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| Industry | Web Analytics Market Research Online Optimization Web Marketing |
|---|---|
| Founded | 1999 |
| Headquarters | Aliso Viejo, California, United States |
| Key people | Phil Vizzaccaro (Founder and CEO) Vincent Vizzaccaro, Exec. VP of Marketing and Strategic Relationships Matt Hopkins, Exec. VP of Sales and Business Development Edward Gluzman, VP, Eng |
| Products | HitsLink Web Analytics NetMarketShare SurveyWare SearchTerms.com SharePost Bookmarking Managed DNS 1stWarning site monitoring |
| Website | Net Applications |
Net Applications is a web analytics firm. The company is commonly known in the web browser development and technology news communities for its global market share statistics.
History
Since 1999, Net Applications is a source of applications for webmasters and eMarketers. Headquartered in Aliso Viejo, California, Net Applications distributes its services through over 7,000 partners and affiliates.
Criticism
The statistics released by the company routinely place operating systems sold by Microsoft (Windows) and Apple (Mac OS X) with a high market share in the desktop computer category (through 2013). Vincent Vizzaccaro (EVP – Marketing and Strategic Alliances, Net Applications, 2002–present) has stated that Microsoft and Apple are among the company's clients. The company has also admitted that their statistics are skewed.
References
- "Vincent Vizzaccaro LinkedIn Profile". LinkedIn.com. 2009-02-09. Retrieved 2013-10-09.
- "Safari market share tops 7%, but tracking firm admits data is skewed". The Industry Standard (via The Internet Archive). 2008-12-02. Archived from the original on December 5, 2008. Retrieved 2013-10-09.
External links
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