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High Finance is a quiz show created and hosted by Dennis James which aired on CBS from July 7 to December 15, 1956. It followed Gunsmoke on the CBS schedule. High Finance aired at 10:30 p.m. Saturdays opposite NBC's Your Hit Parade.

Premise

On the program, contestants answered questions about current events. The player would be asked five questions based on three newspapers which he or she studied before the show. Each correct answer earned $300. Three correct answers allowed the player to play the "investment segment" in which he or she wagered any amount of the money won on answering a question. A correct answer won the wager and a prize, plus the option to risk any prizes won and return the next week to play another "investment segment" or keep any prizes won and leave the show. A fourth win would earn that player his or her "dream prize", such as a miniature golf course or a restaurant. A fifth successful "investment segment" won that player an additional $75,000.

Contestants on High Finance included boxer Joe Louis and his wife, who sought to win money to pay part of the more than $1 million that Louis owed the Internal Revenue Service in back taxes. They won $41,000 as they appeared as special guests for eight weeks.

Production

Robert Jennings and James created High Finance. Peter Arnell was the producer; Lou Sposa was the associate producer and director. The program originated live from WCBS-TV, replacing Damon Runyon Theater. Monsanto and Mennen were the sponsors. Mennen sponsored two episodes per month, and Monsanto had one. During each fourth week Ford Star Jubilee pre-empted High Finance. Mennen's sponsorship ended when the show completed its second cycle. The trade publication Billboard said that Mennen was "reportedly unhappy" with the program's summer ratings, which included 11.1 for August. Ratings remained a problem in the fall, diminishing as time went on, when "They should have gone higher to keep even with the sharp general viewing upswing from September to November. At the beginning of the Fall 1957 season, CBS relinquished the 10:30 p.m. Saturday time slot to affiliates.

References

1. McNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 376. ISBN 0-14-02-4916-8.
2. Brooks, Tim; Marsh, Earle (1999). The Complete Directory to Prime Time Network and Cable TV Shows 1946-Present (7th ed.). New York: The Ballentine Publishing Group. p. 445. ISBN 0-345-42923-0.
3. Murray, Susan; Ouellette, Laurie (2009). Reality TV: Remaking Television Culture. NYU Press. p. 303. ISBN 978-0-8147-5734-5. Retrieved August 28, 2024.
4. "This Week (Cont'd)". Ross Reports. July 1, 1956. p. 59. Retrieved August 29, 2024.
5. ^ "Monsanto Buys 'Finance' Half". Billboard. June 23, 1956. p. 3. Retrieved August 28, 2024.
6. "The Cancellation Parade". Variety. January 23, 1957. p. 19. Retrieved May 25, 2023.
7. "Montgomery Gets Mennen". Billboard. October 6, 1956. p. 2. Retrieved August 28, 2024.
8. "Mennen Sad Re 'Finance'". Billboard. September 22, 1956. p. 2. Retrieved August 28, 2024.
9. "Can You Tell a Flop?". Sponsor. September 7, 1957. p. 83. Retrieved August 29, 2024.
10. "CBS Returns Sat. 10:30 to Its Affils". Billboard. September 23, 1957. p. 6. Retrieved August 28, 2024.

External links

• High Finance at IMDb

• 1956 American television series debuts
• 1956 American television series endings
• 1950s American game shows
• Black-and-white American television shows
• CBS game shows