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Jamie Kern Lima
Born	Jamie Marie Kern
Nationality	American
Education	Washington State University, Columbia Business School
Occupations	Entrepreneur investor media personality
Years active	1999-present
Known for	Co-founder of IT Cosmetics
Television	KNDU Big Brother Baywatch
Height	5 ft 6 in (1.68 m)
Spouse	Paulo Lima
Children	2
Awards	Miss Washington USA 2000

Jamie Kern Lima (née Jamie Marie Kern) is an American entrepreneur, investor, and media personality. She co-founded IT Cosmetics, which she sold to L'Oréal for $1.2 billion in 2016, becoming the first female chief executive officer of a L'Oréal brand. Kern Lima has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017.

Early life

Kern Lima was the first member of her family to attend college and went to Washington State University, where she graduated valedictorian. She received her Master of Business Administration from Columbia Business School in 2004. During college, she was a waitress at Denny's and bagged groceries at Safeway.

Early career

Kern Lima won the Baywatch College Search in 1999, and appeared on an episode of the television series. She won the title of Miss Washington USA in late 1999 and competed in the Miss USA 2000 pageant held in Branson, Missouri. After considering a career in finance, she applied on a dare to be a contestant in the first season of the reality television series Big Brother. Kern Lima was the last female houseguest left on that season.

After Big Brother, she started her career as a morning news anchor at KNDU in Tri-Cities, Washington. She also worked as a field reporter and did live reports from Vatican City for KNDU in Kennewick on Pope John Paul II's death. In 2006, she left KNDU and moved to Portland, Oregon to work as a news anchor and reporter for KPTV.

Cosmetics career

In 2008, Kern Lima co-founded IT Cosmetics after having difficulties with makeup products due to rosacea and hyperpigmentation. The business struggled over the following years as beauty retailers rejected her products. Kern Lima was featured on a 10-minute QVC segment in which she wiped her makeup off, revealing her bare face to illustrate the use of IT Cosmetics concealers. All products sold out by the end of the segment.

Kern Lima appeared in more than 1,000 live QVC shows and IT Cosmetics became the largest beauty brand on QVC's network. By 2015, the company had more than $182 million in net sales. Kern Lima remained with IT Cosmetics upon its acquisition by L'Oréal brand in 2016 until August 2019, when she announced she would be leaving the company.

Personal life

Kern Lima resides in Los Angeles, California. She is married to Paulo Lima and has two children.

Publications

• Believe IT: How to Go from Underestimated to Unstoppable. Gallery Books. 25 March 2021. ISBN 978-1-9821-5780-7.
• Worthy: How to Believe You Are Enough and Transform Your Life. Hay House Inc. 20 February 2024. ISBN 978-1-4019-7760-3.

References

1. Collins, Allison (2019-08-29). "It Cosmetics Founder Jamie Kern Lima to Exit Business". Women's Wear Daily.
2. ^ Hess, Abigail (2018-05-30). "This CEO went from bagging groceries to building a billion-dollar cosmetics business—here's how". CNBC. Retrieved 2019-10-02.
3. Scipioni, Jade (2021-03-09). "IT Cosmetics Jamie Kern Lima: 'I lived completely burnt out for almost a decade'". CNBC. Retrieved 2021-07-07.
4. Taylor, Katie The Youngest Of America's Richest Self-Made Women
5. Kickham, Debbi (2019-10-27). "Billionaire Jamie Kern Lima's Top Travel Tips And Trips". Forbes.
6. "Jamie Kern Lima '04". Columbia Business School. 2019-03-28. Archived from the original on 2019-10-02. Retrieved 2019-10-02.
7. "Meet the Former News Anchor Who Started a Beauty Line". ABC News. Retrieved 2019-10-02.
8. Mendoza, Michael (2000-09-28). "Jamie's exit from house leaves all-male finale". The Dallas Morning News. Archived from the original on 2011-05-16. Retrieved 2007-02-23.
9. Yates, Jacqueline Laurean How this former news anchor turned her beauty problems into a paycheck
10. IT Cosmetics CEO on building her billion-dollar brand
11. Collins, Allison L'Oréal to Acquire IT Cosmetics for $1.2B
12. Frey, Kaitlyn IT Cosmetics Founder Jamie Kern Lima on Business, Beauty and Breaking Boundaries
13. Sorvino, Chloe. "L'Oreal's Only Female CEO, The Founder Of IT Cosmetics, Is Leaving". Forbes. Retrieved 2019-08-30.
14. Collins, Allison (2016-05-17). "IT Cosmetics' Jamie Kern Lima Stresses Authenticity". Women's Wear Daily.

External links

• Jamie Kern Lima at IMDb
• Miss USA 2000 - Article at the Pageant News Bureau discusses Jamie Kern, along with other delegates. Web.archive.org

• 1977 births
• Living people
• American beauty pageant winners
• American television actresses
• American television reporters and correspondents
• Big Brother (American TV series) contestants
• Columbia Business School alumni
• Miss USA 2000 delegates
• Businesspeople from Jersey City, New Jersey
• Miss Washington USA winners
• People from Kennewick, Washington
• People from the San Francisco Bay Area
• People from San Rafael, California
• Washington State University alumni
• People from Des Moines, Washington
• 20th-century American people