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Jasmin Shokrian

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American fashion designer
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Jasmin Shokrian is an American, Los Angeles–based artist, and fashion designer. Shokrian is known for her artistic sensibility and the sculptural lines of her clothes, which have become popular among art world figures like China Chow and Miranda July. In November 2014, she opened a month-long shop-in-shop inside the MOCA Store at the Museum of Contemporary Art, Los Angeles.

Born and raised in L.A., Shokrian received her Bachelor in Fine Arts in film, sculpture and painting at the School of the Art Institute of Chicago. She started her eponymous fashion label in 2003, and in 2005 she was the recipient of the fourth annual Ecco Domani Fashion Foundation Award for Womenswear Design. The award allowed her to present her first runway show at New York Fashion Week, for the Autumn/Winter 2005 collections, and her debut received praise from critics, including Cathy Horyn of the New York Times. She has since been covered by publications like Vogue, W and T: The New York Times Style Magazine, and she regularly shows her collections via film as part of Style.com's Video Fashion Week.

In 2008, she established Draft No. 17, an offshoot label focused on day-to-night basics priced more accessibly than her Atelier line, which utilized couture fabrics and was made entirely in-house. In Vanity Fair's 2009 Best Dressed List, Shokrian was mentioned by First Lady Michelle Obama as one of her favorite up-and-coming designers. The First Lady has also worn Shokrian's designs publicly, both in New York and at the White House. In 2010, Shokrian teamed up with the band OK Go as the costume designer for their "WTF" music video.

As part of her Spring/Summer 2014 collection, presented in September 2013, Jasmin Shokrian introduced her "Je Pars Habiter A Los Angeles" (I'm going to live in Los Angeles) T-shirt, a riff on the seemingly-sudden interest in L.A. among Parisians and other fashion types. The tongue-in-cheek slogan has since appeared on her tote bags, sweatshirts and first-ever men's items, and continues to drive interest in the brand.

References

  1. Amy Verner, "Jasmin Shokrian Spring 2015 Ready to Wear", "Style.com", October 31, 2014
  2. Carlo McCormick, "Reality Check", "Paper Magazine", June 1, 2010
  3. Khanh T.L. Tran, "They Are Wearing: Los Angeles Moca", "WWD", November 18, 2014
  4. Eviana Hartman, "Jasmin Shokrian, Designer to the Art World, Pops Up at MOCA", "T: The New York Times Style Magazine", November 14, 2014
  5. Ali Hoffman, "This Store Will Cure You Art Basel FOMO", "Refinery29", December 5, 2014
  6. "Jasmin Shokrian Fall 2005 Ready-to-Wear Fashion Show: Runway Review". Style.com. 2005-02-05. Archived from the original on 2015-02-11. Retrieved 2015-03-09.
  7. "Jasmin Shokrian, Fashion Designer". Eccodomani.com. 2008-02-25. Archived from the original on 2014-12-23. Retrieved 2015-03-09.
  8. Cathy Horn (February 7, 2005). "Suits to Wear on Earth and in the Air". The New York Times. Retrieved 2015-03-09.
  9. "Watch Video Fashion Week | Jasmin Shokrian: Spring 2014 Video Fashion Week | Style.com Video | CNE". Video.style.com. Archived from the original on 2015-02-11. Retrieved 2015-03-09.
  10. "Watch Video Fashion Week | Jasmin Shokrian: Fall 2014 Video Fashion Week | Style.com Video | CNE". Video.style.com. Archived from the original on 2015-02-11. Retrieved 2015-03-09.
  11. "Jasmin Shokrian Draft No. 17 Fall 2013 Ready-to-Wear Fashion Show: Runway Review". Style.com. 2013-04-08. Archived from the original on 2015-02-11. Retrieved 2015-03-09.
  12. "Michelle Obama: Best-Dressed List 2009". Vanity Fair. 2009-08-04. Retrieved 2015-03-09.
  13. "On the Town in Jasmin Shokrian - Home - Mrs.O - Follow the Fashion and Style of First Lady Michelle Obama". Mrs.O. 2010-03-22. Retrieved 2015-03-09.
  14. "Of Stripes and Service (Update) - Home - Mrs.O - Follow the Fashion and Style of First Lady Michelle Obama". Mrs.O. 2009-05-12. Retrieved 2015-03-09.
  15. Chernikoff, Leah (2010-01-27). "Designer Jasmin Shokrian Teams With OK Go". Elle.com. Retrieved 2015-03-09.
  16. "Jasmin Shokrian Spring 2014 Ready-to-Wear Fashion Show: Runway Review". Style.com. 2013-10-18. Archived from the original on 2015-03-12. Retrieved 2015-03-09.
  17. "Best Art, Fashion Moments of 2014 - Lauren Goodman". Style.com. 2015-01-05. Archived from the original on 2015-04-02. Retrieved 2015-03-09.
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