 | |
| Company type | Joint venture |
|---|---|
| Industry | Automotive |
| Founded | 7 May 1998; 26 years ago (1998-05-07) (Guangzhou) |
| Headquarters | Guangzhou, China |
| Area served | China |
| Products | Automobiles |
| Owners |
|
| Number of employees | Approximately 7,000 |
| Subsidiaries | Guangzhou Honda Automobile Research & Development Co., Ltd. Guangzhou Honda Research & Development Co., Ltd |
| Website | www |
| GAC Honda | |||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 廣汽本田 | ||||||
| Simplified Chinese | 广汽本田 | ||||||
| |||||||
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GAC Honda Automobile Co., Ltd. is a Chinese automobile manufacturing joint venture company based in Guangzhou, Guangdong province.
Co-owned by Honda and GAC Group (Guangqi), GAC Honda operates two plants that, as of 2011, produces Honda-branded models and one car sold under the China-only Everus brand. GAC Honda's products incorporate Japanese-made parts.
Originally named Guangzhou Honda, this was changed to GAC Honda in 2009. As of 2011, the company boasts a per year production capacity of 480,000.
History
Seeking to replace the loss-making of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege, in May or July of 1998. GAC Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of GAC Honda. A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.
Beginning in 2009, GAC Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible. The company also uses rail and road transport.
Everus is another car brand of the company, launched in 2011. Soon after, the company has a production capacity of 480,000 vehicles.
From 2016 to 2022 Acura will also be produced. On April 1, 2020, Honda Automobile (China) was acquired.
Everus
Main article: EverusEverus (Li Nian Chinese: 理念), GAC Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer. While it was the first China-only brand for any sino-foreign joint venture other, similar marques do exist such as the Dongfeng/Nissan Venucia.
The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. The S1 is based on an old model of the Honda City.
Customer service award
GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.
Products
Everus
Honda
Former products
Everus
- Everus S1 (2010–2013)
Honda
Acura
Gallery
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Honda Fit
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Honda Crider
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Honda Accord
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Honda Vezel
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Honda Breeze
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Honda Avancier
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Honda Odyssey
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Everus VE-1
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GAC-Honda EA6
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Honda ZR-V
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Honda Integra
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Honda ZR-V eHEV
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Honda e:NP1
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Honda e:NP2
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Former
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Honda City
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Honda Crosstour
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Everus S1
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Acura TLX-L
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Acura CDX
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Acura RDX
See also
References
- ^ "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 November 2011. Retrieved 2011-12-31.
- "GAC Honda to Absorb Honda Automobile (China)". global.honda. 2020-03-29. Retrieved 2023-06-05.
- China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
- Kim, Chang-Ran; Wong, Fayen (2011-04-18). "Autoshow - Honda: China output to be affected by Japan parts shortage". Reuters. Archived from the original on 2018-09-26.
- Guangzhou Honda officially renamed Guangqi Honda Archived 2012-07-01 at archive.today gasgoo.com, April 23, 2009
- "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Archived from the original on 2013-04-23. Retrieved 2011-12-31.
- ^ Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0-324-59099-7, 9780324590999, Page 423
- ^ Juan Antonio Fernandez; Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN 978-0-470-82224-1.
- ^ "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 April 2010. Retrieved 27 July 2014.
- AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
- "Guangqi Honda's Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011. Archived from the original on June 25, 2012.
- ^ "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
- J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
External links
| GAC Group | |||||
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| A subsidiary of Guangzhou Automobile Industry Group | |||||
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| A brand of GAC Honda - A brand of GAC Toyota | |||||
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| Chinese vehicle manufacturers |
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| Sino-foreign joint venture vehicle manufacturers |
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| Subsidiaries of foreign companies |
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| N.B. Only companies and organisations from Mainland China and Hong Kong are included | |||||