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The Agriculture and Horticulture Development Board (AHDB) is a levy board funded by farmers and growers and some other parts of the supply chain. It aims to enhance farm business efficiency and competitiveness in the areas of: pork, beef and lamb production in England; dairy, potatoes and horticulture in Great Britain; and cereals and oilseeds in the United Kingdom. It undertakes research and development and farm-level knowledge transfer activity, provides essential market information to improve supply chain transparency and undertakes marketing promotion activities to help stimulate demand and to develop export markets. These are activities which most individual farm businesses could not afford to do themselves.

History

It was formed on 1 April 2008, from five previous organisations which were similarly levy-funded, which were the British Potato Council; the Home-Grown Cereals Authority; the Horticultural Development Council; the Meat and Livestock Commission; and the Milk Development Council.

It was created using powers granted under the Natural Environment and Rural Communities Act 2006.

Function

Its statutory purpose is to improve UK farm business efficiency and competitiveness. This is defined as:

(a) increasing efficiency or productivity in the industry;
(b) improving marketing in the industry;
(c) improving or developing services that the industry provides or could provide to the community; and

(d) improving the ways in which the industry contributes to sustainable development.

Structure

It is structured with six operating divisions representing the commodity sectors covered by its statutory remit:

• pork in England
• dairy (milk) in Great Britain
• beef and lamb in England
• horticulture in Great Britain
• cereals and oilseeds in the United Kingdom
• Potato Council - potatoes in Great Britain

Funding

Farmers, growers and others in the food supply chain pay a statutory levy and in return receive services that they might not otherwise be able to afford to invest in, like research and development, market intelligence information and trade development and marketing. The levy rate is recommended by advisory boards composed of levy payers and agreed by the AHDB Board and by UK Ministers.

2024 advertising campaign

In 2024, the AHDB ran an advertising campaign called "Let's Eat Balanced", encouraging the consumption of meat and milk. Objections were raised to the campaign by medical groups and other campaigners, stating that this went counter to evidence-based standards for healthy eating.

See also

• Quality Meat Scotland
• Meat Promotion Wales
• Livestock & Meat Commission for Northern Ireland

References

1. "UK Ministers Appoint Nicholas Saphir as New Chair". Agriculture and Horticulture Development Board. 11 March 2020. Retrieved 6 July 2020.
2. Section 17, The Agriculture and Horticulture Development Board Order 2008
3. The Agriculture and Horticulture Development Board Order 2008
4. Section 3, The Agriculture and Horticulture Development Board Order 2008
5. "Pork". Agriculture and Horticulture Development Board. Retrieved 11 October 2017.
6. "Dairy". Agriculture and Horticulture Development Board. Retrieved 11 October 2017.
7. "Beef and Lamb". Agriculture and Horticulture Development Board. Retrieved 11 October 2017.
8. "Horticulture". Agriculture and Horticulture Development Board. Retrieved 11 October 2017.
9. "Cereals & Oilseed". Agriculture and Horticulture Development Board. Retrieved 11 October 2017.
10. "Potatoes". Agriculture and Horticulture Development Board. Retrieved 11 October 2017.
11. Dalton, Jane (7 June 2024). "Doctors call on government to drop 'misleading' meat and dairy campaign". The Independent. Retrieved 8 June 2024.
12. Lysaght, Liam (8 February 2024). "Retailers shoot themselves in the foot supporting AHDB meat campaign". The Grocer. Retrieved 8 June 2024.

External links

• Official website

• Organizations established in 2008
• Organisations based in Warwickshire
• Agricultural organisations based in the United Kingdom
• Agricultural marketing organizations
• Department for Environment, Food and Rural Affairs
• Non-departmental public bodies of the United Kingdom government
• 2008 establishments in the United Kingdom