamer and Masa Kawamura, premiered on 21 February 2014 and was created with special characters made using a 3D printer. A bundle containing the files for the 3D prints was released via BitTorrent to allow fans to print and create their own videos. "Meet Me in a House of Love" was released on 1 September 2014 as the album's third and final single.

Reception

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	6.4/10
Metacritic	68/100
Review scores
Source	Rating
AllMusic
The A.V. Club	B−
Consequence of Sound
Exclaim!	9/10
The Guardian
Mojo
NME	7/10
Pitchfork	6.4/10
Spin	4/10
Uncut	7/10

Free Your Mind was mostly well received by professional music critics upon its initial release. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream publications, the album received an average score of 68, based on 26 reviews, indicating "generally positive reviews".

Amongst the more positive reviews for the album was the article written by Tim Sendra for AllMusic. In the 4 out of five star review, Sendra felt that compared to the band's previous albums it was "even bigger sounding and warmer. Taking tons of inspiration from the late-'80s and early-'90s club scene in the U.K. and touching on everything from the Hacienda-ready acid house to the thumping piano house of groups like Black Box, the album is a danceable love letter to the era. Almost every move the group makes is instantly familiar to anyone with any interest in that time period, but the band add more than enough of their own personality, as well as advanced skill at mixing and matching moods and feels, to keep it from being an empty exercise in nostalgia. Call it a full exercise instead." Philip Cosores graded the album a 'B grade in the review for Consequence of Sound, claiming "Music doesn’t need these kind of icky subtexts, especially music as open-hearted, brutally unhip, and purely enjoyable as Cut Copy has become. Dance tent, main stage, club, arena: The songs will connect anywhere, and when they tour the shit out of this album in 2014, only a fool would bet against this set of songs connecting everywhere."

While the album was well received in some publications, others were less positive in their assessment. Reviewing the album for PopMatters, Taylor Coe wrote "The major misstep on Free Your Mind is eschewing those decent lyrical impulses in favor of rather limp and unaccomplished (and repeated!) inanities such as "free your mind" and "shine on," phrases that should be confined, respectively, to the lexicons of aging hippies and Roger Waters." Kevin Liedel was also critical of the album in a 2.5 out of 5 star review for Slant Magazine, writing that "When not trudging through overly long tracks like “Let Me Show You Love” or clumsily paced ballads like “Walking in the Sky,” the group attempts some M83-like vignettes in the form of moody, sample-filled tracks, which are numerous (five in all), but entirely inconsequential. Cut Copy plows forward on Free Your Mind’s latter tracks, especially “Take Me Higher,” but the neon-slicked dynamism that defined their songwriting for three straight albums is absent, leaving their once-sleek, libertine melodies unwieldy and limp." Similarly, writer Paul MacInnes stated in a review for The Guardian that "There's something insistently clear-eyed about this album and it somewhat ruins the magic in the process. Without the trippy grit you're left in a happy hippy wonderland, conscious that the melodies are thin, the lyrics trite ... and the composite elements dully familiar."

Track listing

Personnel

Credits adapted from the liner notes of Free Your Mind.

Charts

Release history

References

1. ^ McGovern, Kyle (10 September 2013). "Cut Copy Urge 'Free Your Mind' on Hippy-Dippy Fourth Album". Spin. Retrieved 24 November 2013.
2. Goble, Corban (22 July 2013). "Listen: Cut Copy: "Let Me Show You"". Pitchfork. Retrieved 24 November 2013.
3. McGovern, Kyle (22 July 2013). "Hear Cut Copy's Throbbing, Limited-Edition New Single 'Let Me Show You'". Spin. Retrieved 24 November 2013.
4. Minsker, Evan (29 July 2013). "Listen: Cut Copy: "Let Me Show You" (Official Stream)". Pitchfork. Retrieved 24 November 2013.
5. "Let Me Show You Love – Single by Cut Copy". iTunes Store (AU). Apple. January 2013. Retrieved 24 November 2013.
6. ^ Minsker, Evan (7 September 2013). "Cut Copy Share New Single "Free Your Mind" Via Billboards Across the World". Pitchfork. Retrieved 24 November 2013.
7. "Cut Copy debut new song at six locations worldwide including Blaina, South Wales". NME. IPC Media. 7 September 2013. Retrieved 24 November 2013.
8. Lindsay, Cam (November 2013). "Cut Copy – Feel Love". Exclaim!. Retrieved 28 January 2016.
9. Young, Alex (6 September 2013). "There's a new Cut Copy song, but you can only hear it at six locations around the world". Consequence of Sound. Retrieved 24 November 2013.
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11. "Free Your Mind (Remixes) – Single by Cut Copy". iTunes Store (AU). Apple. Retrieved 24 November 2013.
12. Phillips, Amy; Pelly, Jenn (10 October 2013). "Video: Cut Copy: "Free Your Mind", Starring Alexander Skarsgård". Pitchfork. Retrieved 24 November 2013.
13. Minsker, Evan (24 October 2013). "Stream Cut Copy's Album Free Your Mind". Pitchfork. Retrieved 24 November 2013.
14. Zoladz, Lindsay (22 October 2013). "Listen: Cut Copy: "We Are Explorers"". Pitchfork. Retrieved 24 November 2013.
15. Battan, Carrie (24 October 2013). "Listen: Cut Copy: "Take Me Higher"". Pitchfork. Retrieved 24 November 2013.
16. Martins, Chris (11 June 2013). "Cut Copy Announce New Album With Dance-Punk Popper 'Explorers'". Spin. Retrieved 24 November 2013.
17. McGovern, Kyle (20 November 2013). "Cut Copy Groove Into 'We Are Explorers' on 'Fallon'". Spin. Retrieved 24 November 2013.
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• 2013 albums
• Cut Copy albums
• Modular Recordings albums