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Gladys Peto

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British author and fashion designer (1890–1977)

Gladys Peto
Gladys Peto
Born(1890-06-19)19 June 1890
Cookham, Berkshire, England
Died21 May 1977(1977-05-21) (aged 86)
Limavady, Northern Ireland
NationalityBritish
Occupation(s)Artist, fashion designer, illustrator and writer
SpouseCuthbert Lindsay Emmerson

Gladys Emma Peto (19 June 1890 – 21 May 1977) was an English artist, fashion designer, illustrator and writer of children's books.

Early life and education

Peto was born on 19 June 1890 in Cookham, the only daughter of William Peto and Mary Jane, née Reeves, of Cannon Court Farm, Maidenhead.

She attended Maidenhead High School, then Harvington College in Ealing. She later went on to study at the Maidenhead School of Arts in 1908, and London's School of Art in 1911. She undertook a design course at the John Hassall Correspondence school in 1918.

Career

Peto created drawings for "The letters of Phrynette" in The Sketch. This was similar to the series "Letters of Eve" in The Tatler. The latter was illustrated by Annie Fish and there was a court case.

Her family was not especially artistic. As a girl in Maidenhead, she would go out "in her father's trap" and notice interesting people along the way. She would get home and sketch them.

She moved with her husband, who had retired from the Army, to Northern Ireland in 1939 and retired from commercial art in 1946. She devoted her remaining years to painting landscapes in watercolors and to drawing and cultivating flowers. She suffered a stroke in 1970 that paralyzed her right, and dominant, hand, but continued to draw, paint and write with her left hand.

In the 1930s, it was the "in" thing to wear a Peto dress. Peto's advertising illustrations for Allen and Hanbury's infant formula, Ovaltine and many other products were featured in magazines and posters.

In 1922, she married Dr Cuthbert Lindsay Emmerson of the Royal Army Medical Corps, and she traveled with him to Malta, Cyprus and Egypt. He retired in 1946 as a Colonel and died in 1977. She died in the same year on 21 May 1977 at Roe Valley Hospital in Limavady, Northern Ireland. The funeral service was held on 25 May 1977 at Bovevagh Parish Church, County Londonderry, followed by interment in the churchyard.

References

  1. Who's Who (103 ed.). London: A & C Black. 1951. p. 2247. OCLC 20559129. Retrieved 26 November 2023.
  2. Almost a tribute to Gladys Peto, Times of Malta, Retrieved 8 April 2017
  3. Mark Bryant, ‘Fish, (Harriet) Annie (1890–1964)’, Oxford Dictionary of National Biography, Oxford University Press, 2004; online edn, May 2006 accessed 8 April 2017
  4. Empire Annual for Australian Girls published Poster Art Work for Girls, A Talk With Miss Gladys Peto the Well-Known Poster Artist, 1920s
  5. Comprehensive Gladys Peto website by Jeanette Payne
  6. "Gladys Peto". The Times. 7 June 1977. p. 12.
  7. England & Wales, Civil Registration Marriage Index, 1916-2005
  8. "Births, Marriages and Deaths". News Letter. Belfast. 24 May 1977. p. 2. ISSN 0307-5923. OCLC 751643387. Retrieved 26 November 2023 – via British Newspaper Archive.
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