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How Bizarre
Studio album by OMC
Released	27 September 1996
Recorded	1995–1996
Genre	Electronic rock hip hop pop
Length	50:29
Label	Huh! Records PolyGram Mercury Records
Producer	Alan Jansson
Singles from How Bizarre
"How Bizarre" Released: 15 December 1995 "Right On" Released: 1996 "On the Run" Released: 18 January 1997 "Land of Plenty" Released: 1997

How Bizarre is the only album by the New Zealand musical group OMC, released in 1996. It was first released on 27 September under the Huh! recording label, issued by PolyGram New Zealand, and manufactured and marketed by Mercury Records on 25 February 1997 in the United States. The album garnered a surprised, but generally positive reaction from critics; it was considered so bold and unique that it could not be compared to anything, and journalists struggled to classify it as one thing or another. How Bizarre reached number 5 in its native New Zealand and number 40 on the Billboard 200, spawning four singles: the title track, "Right On", "On the Run" and "Land of Plenty". It was also certified Gold by the Recording Industry Association of America (RIAA), denoting sales of over 500,000 copies in that country, becoming the best-selling Urban Pasifika album.

How Bizarre was reissued globally on vinyl for the first time on April 16, 2021, remastered by Alan Jansson.

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic
Christgau's Consumer Guide
Mojo	4/5
Music Week
Q	4/5
Spin	8/10

Critical reception was mixed to positive. Chuck Eddy, writing for Spin, praised the overall musicianship throughout the album, highlighting the update to the "angelic-melancholy-through-odd-instrumentation aesthetic" pioneered by Flying Nun Records, and Fuemana's vocal performance resembling that of Billy Ocean and R. B. Greaves. Eddy said OMC crafted a genre hybrid that mixes Beck from 1996, reggae from 1971 and recent pop music that "dour mid-'90s U.S. radio might not know what to do with it." Thom Owens of AllMusic called the record "an intriguing fusion of worldbeat rhythms and urban soul that never manages to catch fire, despite several strong grooves and soulful fusions." Robert Christgau cited the title track and "On the Run" as "choice cuts", indicating good songs on "an album that isn't worth your time or money.". Both Q Magazine and Mojo magazine gave the album four out of five stars and it was named Album of the Year by publications in Japan and the Philippines.

Track listing

All tracks are written by Pauly Fuemana and Alan Jansson, except where noted

• Track 11 was only on the second release of this album, issued in September 1997 in the US only.

Personnel

Adapted from the album's liner notes.

Charts and certifications

References

1. "Pauly Fuemana: The whole Bizarre story". The New Zealand Herald. NZME. 22 August 2015. Retrieved 26 June 2018.
2. "How Bizarre reissue at Discogs". Discogs.
3. ^ Owens, Thom. "How Bizarre - OMC". AllMusic. Archived from the original on 21 May 2023. Retrieved 25 June 2011.
4. ^ Christgau, Robert (15 October 2000). "OMC: How Bizarre". Christgau's Consumer Guide: Albums of the '90s. Macmillan Publishing. ISBN 9780312245603. Retrieved 17 May 2018.
5. ^ Grigg, Simon (2015). How Bizarre: Pauly Fuemana and the Song That Stormed the World. Awa Press.
6. "Reviews: Albums" (PDF). Music Week. 12 October 1996. p. 26. Retrieved 6 September 2021.
7. ^ Eddy, Chuck (March 1997). "OMC: How Bizarre". Spin. SPIN Media LLC. pp. 104–5. Retrieved 17 May 2018.
8. Christgau, Robert. "Key to Icons". RobertChristgau.com. Retrieved 29 October 2018.
9. How Bizarre (liner notes). OMC. Huh!. PolyGram. 1996. 314 533 435-2.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
10. "Offiziellecharts.de – OMC – How Bizarre" (in German). GfK Entertainment Charts.
11. "Charts.nz – OMC – How Bizarre". Hung Medien.
12. "Swisscharts.com – OMC – How Bizarre". Hung Medien.
13. "OMC Chart History (Billboard 200)". Billboard.
14. "Top Billboard 200 Albums – Year-End 1997". Billboard. Retrieved 27 August 2021.
15. "American album certifications – OMC – How Bizarre". Recording Industry Association of America.

• 1996 albums
• OMC (band) albums
• PolyGram albums
• Mercury Records albums