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GOAT (platform)

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American online clothing platform
GOAT
IndustrySneaker and apparel reseller
Founded2015
FoundersEddy Lu
Daishin Sugano
Key peopleEddy Lu (CEO)
Daishin Sugano (CPO)
Yunah Lee (COO)
ParentGOAT Group
Websitewww.goat.com

GOAT is an American online platform offering sneakers, streetwear, luxury apparel and accessories through the primary and resale markets. Founded in 2015, GOAT has 50 million members and over 1,000,000 sellers across 170 countries on its platform.

History

GOAT was founded by Eddy Lu and Daishin Sugano in July 2015. The idea for the platform was inspired by a purchase of sneakers by Sugano which turned out to be fake. Lu and Sugano launched GOAT as an online sneaker marketplace that would authenticate purchases to ensure no counterfeit shoes were sold.

In February 2018, GOAT announced the acquisition of Flight Club, creating an omni-channel approach for the business. The brands operate independently, as GOAT focuses on mobile and web listings, while Flight Club focuses on global retail and e-commerce consignment. In July 2019, GOAT launched in China.

In April 2022, GOAT partnered with French football club Paris-Saint Germain as the official style partner, with the platform's logo appearing on the club's jersey sleeve starting from the 2022-23 season. Collections and campaigns featuring the Parisian club and players such as Kylian Mbappé later emerged from the partnership.

Platform

GOAT implements a ship-to-verify model that uses machine learning and human review to verify the authenticity of the sneakers on its platform. In 2019, the platform expanded into new markets and categories to offer luxury and streetwear apparel and accessories.

GOAT has partnered with several luxury brands, including Versace and Bergdorf Goodman, to list their products directly on the platform. By 2022, GOAT had 50 million members and 1,000,000 sellers across 170 countries on its platform.

References

  1. "From cream puffs to Yeezy Boosts: How the founders of the GOAT app came to supply sneakerheads with rare and popular kicks". Business Insider. March 31, 2018.
  2. ^ "How fake Air Jordans turned these L.A. pals' sneakerhead dream into a powerhouse platform". LA Times. July 16, 2021.
  3. "GOAT Gets $60 Million and Merges with Flight Club to Create a Sneaker Superpower". GQ. February 8, 2018.
  4. "U.S. sneaker marketplace GOAT officially launches in China". Yahoo! Finance. July 23, 2019.
  5. "GOAT to become Paris Saint-Germain Sleeve Partner". Paris Saint-Germain F.C. 14 April 2022.
  6. "GOAT and Paris Saint-Germain Announce the Second Edition Of People of Paris Campaign". GOAT. 5 December 2023.
  7. "GOAT uses machine learning, computer vision to verify your top dollar sneakers are authentic". ZDNet. August 19, 2018.
  8. "How to Make a Major Business Pivot, According to the Cofounder of GOAT". Business Insider. January 8, 2021.
  9. Madler, Mark. "Goat Group to Purchase Grailed". LA Business Journal.
  10. Parisi, Danny (14 October 2022). "With Grailed acquisition, Goat attempts peer-to-peer resale". Glossy. Retrieved 20 August 2024.

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