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| Industry | Entertainment | ||||||||||||
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| Years active | 2011–present | ||||||||||||
| Genre | Gaming | ||||||||||||
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Last updated: February 9, 2024 | |||||||||||||
| Website | krew | ||||||||||||
Krew (stylized in all caps) is a group of YouTubers from Canada, best known for their gaming videos. The group consists of Kat La (Funneh), Betty La (Rainbow), Kimberly "Kim" La (Gold), Wenny La (Lunar), and Allen La (Draco), all of whom are siblings. They have a total of 7 YouTube channels (ItsFunneh, GoldenGlare, DraconiteDragon, Lunar Eclispe, PaintingRainbows, KREW, and KREW WORLD), with ItsFunneh being the main channel. Although the channel ItsFunneh is named after Funneh, it is a group channel for all of Krew.
ItsFunneh currently has over 11 million subscribers and over 12.94 billion views from over 2,600 videos. It was the most-viewed Canadian gaming channel in 2020 and 5th overall. Combined, all their channels have over 17.6 million subscribers and over 13.8 billion views. ItsFunneh has been nominated for multiple Bloxy Awards (one of which was won), a Shorty Award, and two Roblox Innovation Awards (one of which was won).
Krew's content mainly consists of gaming videos (mainly games such as Roblox, Minecraft, and others), with all 5 siblings playing the same game. They also occasionally post vlogs.
Early life
All five siblings were born in Alberta, Canada, to Vietnamese-Chinese parents. Rainbow is the eldest sibling and was born on September 10, 1992. Gold is the second eldest sibling and was born on September 29, 1993. Funneh is the middle sibling who was born on October 31, 1995, on Halloween. She described herself as a quiet person during her childhood. During her elementary years, she aspired to become an artist as she loved drawing, with an additional passion for gaming. During middle school, she would also record her funny skits with an old digital camera that her parents gave to her, realizing the passion she acquired for pursuing creative filmmaking. She graduated from high school in 2013 and decided to pursue in digital media. Lunar is the second youngest sibling and was born on February 28, 1997. Draco is the youngest sibling and was born on May 12, 1998. Before making YouTube content, the Krew helped their parents run a Vietnamese restaurant in Edmonton during their adolescence. Apart from working for their parents, Rainbow worked as a cytotechnologist and Gold worked as an barista at Starbucks with an additional job as an accounting clerk to her college that she studied. Sometimes they didn't have enough money to pay their bills, so as an "escape from reality," they would use tip money from the restaurant to buy video games.
YouTube career
2011-2013: Early beginnings
On September 1, 2011, Gold and Funneh started their own YouTube channels under the pseudonyms "GoldenGlare" and "ItsFunneh", where the latter explained the origin of the name "ItsFunneh" during their first Q&A video: "So, the funny part comes from me. Growing up I was pretty much a humorous person and we also live in Canada so then I thought putting like the 'Eh' at the end of 'ItsFunneh' would make it hilarious and now that's how the YouTube channel was created and all of my gamertags." Gold explained that the name "GoldenGlare" came from her fascination with gold, heroes and Marvel and thought if there was a hero that emits laser beams from their eyes. The first video that Funneh posted was Black Ops Ranger match which has since been changed to a private video. Their first few videos had no commentary as the two were shy at the time. Later on, their other siblings gradually began making appearances in videos. Draco explained that "DraconiteDragon" came from his fascination with dragons (Draco: Greco-Latin word for dragon). Rainbow came up with "PaintingRainbows" as she liked rainbows and according to her, it symbolises bringing happiness to others. Lunar came up with "LunarEclipse" because of her like of lunar eclipses but accidentally misspelled it as "LunarEclispe".
2013-present: YouTube success
In 2013, the channel started becoming more active. At this time, Krew started releasing comedic Minecraft videos. This is when they started gaining popularity. They still worked at the family business until the YouTube channel started making more money than the family business could, at which point they started doing YouTube as a full-time job. They also started going to conventions to meet their fans.
In 2020, ItsFunneh was the most viewed Canadian gaming channel, and 5th among all countries. In the same year, Krew was signed by Creative Artists Agency (CAA).
Currently, Krew mostly uploads Roblox videos. They also upload videos about other games (including Minecraft and Fortnite) and occasionally vlogs.
Video production
Each of the siblings has different roles in video production. Rainbow "deals with the business arrangements", Draco cuts footage that should not be included, Gold does video and sound editing, Funneh does the final edits on the video when it is close to completion, and Lunar does the art for the video thumbnails and watch the video for any mistakes.
Games
There are two games featuring Krew in them: Krew Eats, and Krew Merge Pets. Both are mobile games for iOS and Android. Both Krew Eats and Krew Merge Pets are published by BBTV.
Awards and nominations
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2018 | Shorty | Gaming | Nominated | |
| 2019 | Bloxy | Best Comedic Video | Won | |
| Favorite Livestreamer | Nominated | |||
| 2020 | Bloxy | Roblox Video of the Year | Nominated | |
| Best Video Content Creator | Nominated | |||
| 2021 | Bloxy | Best Video Content Creator | Nominated | |
| 2022 | Roblox Innovation Awards | Video Star of the Year | Nominated | |
| Video Star Video of the Year | Won | |||
| 2024 | Roblox Innovation Awards | Best Video Star Video | Nominated |
Notes
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Subscribers, broken down by channel:
11 million (ItsFunneh)
1.49 million (GoldenGlare)
1.41 million (DraconiteDragon)
1.23 million (Lunar Eclipse)
1.21 million (PaintingRainbows)
1.23 million (KREW)
260 thousand (KREW WORLD) -
Views, broken down by channel:
13.50 billion (ItsFunneh)
125.96 million (GoldenGlare)
82.50 million (DraconiteDragon)
35.66 million (PaintingRainbows)
19.35 million (Lunar Eclipse)
31.72 million (KREW)
14.19 million (KREW WORLD)
References
- ^ Hannay, Chris (2020-12-22). "'Dream come true': Siblings turn YouTube channel into family business". The Globe and Mail. Retrieved 2023-09-14.
- ^ "ItsFunneh - YouTube". YouTube. Retrieved 2023-09-22.
- ^ "10th Annual Shorty Awards Finalists". Shorty Awards. Retrieved 2023-09-27.
- ^ The 6th Annual Bloxy Awards, 23 February 2019, retrieved 2023-09-18
- ^ 7th Annual Bloxy Awards Show, 31 March 2020, retrieved 2023-09-22
- ^ "8th Annual Bloxy Awards Show". YouTube. 2021-03-27. Archived from the original on 2023-10-08. Retrieved 2023-09-22.
- ^ Roblox Innovation Awards | RDC 2022, 10 September 2022, retrieved 2023-09-22
- ^ Beresford, Trilby (2020-03-13). "CAA Signs YouTube Gaming Group The Krew (Exclusive)". The Hollywood Reporter. Retrieved 2023-09-21.
- ^ Cheong, Charissa. "How 5 siblings went from working in their parents' restaurant to becoming Minecraft YouTube stars with 9 million subscribers — and helped their parents retire in the process". Insider. Retrieved 2023-09-14.
- "Gold on X:"ur not wrong! we're canadian vietnamese chinese 😁 one of our parents are chinese but grew up in vietnam and we're all born in canada 🥰"". Twitter. Retrieved January 23, 2024.
- "Rainbow on X:"Thank you for all your bday wishes KF. We also won an innovation award?! 🥹 Everything we do is always for you. I remember going through so many submissions for KREW reacts and crying because of everything you do for us. Anyways, love you. Here's some strawberry chocolate cake ❤️"". Twitter. Retrieved March 26, 2024.
- "Rainbow on X:"Happy happy birthday to Kimmmm ❤️"". Twitter. Retrieved March 26, 2024.
- ^ DRAW MY LIFE - ItsFunneh. ItsFunneh. August 12, 2017. Retrieved March 26, 2024 – via YouTube.
- "LunarEclispe on X:"thanks for meh birthday wishes & fan art! 💜"". Twitter. Retrieved March 26, 2024.
- "Draco on X:"It's me day 🎂🎉"". Twitter. Retrieved March 26, 2024.
- Matei, Adrienne (2023-06-02). "Meet the faces of gaming in Canada". The Globe and Mail. Retrieved 2023-09-22.
- ^ Our first ever QnA w/ KREW. ItsFunneh. April 29, 2018. Retrieved January 25, 2024 – via YouTube.
- ^ The KREW Roblox and Q&A - Everything You Ever Wanted To Know!. VidCon. August 14, 2020. Retrieved January 25, 2024 – via YouTube.
In the video, the Krew starts to explain about their pseudonyms from 10:55
- "KREW EATS". kreweats.com. Retrieved 2023-09-22.
- "Krew Merge Pets". www.krewmergepets.com. Retrieved 2023-11-09.
- meers, Whitney (2022-09-12). "Roblox Innovation Awards: Bloxburg, Flamingo win key categories". PCGamesN. Retrieved 2023-09-17.