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Gondola (retail)

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Freestanding fixture used by retailers to display merchandise This article is about a freestanding fixture. For other uses, see Gondola (disambiguation).
Freestanding display units in a supermarket

A gondola (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving, while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap. In Europe, gondola normally refers to double-sided shop shelving. In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket at the checkout.

See also

References

  1. Waters, Shari. "Gondola Shelving Unit". Retail Store Fixture Photo Guide. Archived from the original on 25 November 2015. Retrieved 2 September 2012.
  2. "What is Shop Shelving?". Archived from the original on 2 February 2019. Retrieved 15 June 2015.
  3. "Rayonnage Vêtement : Stockage en magasin - Rayodia.com". www.rayodia.com. Retrieved 2022-11-19.


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