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I Am
Digital cover
EP by (G)I-dle
Released	May 2, 2018 (2018-05-02)
Recorded	2018
Genre	Tropical house hip hop R&B
Length	21:14
Language	Korean English
Label	Cube Entertainment
(G)I-dle chronology
''I Am'' (2018) I Made (2019)
Singles from I Am
"Latata" Released: May 2, 2018

I Am (stylized in sentence case) is the debut extended play by South Korean girl group (G)I-dle. The album was released digitally on May 2, 2018, and physically on May 3, 2018, by Cube Entertainment. The album contains six tracks including the lead single, "Latata", which was composed by Big Sancho and member Soyeon, and is a blend of several different genres.

Background and release

On April 5, 2018, Cube Entertainment revealed the name of their upcoming girl group, (G)I-dle. The agency revealed the group's lineup by pairs of members: Miyeon and Yuqi, Shuhua and Soojin, Soyeon and Minnie on April 8, April 10 and April 12, respectively. On April 18, Cube Entertainment announced via SNS that the group would debut with the mini-album I Am on May 2 of the same year. The following day, a debut schedule was released. Concept images featuring each of the members were released from April 23–24.

On April 26, the group unveiled the track listing of the EP, with "Latata" revealed as the lead single. On April 29, an audio snippet video was released, showcasing a short teaser of every song on the album. On April 30, six individual music video teasers for "Latata" were released, as well as a group teaser.

Soyeon described the album I Am as "an album containing six different personalities." She continued, “I wrote the lyrics for the title song "Latata" while thinking about each member."

Promotion

(G)I-dle held a live showcase at the Blue Square iMarket Hall on May 2, where they performed "Latata" along with "Maze".

The group started promoting their title track "Latata" on May 3. They first performed the lead single on Mnet's M Countdown, followed by performances on KBS' Music Bank, MBC's Show! Music Core and SBS's Inkigayo. They received their first-ever music show win since debut on May 22, 2018 on SBS MTV's The Show. Two days later, on May 24, the group received their second music show win for "Latata" on M Countdown.

Commercial performance

I Am debuted and peaked at number thirteen on the Gaon Album Chart issued on April 29, 2018. The album also debuted at number seven and has since peaked at number five on Billboard's World Albums issued on May 9, 2018. The EP has sold 1,000 copies in America as of August 2018.

The album placed at number 13 on Gaon for the month of May 2018, with 15,288 copies sold. The album has sold over 21,916 physical copies as of July 2018.

I Am ranks No. 11 on Billboard's Best K-pop Album of 2018.

In April, 2020, I Am achieved 34,000 album-equivalent units, making it (G)I-dle's biggest-selling album in the United States.

Track listing

Charts

Certifications and sales

Release history

References

1. "I Am". Twitter. Cube Entertainment. April 23, 2018. Retrieved April 23, 2018.
2. "큐브 새 걸그룹 '(여자)아이들' 공식 로고 공개! 전소연 포함 상반기 데뷔 목표". eNews (in Korean). April 5, 2018. Archived from the original on April 7, 2018. Retrieved October 13, 2019.
3. "Update: Cube Entertainment's New Girl Group Reveals Full Lineup Including Jeon Soyeon". Soompi. Retrieved 8 April 2018.
4. "(여자)아이들 1st mini album [I am] 2018.05.02 18:00 (KST) Coming soon 🔮". Twitter. Retrieved 18 April 2018.
5. "(여자)아이들 1st mini album [I am] Scheduler 🔮 2018.05.02 18:00 (KST)". Twitter. Retrieved 19 April 2018.
6. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 1 #MIYEON". Twitter. Retrieved 23 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 1 #MINNIE". Twitter. Retrieved 23 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 1 #SOOJIN". Twitter. Retrieved 23 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 1 #SOYEON". Twitter. Retrieved 23 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 1 #YUQI". Twitter. Retrieved 23 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 1 #SHUHUA". Twitter. Retrieved 23 April 2018.
7. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 2 #MIYEON". Twitter. Retrieved 24 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 2 #MINNIE". Twitter. Retrieved 24 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 2 #SOOJIN". Twitter. Retrieved 24 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 2 #SOYEON". Twitter. Retrieved 24 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 2 #YUQI". Twitter. Retrieved 24 April 2018. "(G)I-DLE 1st mini album [I am] 🔮 Concept image 2 #SHUHUA". Twitter. Retrieved 24 April 2018.
8. "(여자)아이들 1st mini album [I am] 🔮 Track list 2018.05.02 18:00 (KST)". Twitter. Retrieved 26 April 2018.
9. "[📽] 1st mini album "I am" Audio snippet 2018.05.02 18:00 (KST)". Twitter. Retrieved April 29, 2018.
10. "(여자)아이들((G)I-DLE) - 'LATATA' : 미연(MIYEON) Teaser". (G)I-DLE (여자)아이들 (Official YouTube Channel). YouTube. 30 April 2018. Retrieved 30 April 2018. "(여자)아이들((G)I-DLE) - 'LATATA' : 민니(MINNIE) Teaser". (G)I-DLE (여자)아이들 (Official YouTube Channel). YouTube. 30 April 2018. Retrieved 30 April 2018. "(여자)아이들((G)I-DLE) - 'LATATA' : 수진(SOOJIN) Teaser". (G)I-DLE (여자)아이들 (Official YouTube Channel). YouTube. 30 April 2018. Retrieved 30 April 2018. "(여자)아이들((G)I-DLE) - 'LATATA' : 소연(SOYEON) Teaser". (G)I-DLE (여자)아이들 (Official YouTube Channel). YouTube. 30 April 2018. Retrieved 30 April 2018. "(여자)아이들((G)I-DLE) - 'LATATA' : 우기(YUQI) Teaser". (G)I-DLE (여자)아이들 (Official YouTube Channel). YouTube. 30 April 2018. Retrieved 30 April 2018. "(여자)아이들((G)I-DLE) - 'LATATA' : 슈화(SHUHUA) Teaser". (G)I-DLE (여자)아이들 (Official YouTube Channel). YouTube. 30 April 2018. Retrieved 30 April 2018.
11. "(여자)아이들((G)I-DLE) - 'LATATA' M/V teaser". (G)I-DLE (여자)아이들 (Official YouTube Channel). YouTube. 30 April 2018. Retrieved 30 April 2018.
12. ""걸크러쉬 카리스마"..(여자)아이들, 6人6色 매력 화보". eNews. 2018-06-25. Archived from the original on 2021-05-04. Retrieved 2019-10-13.
13. "[포토] (여자)아이들 슈화 '만화 미모'". Sports Chosun (in Korean). May 2, 2018.
14. "'엠카운트다운' 여자친구·아이즈·헤일로·(여자)아이들 등 무대 준비". Asia Today (in Korean). May 3, 2018.
15. "'더쇼' (여자)아이들, 첫 1위 '눈물'..엔플라잉 컴백·NCT 제노X김용국 새 MC[종합]". OSEN (in Korean). May 22, 2018. Retrieved May 30, 2018.
16. "[종합] '엠카' (여자)아이들, 데뷔곡 '라타타'로 2관왕…무서운 신인" (in Korean). Retrieved May 30, 2018.
17. "2018년 18주차 Album Chart". Gaon Music Chart (in Korean). April 29 – May 10, 2018.
18. "World Albums: Top World Albums Chart". Billboard. May 19, 2018.
19. "(G)I-DLE Hit New Peak on World Digital Song Sales Chart With 'Hann (Alone)'". Billboard. Retrieved 2018-08-27.
20. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2018-08-27.
21. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2018-08-27.
22. "The 20 Best K-pop Albums of 2018: Critics' Picks". Billboard. 2018-12-17.
23. ^ "(G)I-DLE Hit New Peak on World Albums, Earn Best U.S. Sales Week With 'I Trust' EP". Billboard. Retrieved January 17, 2019.
24. "I Am". May 20–26, 2018.
25. "第23 週 統計時間：2018/6/1 - 2018/6/7". 5music (in Chinese). Five Music. Archived from the original on October 8, 2020. Retrieved November 29, 2019.
26. "I Am". Billboard. May 9, 2018.
27. "Gaon Album Chart – June 2018". Gaon Chart (in Korean). Retrieved November 23, 2019.
28. "Gaon Album Chart – February 2019". Gaon Chart (in Korean). Retrieved November 23, 2019.

External links

• "LATATA" music video on YouTube
• I Am playlist on YouTube

• 2018 debut EPs
• Cube Entertainment EPs
• (G)I-dle EPs
• Korean-language EPs
• Albums produced by Soyeon