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The color or name comes from the French word cerise, meaning "cherry".
According to the Oxford English Dictionary, the first recorded use of cerise as a color name in English was in The Times of November 30, 1858. This date of 1858 as the date of first use of the color name is also mentioned in the 1930 book A Dictionary of Color. However, it was used at least as early as 1845 in a book of crochet patterns.
In the 1950s, a popular brand of colored pencils, Venus Paradise, had a colored pencil called Hollywood cerise which was this color. Before being renamed Hollywood cerise in the 1940s, the color had been known, since its inception in 1922, simply as Hollywood.
The color name irresistible first came into use in the Plochere Color System, a color system formulated in 1948 that is widely used by interior designers.
The color displayed in the color box above matches the color called cerise in the 1930 book by Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill; the color cerise is displayed on Page 31, Plate 4, Color Sample J6.
The color displayed in the color box above matches the color called Hollywood in the 1930 book by Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill; the color Hollywood is displayed on page 33, Plate 5, Color Sample K5.
This color matches the color called Hollywood Cerise in the Venus Paradise colored pencil set, widely sold during the 1950s.
Maerz and Paul, A Dictionary of Color New York:1930--McGraw-Hill See Hollywood in Index, Page 196 and Color Sample of Hollywood, Page 33, Plate 5, Color Sample K5