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Jacques Bouchard, CM CQ (August 29, 1930 – May 29, 2006) was a Canadian advertising executive and author. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.

He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.

In 1999, he was made a Member of the Order of Canada. In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.

Bouchard died of cancer on May 29, 2006. Following his death, his wife Caroline Bouchard established the Foundation Jacques-Bouchard, which assists severely ill patients spend their last days at home.

References

1. Kucharsky, Danny (17 July 2006). "Remembering Jacques". Marketing Magazine. Archived from the original on 23 November 2013. Retrieved 29 August 2023.
2. Order of Canada citation
3. "Citation". National Order of Quebec (in French).
4. "Who was Jacques Bouchard". Foundation Jacques-Bouchard. Retrieved December 16, 2016.

External links

• BCP biography
• Obituary (in French)

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• 1930 births
• 2006 deaths
• Businesspeople from Montreal
• Knights of the National Order of Quebec
• Members of the Order of Canada
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