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| Company type | Private |
|---|---|
| Industry | Music industry |
| Founded | 2010 |
| Founder |
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| Headquarters | Los Angeles, United States |
| Area served | Worldwide |
| Key people |
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| Services |
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| Subsidiaries |
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| Website | heavydutymusic |
Heavy Duty is a music publishing and production house based in Los Angeles. It comprises Heavy Duty Music Publishing and Heavy Duty Projects.
History
Heavy Duty Music Publishing was founded in 2010 by Grammy-winning record producer Ariel Rechtshaid, who has written and produced for artists including Vampire Weekend, Haim, Adele, and Usher, and music industry veteran Josh Kessler. Rechtshaid is the executive creative director, and Kessler is CEO. Their past and present roster includes Daniel Nigro, Cass McCombs, Miya Folick, Cherry Glazerr, Jim-E Stack, BJ Burton, Buddy Ross, Justin Raisen, Nightfeelings, Anthoine Walters, Gabe Goodman, and Whitmer Thomas. Their writers and producers have received credits on songs by Frank Ocean, Bon Iver, Miley Cyrus, Drake, Nicki Minaj, and Travis Scott. Jeremiah Raisen (pka Sadpony), signed to Heavy Duty Music, wrote and produced "Trollz" by 6ix9ine and Nicki Minaj, which reached number 1 on the Billboard Hot 100.
The music agency Heavy Duty Projects was established in 2015, with Kate Urcioli as partner and executive producer. They offer original composition, production, mixing, sound design, and music supervision, for television, films, video games, and commercials. Heavy Duty Projects has created original music for ad campaigns for brands including American Eagle, Bud Light, Chase, Apple, Google, Postmates, Nintendo, Marriott, Gatorade, Target, and Gillette.
In 2019, the company launched Heavy Duty Trailers, with Kevin Seaton as creative director. The division provides original and licensed music for feature film trailers and television series promos.
In 2023, Heavy Duty Projects had songs on the soundtrack album for The Muppets Mayhem, which reached number 1 on the Billboard Kid Albums chart, on the animated film Spider-Man: Across the Spider-Verse, and on the Netflix series Beef. Heavy Duty composer-producer Amanda Yamate scored the Netflix films Do Revenge and You Are So Not Invited to My Bat Mitzvah and the Netflix series Dream Academy.
Divisions
| Division | Formed | Description |
|---|---|---|
| Heavy Duty Music Publishing | 2010 | A music publishing company with a roster of songwriters, producers, and artists. |
| Heavy Duty Projects | 2015 | Offers music supervision, original compositions, artist collaborations, remixes, and post-production services such as sound design and mixing, with studios in Los Angeles, New York, and London. |
| Heavy Duty Trailers | 2019 | Provides original and licensed music for film trailers and television promos. |
Awards
At the 2022 AMP Awards for Music & Sound, Heavy Duty Projects won Best in Show for the spot Keep Walking; Best Use of Music in a Promo, Trailer or Title Sequence for Film, TV or Game for Shillin, created for the TV series Atlanta; and Outstanding Adaptation/Arrangement. Heavy Duty Projects won the 2024 AMP Award for Most Effective Use of Music in a Campaign, for the Etsy campaign Your Mission. They won a 2023 Guild of Music Supervisors Award for Best Music Supervision for a Video Game (Synch) for their work on Saints Row.
References
- ^ Friedman, Sara (5 September 2023). "Not your mom's jingles: Ad music is getting an upgrade". The Hustle. Retrieved 5 June 2024.
- ^ Hampp, Andrew (1 October 2019). "Songs For Screens: Inside Producer Ariel Rechtshaid's Commercial Sync Business". Variety. Retrieved 5 June 2024.
- ^ Amorosi, AD (27 July 2023). "Heavy Duty Projects Goes From No. 1 Kids Album with 'Muppets Mayhem' to Music for 'Spider-Verse,' 'Beef' and Beyond". Variety. Retrieved 7 June 2024.
- ^ Rys, Dan (15 December 2023). "Inside Heavy Duty Music's Heavy-Duty Year: How the Publisher Scored Big In 2023". Billboard. Retrieved 7 June 2024.
- Carley, Brennan (18 September 2020). "More Than A Decade In, Songwriter & Producer Ariel Rechtshaid Stays Winning". Grammy.com. Retrieved 11 June 2024.
- ^ Pace, Lilly (15 November 2019). "Moves at Universal Music Group, AWAL, AudioSalad & More". Billboard. Retrieved 7 June 2024.
- "Music house Heavy Duty Projects launches trailer division". Shoot. 14 November 2019. Retrieved 7 June 2024.
- "2022 AMP Awards winners announced". Shots. 25 May 2022. Retrieved 17 June 2024.
- "Wave Studios Wins Best in Show as Winners Honoured at 2024 AMP Awards". Little Black Book. 16 May 2024. Retrieved 17 June 2024.
- Verhoeven, Beatrice (5 March 2023). "'Elvis,' 'Stranger Things' Win at 13th Annual Guild of Music Supervisors Awards". The Hollywood Reporter. Retrieved 17 June 2024.