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Izzy
Mascot of the 1996 Summer Olympics (Atlanta)
Creator	John Ryan
Significance	Named after the short term for Whatizit ("What is it?"), an alien

Izzy was the official mascot of the Atlanta 1996 Summer Olympics and was initially named Whatizit ("What is it?") at its introduction at the closing ceremony of the 1992 Summer Olympics in Barcelona. The animated character with the ability to morph into different forms was a departure from the Olympic convention in that it did not represent a nationally significant animal or human figure. It was the first computer-generated mascot in Olympic history.

History

Conception and introduction at the 1992 Barcelona Olympics

In 1991, the Atlanta Committee for the Olympic Games (ACOG) began a search for a mascot with a competition of twenty design firms as well as suggestions from the general public. In the end, ACOG received a total of ten submissions. Many of the proposed mascots resembled flames or phoenixes. One was based off a peanut, while another was inspired by one of Zoo Atlanta's gorillas. The selection, Whatizit, was designed by John Ryan, senior animation director of Atlanta-based design firm DESIGNefx. Whatizit originally appeared as a blue, tear-shaped "blob" with rings around his eyes and tail. He wore high-top sneakers and had star-shaped pupils. His arms and legs were also short with a toothy grin showing both rows of teeth. He was later modified to have longer limbs to give a more athletic look.

In addition to renaming him "Izzy", several changes were made to the mascot's appearance including losing the bottom row of teeth, making the tongue visible, and making the limbs longer, skinnier, and more athletic. Izzy also became shorter and grew a nose. At one point during the process, he had stars emanating from his tail. The design team also briefly considered having Izzy wear his shoes backwards, as a nod to the contemporary fashion of wearing baseball caps backwards.

Izzy's Quest for Olympic Gold

ACOG commissioned an animated television special entitled "Izzy's Quest For Olympic Gold" to promote Izzy and expand his backstory. Produced by Film Roman, the special debuted on TNT on August 12, 1995. Long considered to be lost media, a VHS recording was discovered and uploaded to YouTube in December 2020.

Plot

A torchbearer runs through Olympia all the way to Atlanta to light the Olympic cauldron. The flame is revealed to contain an alternate universe known as the Torch World. Torch World, described as being above the stadium/games, depicts rolling hills, mountains, columns, and other terrain that appears similar to depictions of Ancient Greece. The Torch World citizens can be seen performing every day activities in an Olympic fashion, such as hanging clothing with a bow and arrow.

As Izzy plays basketball in his bedroom, we see Izzy’s morphing powers as he turns into the ball, launching himself into the net. George (Izzy's father) scolds him by advising that Torch World citizens do not compete in the Olympic Games. Izzy brushes off his father and remarks to himself that he will try out for the games anyway. He eventually runs into Martin and Spartin, other Torch World creatures that challenge him to a race to the town center. Izzy sprints past them, exemplifying Olympic events such as racing, long jumping, and kayaking to save Spartin from drowning.

Izzy makes his way to the Tribunal of Elders and is given thanks for saving Spartin, the son of one of the elders. Instead of a reward, Izzy asks if he can go down to Earth to try out for the Olympic Games. The elders inform him that the only way he can go down to Earth to compete is if he obtains the five Olympic rings, symbolizing Perseverance, Integrity, Sportsmanship, Excellence, and Brotherhood. Izzy announces confidently to the elders that he will accomplish this goal, and by doing so immediately earns the Ring of Perseverance. Izzy begins his quest.

To seek help, Izzy heads to the home of Coriba, an experienced athlete who was at the very first Olympic games (her name a tribute to Coroebus of Elis, the first recorded winner of the Olympics; in-story, we're never told whether the Coriba character competed). In discussing his favorite sports, Izzy turns into a soccer ball to which Coriba tells Izzy that he has a gift.

The next day, Izzy competes in a local cycling race against other Torch World citizens. Martin and Spartin interfere with Izzy as he is cycling and push him off the track. Despite this, Izzy finds himself on a shortcut and beats the other cyclists. He is awarded first place, but tells the judges that he cannot accept the award because he cheated. One of the judges thanks him for his honesty, and he is awarded the Ring of Integrity. The Tribunal of Elders have fear of Izzy earning all of the rings and take note of the moral divide between the Torch World citizens. The Elders decide to host their own Torch World games to determine if Izzy should continue to win the Rings.

Starting off with the gymnastic rings, Spartin competes and earns high scores from the judges. Izzy performs after Spartin and earns higher scores, except for one score from Martin who is in disguise. Coriba notices the unfair judgement, but Izzy, respects the judges call and says the judge must have seen something the others have not seen. Izzy earns the Ring of Sportsmanship for having dignity in his loss.

In the next event, hurdles, Izzy beats Spartin despite Martin raising the height of the hurdles for Izzy. Izzy earns the ring of excellence after giving it his all. Animosity grows from the haters of Izzy, and the sky of Torch World becomes filled with dark clouds. Coriba is at a loss for how to guide Izzy through this, as the final competition, a 1v1 basketball game, begins. Izzy cannot bring himself to compete against Spartin again after hearing the hate and sorrow from the crowd. He says, “No trip to the Games is worth this,”  and walks off the court. In his effort to bring peace, the Ring of Brotherhood appears above him. One of the Elders is reminded that the Olympics are meant to bring people of all walks of life together for the betterment of society.

The storm clouds clear away, and the Elders announce that they have found a new spirit and understanding of the values of the Olympics. The Elders grant Izzy permission to try out for the Games on Earth, and the stadium rejoices. Martin and Spartin attempt to flee, but Spartin’s mother (one of the Elders) looks like she is about to scold the two. Izzy turns into a basketball out of pure joy, then hugs his parents and Coriba.

Media ridicule

Despite continued efforts to evolve his look, Izzy proved quite unpopular; a range of nicknames appeared in U.S. media outlets, such as "The Sperm in Sneakers." Busch Gardens Williamsburg, a theme park in Williamsburg, Virginia, named a new Wild Mouse roller coaster after the mascot, but the name has since been changed. A popular joke that circulated in Atlanta around the end of the 1996 games stated that the blue line painted on Peachtree Road (which actually designated the route for the Olympic Marathon) was "Izzy's ass being dragged out of town."

Izzy was referenced in "The Old Man and the 'C' Student", a 1999 episode of The Simpsons. He was referred to as "the Atlanta Whatsit" instead of his actual name.

In the 2003 Homestar Runner cartoon "3 Times Halloween Funjob", The Cheat is dressed up as Izzy.

Video games

Izzy served as the player's character in a video game titled Izzy's Quest for the Olympic Rings, released in 1995 by U.S. Gold for the Super NES and Genesis platforms. An adventure game entitled Izzy's Adventure was released for PC in 1996.

References

1. He, Eric (2022-02-17). "A look back at Olympic mascots through the years". NBC Olympics. NBC Universal. Retrieved 2024-05-24.
2. Atlanta 1996 Olympic Mascot
3. The Official Report Of The Centennial Olympic Games (PDF). Peachtree Publishers. 1997. p. 130. ISBN 1-56145-150-9. Archived from the original (PDF) on 2008-05-28.
4. Dylla, Sarah (2021-01-29). "Mighty Morphin' Mascot". Atlanta History Center.
5. Levine, Felicia (1996-08-06). "Dizzy Izzy isn't busy, is he?". South Florida Business Journal. Retrieved 2007-06-20.
6. Atlanta Remembers the Cultural Olympiad: The man behind Izzy comes clean about what wuz it, Gavin Godfrey, ARTSATL, 20 July 2016.
7. Blau, Max (2016-06-23). "What is it? An oral history of Izzy, the mascot marketing snafu of Olympic proportions". Atlanta Magazine.
8. Kowalski, Frankie (1996). "The Great Adventures of Izzy--An Olympic Hero for Kids". Animation World Magazine. Retrieved 2007-06-20.
9. "Izzy's Quest for Olympic Gold (found animated TV special; 1995)". Lost Media Wiki. Retrieved 19 December 2020.
10. Rovell, Darren. "More marketing disaster than success". ESPN.com. Retrieved 2009-03-13.
11. Speirs, Doug (27 July 2017). "Give me a what? Sorry, not all Games mascots are cheer-worthy". Winnipeg Free Press. Retrieved 18 July 2021.
12. The Brothers Chaps (October 29, 2003). "3 Times Halloween Funjob". Homestar Runner. Retrieved 10 April 2023.
13. "ProReview: Izzy's Quest for the Olympic Rings". GamePro. No. 69. IDG. April 1995. p. 46.
14. "Izzy's Quest for the Olympic Rings". Moby Games. Retrieved 2007-06-20.
15. "Izzy's Adventure (found PC educational adventure game; 1996) - The Lost Media Wiki". lostmediawiki.com. Retrieved 2020-03-01.

External links

• photograph of Izzy, on a mascot manufacturer website.
• A site devoted to Izzy pins.

• 1996 Summer Olympics
• Mascots introduced in 1992
• Fictional extraterrestrial characters
• Fictional shapeshifters
• Cartoon mascots
• Olympic mascots
• Extraterrestrial mascots
• Sports mascots in the United States
• Fictional characters from Atlanta