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Naming the motto of the year in Iran is done by Ali Khamenei Supreme leader every new year in Nowrooz. The first instance began in 1999, where he selected the "title of year".

1990–1999

Supreme leader announces the title of the new year by messages broadcast on IRIB TV in new years eve.

• 1990: Emphasis on "Internal Transformation and Reform"
• 1991: Emphasis on "Bright Morning"
• 1992: Emphasis on "Strengthening Spirituality"
• 1993: Emphasis on "Social Justice"
• 1994: Emphasis on "Saving"
• 1995: Emphasis on "Work Ethics, Social Discipline, Economic order"
• 1996: Emphasis on the "Necessity of Avoiding waste and Preserving the Wealth and Public Resources of the Country"
• 1997: Emphasis on "Attention to Spirituality and Moral Virtues"
• 1998: Emphasis on "Saving and avoiding Al-Kabirah [fa] اسراف luxury(waste), contentment and standing on Islamic and revolutionary positions"
• 1999: Year of Imam Khomeini, in honor of 100 years since the birth of the founder of the Islamic Republic

2000–2009

• 2000: Year of Imam Ali
• 2001:National authority and job creation, (Name recommended by Mohammad Khatami then Iranian President)
• 2002: Greatness and Imam Hossein Pride
• 2003: Serve
• 2004: Year of Answering (Government ministries answered people's questions)
• 2005: National correlation and public cooperation
• 2006: Year of Great Prophet Mohammad (possibly named in relation to Jyllands-Posten Muhammad cartoons controversy)
• 2007: Year of National Unity and Islamic Coherence
• 2008: Innovation and flourishing (30 year anniversary of revolution)
• 2009: Moving toward reforming consumption

2010–2021

• 2010: Extra willing, extra work
• 2011: Economic jihad (name selected due to Iranian subsidy reform plan, and mounting international sanctions)
• 2012: National production and supporting Iranian capital and businesses
• 2013: Political and economic epic
• 2014: Economy and culture, through national will and jihadi management
• 2015: Government and people, Empathy and compassion
• 2016: Resisting economy: action and work
• 2017: Resisting economy: production – job creation
• 2018: Supporting Iranian products
• 2019: Production prosperity
• 2020: Jumping production
• 2021: Production, supports and barriers removing

References

Archived versions will not translate. Additional references or supply of translations needed.

1. "مرکز اسناد انقلاب اسلامی – بازخوانی پیام‌های نوروزی رهبر انقلاب". 2012-03-26. Archived from the original on 2012-03-26. Retrieved 2021-03-20.
2. "BBC Persian". www.bbc.com. Archived from the original on 2021-03-20. Retrieved 2021-03-20.
3. "Magiran | روزنامه رسالت (1386/08/05): اهمیت نامگذاری سال 1386 به عنوان سال اتحاد ملی و انسجام اسلامی". www.magiran.com. Retrieved 2021-03-20.
4. "پیام نوروزی به مناسبت آغاز سال ۱۳۹۳". farsi.khamenei.ir. Archived from the original on 2021-03-20. Retrieved 2021-03-20.
5. "رهبر ایران در پیام نوروزی خواستار 'همدلی و همزبانی' دولت و ملت شد". BBC News فارسی (in Persian). 2015-03-21. Archived from the original on 2021-03-20. Retrieved 2021-03-20.
6. "رهبر انقلاب با تبریک سال نو: شعار امسال "حمایت از کالای ایرانی" است". ایسنا (in Persian). 2018-03-20. Archived from the original on 2021-03-20. Retrieved 2021-03-20.
7. "پیام نوروزی به مناسبت آغاز سال ۱۳۹۸". farsi.khamenei.ir. Archived from the original on 2021-03-20. Retrieved 2021-03-20.
8. "پیام نوروزی به مناسبت آغاز سال ۱۳۹۹". farsi.khamenei.ir. Archived from the original on 2021-03-20. Retrieved 2021-03-20.
9. "رهبر انقلاب ۱۴۰۰ را سال "تولید؛ پشتیبانی‌ها، مانع‌زدایی‌ها" نامگذاری کردند". ایسنا (in Persian). 2021-03-20. Archived from the original on 2021-03-20. Retrieved 2021-03-20.

v t e Ali Khamenei
Politics	Ahl Al-Bayt World Assembly Assassination attempt October 1981 Iranian presidential election 1985 Iranian presidential election Supreme Leader of Iran Statement of 14 Political Activists Executive Order 13876 Mahsa Amini protests
Policies	Fatwa against nuclear weapons Islamic clerics in politics Iran Slogan of the Year Second Phase of the Revolution Sex segregation Anti-Zionism 8-Article Command to the Chiefs of Branches
Books and messages	A 250 Years Old Person An Outline of Islamic Thought in the Quran Four main books of Biographical-Evaluation Ghena Palestine Ruhe-Tawhid, Nafye Obudiate GheireKhoda Sharh-e Esm Fatwa against insulting revered Sunni figures To the Youth in Europe and North America To the Youth in Western Countries
Family	Mansoureh Khojasteh Bagherzadeh (wife) Mostafa (son) Mojtaba (son) Masoud (son) Javad (father) Mohammad (brother) Hadi (brother) Badri (sister) Ali Tehrani (brother-in-law) Farideh Moradkhani (niece) Mahmoud Moradkhani (nephew) Co-fathers-in-law: Azizollah Khoshvaght Gholam-Ali Haddad-Adel Mohsen Kharazi Mohammad Mohammadi Golpayegani
Category

• 1990 establishments in Iran
• Nowruz
• Ali Khamenei