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I Pronounce You

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1988 single by the Madness
"I Pronounce You"
Single by the Madness
from the album The Madness
Released7 March 1988 (1988-03-07)
Recorded1987
StudioLiquidator Studios (London)
GenrePop
Length4:38
LabelVirgin
Songwriter(s)
Producer(s)The Three Eyes
The Madness singles chronology
"I Pronounce You"
(1988) 		"What's That"
(1988)
Music video
"I Pronounce You" on YouTube

"I Pronounce You" is the debut single by English ska and pop band the Madness from their self-titled debut studio album The Madness. It was released as the lead single from the album on 7 March 1988 by Virgin Records. It was written by their saxophonist Lee Thompson and their co-lead vocalist Carl Smyth. The single features the non-album track "Patience" as the B-side, which is exclusive to this single.

The song was recorded at Liquidator Studios in London, while the mixing of the track was finished at The Townhouse, also in London.

Cover artwork

The single's sleeve was designed by Dave Gibbons and Rian Hughes. The cover features a drawing in a similar style to the album's cover - resembling a face.

Music and lyrics

The song's lyrics refer to a bride's feelings on the eve of her arranged marriage. In addition to his usual guitar, Chris Foreman plays the sitar and the instrumentation used in the song includes the tabla which gives the song a more Middle Eastern sound.

Chart performance

The single peaked at No. 44 in the UK, lasting on the charts for four weeks after originally debuting at No. 48.

Music video

A music video was made for the song. It features an appearance from John Hasler, the ex-Madness drummer and manager. When their guitarist Chris Foreman was asked about the music video in an interview for Guitarist & Scootering, he said "On the one video we've just done we tried to be serious, but Lee's got a Mohican haircut and in a bit of it we dyed his face red and things like that". It later appeared as part of the 1992 VHS compilation Divine Madness, which was later issued on DVD in 2002 and as a CD+DVD set in 2005. It is notably the band's only single to feature a music video.

Television appearances

The one and only TV appearance of the Madness performing this track was on Friday Night Live, a cult late night comedy show hosted by Ben Elton. The band also played the album track "Beat the Bride" on the show.

Critical reception

Upon its release, John Aizlewood of Number One considered "I Pronounce You" to be "well worth the wait" and rated it four out of five stars. He commented, "Suggs tries to sing, there's a tasteful sitar or 20, and they sound suitably mournful." Music & Media, who described it as "good stuff", felt that the "sound much the same" as Madness' previous work but added that the chorus is "very Beatles, circa Sgt. Pepper". Pete Paisley of Record Mirror considered it to be "a quite and gentle marriage song featuring sitars and flutes" and "almost a direct follow on from their 'Sweetest Girl' style". He added, "Not quite the comeback hoped for, but at least they're hatching plans again and intent on not remaining yesterday's men any longer."

Jack Barron of NME was critical of the song, noting that he "detested at first for its sitar pingings and almost formulaic approach". He added, "The picture this tune paints is one of horse carriages, blustery bridesmaids, gormless grooms, apoplectic parents all bent on a marriage made in Hell conducted by a deaf priest. If that sounds like a swell party this record doesn't." Chris Roberts of Melody Maker was also negative in his review, describing it as "nondescript" and "mundane".

Track listing

  • 7"
  1. "I Pronounce You" (Thompson/Smyth/West) - 4:38
  2. "Patience" (McPherson/Smyth) - 3:34
  • 12", CD
  1. "I Pronounce You" (Thompson/Smyth/West) - 4:38
  2. "4BF (Thompson) - 2:54
  3. "Patience" (McPherson/Smyth) - 4:40
  4. "11th Hour" (McPherson/Foreman) - 4:31

A Limited Edition box set was also released, featuring all four tracks on a 7-inch EP, and including an enamel badge and two postcards.

References

  1. Strickland, Andy (5 March 1988). "Index". Record Mirror. p. 2. ISSN 0144-5804.
  2. "Madness, The - I Pronounce You (vinyl) at Discogs". Discogs.com. Retrieved 2014-05-05.
  3. "I Pronounce You | Album Search | Official Charts". www.officialcharts.com. Archived from the original on 2014-12-05.
  4. "Chris Hunt | Chris Foreman of Madness interview".
  5. "Madness - Divine Madness at Discogs". Discogs.com. Retrieved 2014-05-05.
  6. Aizlewood, John (12 March 1988). "Singles". Number One. No. 247. p. 44.
  7. "Previews: Singles" (PDF). Music & Media. Vol. 5, no. 13. 26 March 1988. p. 21. Retrieved 16 December 2022 – via World Radio History.
  8. Paisley, Pete (12 March 1988). "Singles". Record Mirror. p. 13. ISSN 0144-5804.
  9. Barron, Jack (12 March 1988). "45". New Musical Express. p. 29.
  10. Roberts, Chris (12 March 1988). "Singles". Melody Maker. p. 36.

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