Misplaced Pages

Mama
Exo-K's Korean version (left) and Exo-M's Chinese version (right)
EP by Exo-K and Exo-M
Released	April 9, 2012 (2012-04-09)
Recorded	2011
Genre	K-pop Mandopop R&B hip hop
Length	21:55
Language	Korean Mandarin
Label	SM
Producer	Lee Soo-man Yoo Young-jin Hyuk Shin Lee Yun-jae Misfit Albi Albertsson Im Kwang-wook
Exo-K and Exo-M chronology
Mama (2012) XOXO (2013)
Singles from Mama
"What Is Love" Released: January 30, 2012 "History" Released: March 9, 2012 "Mama" Released: April 8, 2012

Mama is the debut studio extended play (EP) by South Korean-Chinese boy band Exo-K and Exo-M. It was released by SM Entertainment on April 9, 2012, in two language editions – Exo-K's Korean version and Exo-M's Mandarin version.

Background

The EP was produced by Lee Soo-man, who is also the main producer for the group. The title for the EP is a Korean term used to address to a royal person, similar to the attributes "your highness" or "your majesty" in English. The title single "Mama" is written by Yoo Young-jin, who also co-wrote two other singles from the EP, "What Is Love" and "History".

Promotion

From December 2011 to February 2012, SM Entertainment released twenty-three teaser trailers featuring the members of the group, which included some previews of the songs from the EP. The track "Angel" is used as background music in four teaser trailers. The track "Two Moons" is featured in Teaser #12, which starred Exo-K's Kai and Exo-M's Lay. "Machine" is featured in Teaser #5, starring Kai. The track "What is Love" is featured in two teaser trailers.

Exo-K promoted the title track "Mama" on music shows, along with track "History". They made their debut at music shows including SBS's Inkigayo, Mnet's M Countdown, KBS's Music Bank and MBC's Show! Music Core from April 8 to April 15, while Exo-M performed at China's 12th Yinyue Fengyun Bang Awards that same day. Exo-K promoted the album by performing "Mama" on Korean music shows every week. Exo-M supported the album by being billed as the supporting artist on the Indonesian leg of Super Junior's Super Show 4 concert tour, and made consistent appearances on Chinese televised music programs and variety shows, including a guest appearance on an episode of Happy Camp.

Release and reception

The group's prologue single, "What Is Love" was released on January 30, 2012. A second prologue single, "History" was released on March 9.

On March 31, 2012, SM Entertainment unveiled a teaser trailer for the music video of the EP's title single, "Mama" at Exo's concert showcase in Seoul, South Korea. On April 6, the company released the album jacket photos for both of Exo-K and Exo-M's albums. The EP was released on April 9, 2012, simultaneously in China, South Korea, and the international iTunes Store.

Both versions of the EP were a commercial success; Exo-K's version reached to number one on South Korea's Gaon Album Chart, number four on China's Sina Album Chart, and debuted at number eight on the Billboard World Albums Chart. Exo-M's version reached to number one on China's Sina Album Chart, number four on the Gaon Album Chart, and number twelve on the Billboard World Albums Chart. All three singles by Exo-M were charted in various Chinese music and video charts, with the EP's title single topping the charts after one day of release. The music videos for all three singles peaked at number one on Chinese streaming websites, while Exo-K's "Mama" reached number seven on YouTube's Global Chart.

Singles

"What is Love"

"What is Love" was released for digital download from the iTunes Store and other Korean and mainland Chinese online retailers on January 30, 2012. The Korean version is performed by D.O. and Baekhyun of subgroup Exo-K and the Mandarin version by Chen and Lu Han of Exo-M. The two music videos of the song were released on YouTube on the same day the song was made available for download. Each music video, though recorded in two different versions, featured all twelve members of Exo. The music videos consists of the combined video teasers that were previously released by the company.

"History"

"History" was digitally released on March 9, 2012, in both Korean and Mandarin. The Korean version is performed by subgroup Exo-K and the Mandarin version by Exo-M. The music videos of the song were released on YouTube on March 8, 2012, one day before the song was made available for download through iTunes and other Korean and mainland Chinese online retailers. Both music videos featured all twelve members of Exo dancing in a windy, rocky setting and a bright blue studio.

"History" debuted at number 27 on China's Sina New Singles Chart and ultimately reached to number six. On the Sina Hot Singles Chart, the song debuted at number 64 and peaked at number 14. In South Korea, "History" peaked at number 86.

Track listing

Credits adapted from Naver

Charts

Sales

Release history

Awards and nominations

References

1. "EXO to debut on April 8, 2012". facebook.com/smtown. April 3, 2012. Archived from the original on February 21, 2018. Retrieved April 3, 2012.
2. "EXO-K debuts on Inkigayo with "MAMA"". Allkpop. April 8, 2012. Archived from the original on April 10, 2012. Retrieved April 8, 2012.
3. "EXO-M avoids discussion about future, Chinese member Zhang Yixing returns to his hometown". Sina (in Chinese). 2012-04-26. Archived from the original on 2013-11-13. Retrieved 2012-04-30.
4. EXO to officially debut on April 9th with “MAMA”
5. "EXO's "MAMA" released". Allkpop. April 7, 2012. Archived from the original on May 11, 2012. Retrieved April 7, 2012.
6. ^ "World Albums". Billboard. Archived from the original on 2016-05-25. Retrieved 2012-04-21.
7. "[Gaon Album]" (in Korean). Gaon. Archived from the original on 2012-12-19. Retrieved 2012-04-21.
8. "EXO-K's Music Video Comes In Seventh on Youtube Chart". Mnet. 2012-04-09. Archived from the original on 2016-03-04. Retrieved 2012-04-13.
9. "EXO to release prologue single on January 30th". Allkpop. 2012-01-26. Archived from the original on 2012-02-29. Retrieved 2012-04-10.
10. ^ "Album Info Release". Archived from the original on 2013-02-24. Retrieved 2015-02-24.
11. "EXO-K and EXO-M to release second prologue single, "History"!". Allkpop. 2012-03-06. Archived from the original on 2012-04-11. Retrieved 2012-04-12.
12. "Sina Hot Singles Chart" (in Chinese). Sina.com. Archived from the original on 2013-12-06. Retrieved 2012-04-11.

• 2012 debut EPs
• Exo EPs
• Korean-language EPs
• SM Entertainment EPs
• KMP Holdings EPs
• EMI Records EPs
• Albums produced by Lee Soo-man