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Howard Lerman (born February 27, 1980) is an entrepreneur. Lerman was the CEO of Yext, a technology startup and Software as a Service company he co-founded that provides businesses with a way to update business information, including addresses and phone numbers, to multiple channels, such as landing pages, listings, and social pages, from a single source, the Yext Knowledge Engine. Lerman also launched Confide, an iOS app which allows professionals to send one another messages that are untraceable, operating similarly to Snapchat, but for the business world.

Early life

Lerman grew up in Vienna, Virginia and graduated from Thomas Jefferson High School for Science and Technology, a magnet school with various amenities such as a $1 million supercomputer, located in Fairfax County, in 1998. In the days before the Internet, Lerman rigged a phone line to his computer to allow him to chat online with others who had done the same, including fellow hacker and future entrepreneur, Sean Parker.

In 2002, Lerman graduated from Duke University, where he studied history.

Career

JustATip.com

In 2000, his sophomore year at Duke University, Lerman and two former high school classmates, Tom Dixon and Sean MacIsaac launched JustATip.com, a humorous website that allowed users to e-mail friends “tips” anonymously. Jon Stewart used the site on The Daily Show, resulting in a large increase in website traffic. In 2001, Lerman and his partners sold JustATip.com to Traffix, a publicly traded online marketer, for $150,000.

Intwine

Lerman, Dixon, and MacIsaac next founded Intwine, a consulting firm with a specialization in Microsoft’s .NET programming language. In 2005, after growing the company and reaching $5 million in sales, Lerman sold Intwine to Daltran Media for $7 million.

GymTicket.com

After seeing a salesman trying to attract new customers to a gym with a “Wheel of Savings”, Lerman came up with the idea for GymTicket.com, a lead generation service that directed people to gyms in their area. Within a year, GymTicket.com had over 3,000 gyms across the country signed up.

Lerman and his team expanded their business to include nine additional categories, including LocalVets.com and TVRepairman.com. As the group considered itself to be the "next Yellow Pages", they condensed this designation to create the company name, "Yext".

Yext

Yext's early technology model focused on the lead-generation service, which recorded customer phone calls and then charged clients based on keywords used in conversations. But while working with clients to strategize on further developing their online presence, Lerman and his colleagues recognized a consistent challenge: companies had trouble keeping tabs on all of their different online listings, and usually only noticed a problem existed when a customer complained about outdated addresses or business hours. Lerman realized that businesses would pay to get all of their online information updated for them, and he created a small company within Yext to focus on updating business listings. They developed cloud software known as "Powerlistings", which was launched in January 2011 and it was an immediate hit.

Lerman decided to focus on this business listing model, and spun out the pay-per-call business as a separate company called Felix. He then sold Felix to IAC’s CityGrid Media for $30 million in April 2012. All proceeds from the sale were reinvested to fund Yext's new Powerlistings product, now called Yext Listings. Yext's Knowledge Engine now offers a suite of products, expanding the company's services beyond simply business listings.

Forbes magazine featured Yext as one of America’s Top 25 Most Promising Companies of 2014 and 2015. Yext has been recognized as one of America's fastest-growing companies by the Inc. 5000 in 2015 and 2016, and as one of Fortune's Best Places to Work in 2014, 2015 and 2016.

Lerman stepped down as Yext's CEO in March 2022.

Confide

Lerman is the Co-Founder and Chairman of Confide with former AOL executive Jon Brod. The Confide app, which provides corporate users with the means to deliver untraceable messages, was released on January 8, 2014.

Roam

Lerman is the founder, CEO, and Chairman of Roam, a platform which bills itself as a “cloud HQ” for distributed, remote companies.

Personal life

Lerman lives in Miami Beach, Florida with his wife, Wendy.

References

1. Roof, Katie. "Yext sees $88.8 million revenue, 48% growth for location data". TechCrunch. Archived from the original on 2016-09-24. Retrieved 2017-03-07.
2. ^ "Products | Control the Knowledge About Your Business - Yext". Yext. Archived from the original on 2017-03-05. Retrieved 2017-03-07.
3. ^ Confide Creators Hope to Eliminate Permanent Digital Record Archived 2014-04-16 at the Wayback Machine, Fox Business. January 9, 2014. Retrieved April 9, 2014.
4. The App That Could've Prevented Chris Christie's Traffic Scandal Archived 2014-04-16 at the Wayback Machine, "CNN Money". January 8, 2014. Retrieved April 15, 2014.
5. There's A New App That Lets People Send Self Destructing Messages. It Wants To Be Snapchat For Professionals Archived 2014-03-20 at the Wayback Machine, Business Insider. January 8, 2014. Retrieved March 18, 2014.
6. ^ Yext's Winding Seven-Year Journey Began With Al Sharpton... In Spandex Archived 2022-12-06 at the Wayback Machine, Forbes. December 16, 2013. Retrieved March 18, 2014.
7. "O'Reilly Where Conference, Howard Lerman speaker bio". Archived from the original on 2014-04-18. Retrieved 2014-03-18.
8. "Yext Knowledge Manager | Manage Every Fact About Your Brand - Yext". Yext. Archived from the original on 2017-03-08. Retrieved 2017-03-07.
9. Flamm, Matthew. "The Yext big thing". Crain's New York Business. Archived from the original on 2017-04-17. Retrieved 2017-03-07.
10. "Yext Listings | Update Local Listings & Get Found Everywhere - Yext". Yext. Archived from the original on 2017-03-08. Retrieved 2017-03-07.
11. America's Most Promising Companies: The Top 25 Of 2014 Archived 2022-05-26 at the Wayback Machine, Forbes. January 22, 2014. Retrieved March 18, 2014.
12. "Yext on the Forbes America's Most Promising Companies List". Forbes. Archived from the original on 2017-03-08. Retrieved 2017-03-07.
13. "Yext: Number 839 on the 2016 Inc. 5000". Inc.com. Archived from the original on 2017-07-30. Retrieved 2017-03-07.
14. "50 Best Small and Medium Workplaces". Fortune. 2015-10-21. Archived from the original on 2017-03-08. Retrieved 2017-03-07.
15. "Yext". Fortune. 2016-10-12. Archived from the original on 2017-03-08. Retrieved 2017-03-07.
16. "Yext". reviews.greatplacetowork.com. Archived from the original on 2017-03-08. Retrieved 2017-03-07.
17. "Yext Announces Leadership Transition". Yext. 2022-03-08.
18. Confide, a Snapchat for the Corner Office Archived 2014-02-23 at the Wayback Machine, Bloomberg Businessweek. January 8, 2014. Retrieved March 18, 2004.
19. Wiggers, Kyle (2 November 2022). "Former Yext CEO launches Roam to provide a virtual HQ for distributed teams". TechCrunch. Archived from the original on 26 November 2022. Retrieved 19 February 2023.

• 1980 births
• American business executives
• Living people
• Thomas Jefferson High School for Science and Technology alumni