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"Into the Wild" is a break-through song by American indie rock recording artist LP. The song, which is best known for being featured in a Citibank commercial, was released as a single on May 21, 2012 through Warner Bros. Records. The song was also included on LP's third studio album, Forever for Now (2014).
Citibank commercial
In the end of 2011, "Into the Wild" was prominently used in a Citibank ThankYou Card national TV ad campaign, featuring rock climbers Katie Brown and Alex Honnold. The song received vast exposure in the commercial, as it had millions of plays on YouTube. Both the commercial and the lyrics to the song were a subject of discussion: "Viewers of the commercial are almost as curious about the lyrics to the song", said Jeanne Moos on CNN.
